Mina Booth Email & Phone Number

London, GB

London, GB

London, GB

Part fo the FD Reviews team - providing expert advice to manufacturers before products are launched or revised, preventing expensive mistakes.

Kingston Upon Thames, London, GB

West Sussex, GB

I played a pivotal role in steering a rapidly growing SME towards a future of marketing excellence during my tenure as Marketing Director. Tasked with bringing the marketing function in-house, my focus was on digitising and modernising processes to elevate lead generation, improve conversion rates, and reduce costs. Recruited, trained, and managed a new.

We have launched a collective of specility food experts. Not another agency - we can give you all the tools you need to reach customers; profitably. You get the services you need not just the ones we do.

Hong Kong, Hong Kong, HK

• P+L responsibility for northern-hemisphere conferences & Global CMO for a privately owner, entrepreneurial company. Achievements:
• Increased sales for lead event by 4% to £1.6m – previously in decline for 10 years.
• Increased NPS by 40 points to +24.
• United a disparate team in London and the global marketing team.
• Reviewed all MarTech – reducing costs by 30% and modernising the sales & marketing function.
• Restructured & cleaned all data – taking it from 800K to a more relevant 200K contacts.

London, Greater London, GB

RReviewed the marketing, brand positioning & data strategy for this £10M portfolio of events. Recruited and trained new team; leaving them in a position to build on the success.

Dubai, AE

• Mina led the marketing for this key profit sector of The Daily Mail & General Trust Plc. The role covered 5 events including the world-leading, 50,000m² Gastech Exhibition & Conference. Mina inherited a very disengaged.
• Management of a team of 15 including digital department, designers, brand managers, area specialists & content producers.
• Increased attendance on all 3 specialist conferences dramatically whilst also increasing revenues.
• Implemented a thorough training & engagement programme for the marketing team.
• Introduced & monitored several key digital tools & techniques including Feathr, Mention, SEMRush, InGo, Canva, Uptime Robot, Analytics, Geo Fencing, PPC, webinars, websites & HubSpot.
• Integrated the content marketing team more closely within the main marketing function to increase the ROI & share consumer insights.

London, London, GB

• A privately owned, entrepreneurial 120-year-old company. Mina oversaw the group marketing strategy for 72 events. She established best practice and ideas sharing and created team training initiatives for the world-wide.
• Oversaw the launch and development of new & geo-cloned events.
• Turned-around a disenfranchised and unpopular marketing team.
• Created a world-class department who led initiatives across the business.
• Implemented the content strategy & team, creating thought-leadership & engagement with key stake-holders.
• Created a newsletter that became an amazingly effective sales tool; reducing reliance and spend on third-party media & enhancing data-build.

Mina ran her own business providing marketing and product development consultancy services for exhibitions, conferences and SMEs for companies including Upper Street Events, Imago Group, United Business Media, VNU Exhibitions, and many smaller organisers. She worked on everything from Top Gear Live to Christian Resources.Developed, marketed, and launched.

Originally a 6-month freelance contract, this was extended to 13 months.Global Brand Manager - Narrow Web Division - covering 3 exhibitions in Brussels, Singapore & Chicago. 2 magazines and 1 launch magazine. Solely responsible for creating and overseeing the brand positioning and development of marketing plans for the division and ensuring global.

Covering 5 exhibitions, 3 conferences and 2 magazines in the business communications and customer strategy arenas. Developed all marketing & media plans, contra deals, research requirements and electronic marketing activity for the group in conjunction with a team of three staff. Mina reported to head-office in USA and negotiated with them to implement.

Event Director for the Marketing Division; Mina was bought in to bring a new perspective to a failing division and a new skill-set to the Event Director team. Mina oversaw the P+L and strategy for International Confex, International Incentive and Incentive Magazine - £4.5m. Divested the incentive products. Built Confex to the largest it ever was in terms.

Mina controlled a £14m above the line budget including TV & national press campaigns and led both creative and media buying. She developed the communications strategy for all Radio Rentals stores and two sub-brands. She also managed brand research and sort to identify customer ‘stress’ points & implemented a strategy to reduce churn & increase product.

Initially joined as a Product Manager and was quickly promoted to Promotions Manager (£10m budget) and then to Advertising Manager. As Advertising Manager Mina controlled a £20m ATL budget; reviewing the creative and media buying agencies and negotiated the contracts with the new agencies. Created the TV advert with the highest awareness ever – If only I.

Nuneaton, England, GB

Responsible for all new product development and ranging policies. Controlled all elements of the launch, including research, product development, packaging and all support materials. Promoted to NPD Manager after only 5 months from Assistant Product Manager.

Diploma, Marketing

Business & Finance, Major