• Warehouse Operations & Tenant Acquisition: Optimized industrial warehouse operations in Hanoi, achieving a 96% occupancy rate and 15% annual revenue growth by attracting tenants from ASEAN regions, maximizing space utilization.• Process Optimization & Digital Transformation: Streamlined operations, implementing an internal portal and ERP systems for order management and inventory tracking, reducing operational errors by 40%.

• Change Management: Coordinated the restructuring of 20+ automotive entities, developing a comprehensive HR strategy for the entire group. Established unified frameworks for compensation policies, competency models, recruitment, and performance evaluation, aligning HR functions across 20+ member units to drive cohesion and efficiency.• HR Analytics: Developed and implemented a data tracking system across 20+ member entities, enabling comprehensive HR analytics and informed decision-making across the organization.• Competency Framework and Succession Planning: Implemented the company's first Competency Framework and Succession Planning.• Employer branding & internal communication: Led a unified internal and external employer branding strategy, launching an internal portal with multimedia content and organizing internal events.

Reported to the CEO and led a team of over 10 staff members.• Corporate Strategy Development: Developed long-term strategies and annual goals with cross-functional leadership, establishing company business plans, tracking progress of departments, and evaluating performance across departments.• Project Management & Strategic Partnerships: Coordinated key expansion projects, including the establishment of the Hyundai Truck and Bus JV within 6 months. Facilitated a joint venture with Hyundai to produce in-house AVN systems. • Operational Planning: Assisted the Group CEO in supervising progress and quality execution by CEOs of production, distribution, and logistics units, ensuring resilience during the COVID-19 pandemic and semiconductor shortages

Reported to the Head of Marketing & PR. Managed a team of over 7 staff members.• Executed 200+ market reports, 20+ product pricing proposals, and 60+ marketing campaigns, driving Hyundai's market share from 3% (2010) to 20% (2017), surpassing Toyota and other brands.• Quadrupled marketing program frequency and test drive car investments across 70+ automotive dealers in 18 months through a push and pull strategy.• “Global Marketing Award 2017” from Hyundai Motor Company for Vietnam’s Marketing campaigns.