Dairy & Juice * Commercial analysis * Route to Market * Commercial excellence * Trade Marketing

Part of commercial Transformation and excellence DepartmentCommercial Excellence *• Drive continuous development of the commercial systems in close coordination with the commercial management and make recommendations to optimize business opportunities and minimize risk/cost.• Develop and maintain governance for use of the CMF system and ensure alignment with other relevant commercial processes.• Understand all markets, vendors and customers, bringing valuable insights and convictions to support his data driven commercial recommendations.• Review and confirm the monthly RE by Region, Depot and RTM.• Build analysis framework and activities tracker to ensure smart reporting on the performance across all categories, leading to action oriented recommendations.• Provide commercial and business development support/advice to other areas of the business as needed.• Lead the development of commercial “play books” that entails all commercial guidelines and processes.*• Process Management *• Develop and optimize processes and activities excellence to streamline the business and help to ensure process alignment between Commercial, Supply Chain, Finance, HR and other stakeholders.• Design metrics and prepare reports to monitor forecast accurately and analyze all sales trends using various statistical forecasting norms and business intelligence.• Develop daily and weekly commercial dashboards, KPIs and achievements with a macro view of the long term success of the business• Develop analytical frameworks and models that will help enhance performance in the commercial function.• Constantly working toward improving and simplifying commercial tools.

Highlights: * Acted as a National Sales Manager - Retail for two months (Dec 16 & Jan 17)* Building (Planning & monitoring) the project of products separation in truck* Launching coated wafer display solution “chillers” 2016-2017 in traditional market, Freska brand * Launching and perating Fawry cash-collector for all sales force nationwide, for cash-free sales Scope:* Strategic planning & budgeting* Rout To Market, Trade Engagement* Trade development, market activates. * Sales fleet management. * New initiatives & special projects. Key Responsibilities:* Contribute to building the annual operation strategy (operation expenses, capital expenses and manpower). * Setting the development & expansion plan for each region, with its needed investments in line with the overall company strategies & expansion plan, reporting the ROI.*Monitoring and reporting the main KPIs' to the top management (Coverage - Trucks productivity - Distribution - Successful calls) * Contribute to and execute the Go To Market strategies & tactics throughout the advanced tools & resources. * Maximizing the efficiency of the fleet across all trade channels traditional trade and organized trade by setting clear & efficient KPIs with fair incentive programs.*Guide and support in objective setting, planning, allocation and utilization of trade marketing resources in order to maximize return on investment.* Coordinate & align the sales operation team by all the Trade Marketing activities & initiatives from the Marketing Department, along with following up the execution of the activities.* Monitoring the trucks’ productivity & efficiency to determine the real opportunities of reallocation to enhance the overall performance.* Collect and report competitive activities of other brands – competitors – to the top management. * Contribute to and execute the annual branding plan (kiosks, SMs & wholesalers) along with Trade Marketing* Responsible for routes geographical remapping,

Highlights:  Implementing the sales mobile solution “Mobisales”, Handheld Application. Implementing the sales module of SAPScope: Reporting system for sales operation team and top management.  Sales sector budgeting.  Customers’ database. Key Responsibilities: Handheld Project: Heading of the field planners team +22 members across 20 distribution centers.  Planning for the Handheld Project logistics (HW & SW). Developing the sales tracking dashboards (Live). Monitoring the sales rep trip via GPS.  Routes remapping.  Managing the company customers’ database.  Monitoring the numeric coverage.  Field Planning Section: Serving +500 Sales reps across 20 distribution centers. Setting the truck capacity and defining the product mix in the trunk to get the highest productivity. Setting the drop size monthly target. Tracking the key account discounts. Tracking the credit terms & limits for credit customers. Awareness sessions for the sales operation team (Reps & SVs). Controlling the manpower readiness. Controlling the operation expenses annual budget. Controlling the fixed assets annual budget.

Highlights:  Implementing the sales mobile solution “Sales Force Automation”, Handhelds Implementing the sales module of Microsoft, “Great Plains, GP”. Scope: Key performance indicators reporting Sales SVs, Sales Managers, Regional Managers. Sales Force logistics (uniforms, printed forms, supplies, etc.). Coding processes (Regions, Areas, Routes, Customers, etc.).Key Responsibilities: Couching the handheld data analysts’ team – 11 members across 7 distribution centres.  Handling the sales sector purchasing requests. Designing the automated sales reports. Reporting the KPIs of the sales operation team. Tracking the sales fleet’s productivity. Setting the drop size target. Calculating the sales force monthly incentive based on the incentive categories. Controlling the operation expenses budget vs. actual.  Controlling the key account discounts based on their assigned contracts. Tracking the credit terms & limits for credit customers.

Following up the data entries team & all of their assigned duties 7 members across 7 Distribution centers Reporting the sales force Key performance indicators (Waste - Successful visits - Drop size - Trucks' productivity)Tracking the delivery trucks' trips & its planResponsible for the sales team’s uniform Reporting the fleet weekly status (Operational & non-operational)Auditing the sales reps & supervisors paper works (Daily, Weekly & monthly reports)Issuing the sales purchasing requests

Selling credit cards & LoansPre-sale servicesAfter-sales services