Marina B. Email & Phone Number

San Francisco, California, Us

*Utilizing Copado for seamless release management, contributing to our team's CI/CD practices by ensuring efficient and error-free deployments.*Involved in enhancing Salesforce's capabilities by integrating with a variety of third-party tools, including Demandbase, Gong.io, Influitive, ReferenceEdge, and others, to enhance sales and marketing efforts.*Supporting key Salesforce administration functions, focusing on Sales Cloud, including configuration, user management, and security access, ensuring a streamlined and secure user experience.*Monitoring system access and ensuring security with AppOmni, maintaining robust system integrity.*Managing data masking for sandbox environments and overseeing backups for production with Odaseva.*Ensuring SOX compliance, adhering to strict audit and regulatory standards within the Salesforce ecosystem.*Actively participating in our team's Salesforce CPQ implementation, gaining practical experience in optimizing quote-to-cash processes within Sales Cloud.

Bothell, Washington, Us

*Played a pivotal role in Salesforce CRM implementations, enhancing system capabilities and user experience.*Tailored Salesforce environment by customizing fields, page layouts, record types, reports, and dashboards to meet business needs.*Managed user roles, security protocols, profiles, workflow rules, Price Books, and approval workflows to maintain system integrity and efficiency.*Executed mass data imports and exports, leading efforts to uphold and improve data quality.*Crafted custom objects to extend Salesforce functionality, addressing unique business requirements.*Generated and disseminated insightful reports and metrics to guide decision-making.*Served as the go-to support for Salesforce users, swiftly resolving production issues to minimize downtime.*Facilitated custom data integrations with internal systems, streamlining processes like order processing, invoicing, and credit management.*Instituted best practices for system maintenance, improvements, and data integrity, ensuring robust and reliable Salesforce operations.*Conducted thorough testing and quality assurance of system enhancements, collaborating closely with the IT team for comprehensive testing strategies.*Developed and updated training materials and user documentation, adapting to evolving business needs and training users on new features and functionalities.*Acted as the lead for Pardot/Salesforce integration, overseeing maintenance and enhancements to optimize marketing automation.

Seattle, Wa, Us

*Leveraged industry and functional expertise to analyze and guide the selection of solution options, collaborating closely with business and technical teams to evaluate both technical and non-technical considerations.*Initiated and executed operational enhancements, improvements, and customizations within Salesforce, aligning with stringent security standards.*Orchestrated the design, development, testing, release, and maintenance of complex Salesforce functionalities, including workflow rules, validation rules, custom processes, and custom objects, ensuring seamless system operation.*Provided critical support for the daily Salesforce needs of thousands of users, enhancing user experience and system efficiency.*Oversaw special projects, contributing to strategic initiatives and Salesforce platform advancements.*Spearheaded the implementation of Salesforce Lightning, driving the transition and adoption across the organization for improved user interfaces and system capabilities.

Seattle, Wa, Us

*Facilitated seamless Salesforce operations for a vast user base, ensuring high availability and performance.*Oversaw system access by managing user permissions, profiles, and licensing, optimizing platform security and compliance.*Collaborated with the Salesforce Development team to refine and adjust configurations, including List Views, Email Templates, and Page Layouts for enhanced user experience.*Contributed to system integrity through meticulous management of workflow rules, validation rules, and field updates, aligning system functionality with business processes.*Led the resolution process for incoming support tickets, employing troubleshooting skills to efficiently address and rectify user issues.*Undertook data management tasks, performing necessary cleanups and data uploads to maintain system accuracy and reliability.*Directed special initiatives, applying project management skills to deliver on strategic objectives and improve system capabilities.

Seattle, Wa, Us

*Led comprehensive Salesforce training sessions for multiple teams, emphasizing best practices and optimal use.*Supported organization-wide data entry and updates, ensuring Salesforce user data integrity and accessibility.*Proactively managed system configurations, user licenses, and security measures to uphold high standards of data protection and access control.*Delivered daily support to sales and marketing departments, facilitating smooth operational workflows.*Ensured the accuracy of Salesforce data through meticulous management of updates, de-duplication, imports, and exports.*Crafted custom reports and dashboards, providing critical business insights for forecasting and trend analysis.*Enhanced system efficiency and user productivity by refining workflows, validation rules, and creating custom objects.*Maintained rigorous data security and access protocols, including role hierarchies and access profiles.*Responded promptly to user inquiries, resolving issues to maintain uninterrupted Salesforce operations.*Performed a range of administrative tasks, from account creation to layout modifications, enhancing user experience.*Coordinated inbound lead routing, streamlining assignments across sales teams for improved lead management.*Executed data cleansing and ensured data fidelity using tools like DataLoader and DupeBlocker, while exploring more efficient Salesforce processes and integrations.*Served as the primary liaison for Salesforce partners and vendors, managing key relationships.*Implemented and maintained integrations with Marketo, DocuSign, and Clearslide, enriching Salesforce's ecosystem.

Seattle, Wa, Us

*Conducted in-depth internet research to prospect and qualify leads, leveraging major search engines and competitor analysis.*Assigned qualified inbound leads, including signups and trade show inquiries, to the sales team for follow-up.*Provided the sales team with competitive intelligence, aiding in strategic positioning and sales approaches.*Reviewed and reactivated inactive accounts, converting them into active leads for the sales team.*Produced reports to evaluate the effectiveness of lead prospecting activities, facilitating strategic improvements.*Collaborated across departments to innovate and enhance lead prospecting methods.*Supported the credit approval process, ensuring financial vetting of potential clients.*Maintained Salesforce integrity, ensuring accurate data management and clear communication through the CRM platform.

Seattle, Wa, Us

*Led comprehensive internet research initiatives to prospect and qualify leads, utilizing advanced search strategies and competitive analysis.*Streamlined the assignment of inbound leads to the sales team, including signups, inquiries from request forms, and trade show contacts, enhancing lead conversion efficiency.*Conducted detailed competitive research to arm the sales team with actionable insights, contributing to informed sales strategies and competitive positioning.*Developed and maintained reports tracking the success of lead prospecting efforts, providing data-driven insights to optimize marketing strategies.*Fostered cross-departmental collaboration to innovate and refine lead generation and prospecting techniques, driving continuous improvement in marketing effectiveness.*Managed and executed additional projects as needed, demonstrating flexibility and a proactive approach to supporting marketing and sales objectives.

Seattle, Wa, Us

*Spearheaded comprehensive client communication strategies, ensuring top-tier service and engagement.*Conducted regular reviews of account performance, implementing optimizations for enhanced client satisfaction and retention.*Led initiatives to streamline workflows and processes, significantly boosting efficiency and client outcomes.*Monitored and delivered detailed reports on account status, providing strategic insights to both clients and internal teams.*Played a pivotal role in various company-wide initiatives and projects, contributing to organizational success and growth.