Copy Testing/Package Testing/Total Consumer Experience/Shopper Experience with EEG and Eye--tracking data

• Tested ads using proprietary models for products from P & G, Johnson & Johnson, Danone/Dannon and S.C. Johnson etc, produced model reports to evaluate recall and persuasion, advised client service team on survey design and statistical analyses, interpreted model results to client service team• Contributed to study design for P&G Future Friendly initiative, P&G Beauty Care scale initiative and Hair Care restage, contributed to the decision matrix used by Danone/Dannon Canada• Led project for data preparation for P&G R & D team to investigate halo effect for non-featured products in commercials, led project for data preparation for R & D to improve the model for new product, participated in projects for Super Bowl ads analysis, participated in internal projects such as ad hoc research and research tool development.

Developed Matlab programs to analyze physiological signals.

Designed and set up behavioral experiments, analyzed data and presented resultsTwo conference papers were presented, one paper and one book chapter were published based on the results of these projects Created lab discussion materials and tests, led lab discussions three times weekly (60-student capacity)

Taught Biomedical Electronics and Digital Image ProcessingDesigned and conducted physilogical experiments, analyzed data using various signal processing algorithms and presented resultsThree papers were published based on the results of these studies

Developed and applied signal processing algorithms for physiological signals Four papers were published based on the algorithms' resultsTaught Digital Imaging Processing for one semester