- Lead the developed and implementation of annual marketing plans that resulted in consistent sales increases, play a key role in achieving over 50% sales growth for 5 years that consistently outperformed key competitors and the industry as a whole- Drive the development and implementation of marketing strategies including media plan that resulted in improved brand awareness in security market and accelerated sales growth and profitability- Initiate and drive Integrated Marketing Communications (IMC) through the online/offline marketing and media campaigns to generate tremendous synergy effect- Increase channel's productivity doing partner joint marketing activities and partner deal by consistent communication & regular marketing & sales meeting- Control the third party agency partners including; Public relations, online marketing, offline marketing, direct/tele marketing, interactive, print placement

- Developed a marketing team to implement strategy & delivered on objectives.- Designed, implemented & facilitated an effective local marketing & PR strategy.- Carried out effective research & intelligence into competitor products & market trends.- Constantly improved business development activities.- Interactively communicated with Corp/APJ on marketing & PR strategy and executions.- Built the enhanced relationships with media to realize increased cooperation and better press coverage.- Maintained constant communication with the market and sales management groups to make sure realization of market styles, customer requirements, product assistance, and tactical guidance.- Budget planned and controlled, including measurement and return on investment.- Set the scope, implementation, management & review of marketing campaigns.- Monitored & reported to senior managers on the effectiveness of strategy/campaigns.- Managed Integrated Marketing department and staff of up to 7 direct and indirect reports

- Planned integrated marketing strategies for business objectives.- Planned & managed a marketing budget.  - Responsible for fiscal year, quarterly plan development and review and ROI analysis, forecast.- Planned & managed the campaigns such as exhibitions, customer seminars, trainings for lead generations.- Successfully completed branding campaigns for 3Com-H3C integration. - Planned and managed promotion programs for end users.- Trade up, Up sell, Install Based Programs (Database marketing program).- Planned & managed the advertising programs.- Corporate brand, new product launch.- Planned & Managed Coop Marketing communication programs, followed up by Willing &Able partners.- Coop Seminars, Direct Mailing, Telemarketing, Reseller promotion programs.- Planned and managed the Korean web site (www.3com.co.kr).- Planned & managed the exhibitions, customer seminars and campaigns for lead generations.- Planned & managed the marketing communication programs for Public Relations with PR Agency.- Risk Management - Press briefings for market trend and new products- News year Media Gathering & Press Conference- Press workshop