Swiss watch/ Find jewery/ Eyewear category management

KA management

Responsible for the import and management of the Italian fashion. Develop responsible categories strategy formulation for China region. According to the company development strategy, chooce the right brand which is potential for Chinese domestic market, brunch the brand into China; Contribute to develop public relations strategy & ensure execution excellence. Negotiate with Italian company for the cooperation; To initiate and establish Italian fashion project in China. Design, develop and deliver retail related training courses/demonstration and materials. Recommend profitable pricing strategies based on sound understanding of basic cost of goods principles and competitive pricing analysis

Worked for Beijing Aimer Lingerie Co.,Ltd, being in charge of the luxury brand -"la clover"'s product&merchandising planning,training and PR. Provide the product demand report, develop the circumjacent product and confirm the merchandising program, be dead against different area to design the training plan; In-depth understanding of market trends, analyse the product structure; In-depth analysis in needs of target consumers, exploiture gifts and other ancillary products; Supervise the relevant work of training,to improve the service level; Run and coordinate regional market communication campaigns; Drive and initiate the designing & shooting of catalog in Italy; Maintain good relationship with key press and celebrity ;