Mina S. Email and Phone Number
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Mina S. personal email
Mina S. phone numbers
Marketing technology professional with a data-driven mindset and a focus on creativity and optimization. Over nine years of experience with notable skills including marketing operations & automation, sales operations, revenue operations, web development & design, and UX/UI design. Expertise includes:- MAP implementations, migrations, optimization, and administration (Marketo, HubSpot, Pardot, Eloqua)- CRM implementations, migrations, optimization, and administration (Salesforce, HubSpot)- Harmonizing business systems/tech stacks by ensuring seamless data flow and operational efficiency through native integrations, custom APIs, and third-party automation tools- Implementing comprehensive database hygiene protocols including data cleansing, de-duplication, standardization/normalization, and data enrichment/validation to maintain integrity and accuracy of lead database- Designing and building lead lifecycle, lead routing, and lead scoring models tailored to align with the unique goals of sales and marketing teams, leading to optimized lead management and increased conversion rates- Building robust dashboards and reports with real-time visibility into key performance indicators- Advanced email marketing support encompassing deliverability, compliance regulations, nurture/campaign strategy, split testing, and database segmentation
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Business Systems ManagerThryv Aug 2024 - PresentDallas, Texas, Us
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Marketing Operations ManagerSponge.Io – Marketing & Revenue Ops Agency Oct 2021 - May 2024Alexandria, Virginia, Us- Led end-to-end implementations and migrations of marketing automation platforms for various B2B tech clients, resulting in cost-efficient and streamlined processes, enhanced campaign management, and increased lead generation- Implemented Salesforce instances based on specific business needs, including development of lead management and sales processes, identifying and creating key custom fields and objects, integrating sales tools and existing MAPs, and designing customized dashboards/reports with actionable insights- Conducted comprehensive MAP and CRM system audits for clients identifying areas for improvement and applying recommendations, as well as providing ongoing mentorship in tech utilization/optimization - Drove strategy and execution of complex lead lifecycle, management, and scoring programs, as well as training sales and marketing teams on new processes- Demonstrated strong leadership by managing large teams consisting of clients, agency partners, and colleagues, resulting in successful deployments within budget and timeline, in addition to effectively communicating updates and obstacles to stakeholders -
Senior Marketing Automation SpecialistNeustar, Inc. Mar 2021 - Oct 2021Reston, Virginia, Us- Assisted in company-wide initiative of migrating CRM and MAP to new instances by cleansing, mapping, and transferring data, re-integrating third-party tools and APIs, and ensuring seamless syncing across tech stack- Demonstrated strong system governance as Marketo admin of 30+ user and four business unit-housing instance by ensuring consistency across marketing program builds, implementing robust data cleanliness and duplicate management protocols, and providing structured training for new users- Constructed 10+ nurture programs with multiple streams and complex transition rules based on product interest, level of engagement, and funnel movement, as well as providing suggestions for improvement based on program performance- Assisted in maintenance and development of complex, 35+ step lead lifecycle model that processes lead scoring and routing, assignment of product interests, emailability based on compliance regulations, etc.- Monitored and analyzed the effectiveness of marketing campaigns across various channels to provide data-driven reports to improve future efforts -
Marketing Automation SpecialistNeustar, Inc. Sep 2019 - Mar 2021Reston, Virginia, Us
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Marketing Operations SpecialistClarabridge (Acquired By Qualtrics) Mar 2018 - Aug 2019- Served as global Marketo admin and leveraged marketing technology stack to bring demand generation campaigns to life and derive insights to improve overall marketing strategy- Increased database marketability by 45% by leading in-depth Marketo clean-up project consisting of optimizing 5+ year old instance- Led marketing automation efforts for corporate website redesign initiative- Owned extensive email marketing program by creating HTML templates, pulling target lists, A/B testing, and monitoring key performance metrics/deliverability- Strengthened alignment between sales and marketing teams by streamlining processes related to lead qualification, lifecycle, and routing, as well as providing regular reports on lead activities- Utilized project management platforms to cross-functionally organize campaigns across teams to prepare for deployments
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Account Executive, Crm & Marketing TechnologyEdelman Aug 2017 - Feb 2018New York, Ny, Us- Collaborated with clients as Salesforce admin to help leverage their CRMs by configuring database structures to align with program needs, creating custom dashboards/reports to gain valuable insight, monitoring data, and providing everyday assistance related to CRM needs in the Salesforce platform- Executed email marketing campaigns based on client needs through a variety of marketing technology tools and analyzed metrics to improve email marketing strategies- Served as technical project manager and assisted with setting up budgets, timelines, and staffing plans for development/technology projects- Managed and created content for internal knowledge management newsletter focused on marketing technology best practices -
Marketing AssociateLogi Analytics - Insightsoftware Jun 2015 - Aug 2017Mclean, Va, Us- Assisted in migrating marketing automation platform to Marketo- Supported marketing operations team by managing and cleansing data, executing email marketing campaigns, building landing pages, updating HTML/CSS in design templates, and configuring automation processes within Marketo- Built Salesforce campaigns and reports for marketing and sales teams- Developed and edited website content such as downloadable assets (ebooks, reports, etc.), blogs, and product pages- Optimized company website by improving SEO/SEM, designing and creating landing pages, A/B testing, and website auditing- Supported team-wide marketing efforts through content creation, product marketing research, managing and planning webinars, and advertisement design
Mina S. Skills
Mina S. Education Details
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Virginia TechMultimedia Journalism -
General AssemblyVisual Design
Frequently Asked Questions about Mina S.
What company does Mina S. work for?
Mina S. works for Thryv
What is Mina S.'s role at the current company?
Mina S.'s current role is Marketing Ops & Automation | Marketing Technology | Sales Ops.
What is Mina S.'s email address?
Mina S.'s email address is mi****@****onge.io
What is Mina S.'s direct phone number?
Mina S.'s direct phone number is +157129*****
What schools did Mina S. attend?
Mina S. attended Virginia Tech, General Assembly.
What are some of Mina S.'s interests?
Mina S. has interest in Children, Fashion, Traveling, Reading, Poverty Alleviation, Digital And Film Photography, Disaster And Humanitarian Relief, Creative Writing, Animal Welfare, Current Events.
What skills is Mina S. known for?
Mina S. has skills like Photoshop, Indesign, Customer Service, Dreamweaver, Premiere Pro, Digital Photography, Microsoft Excel, Social Media, Html, Microsoft Office, Brand Development, Marketing.
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