Mina Emad Email and Phone Number
Dynamic Marketing and Business Strategy Leader | MENA Region Specialist | Growth-Driven StrategistGraduated in 2018 with a degree in Business Administration, I bring over five years of expertise in launching impactful Go-To-Market strategies and leading comprehensive marketing campaigns across the MENA region, including Egypt, Algeria, Tunisia, Morocco, Turkey, Lebanon, and Iraq. My work bridges strategic vision with tactical execution, delivering measurable outcomes in diverse and dynamic markets.My Core CompetenciesGo-To-Market Strategy | Regional Marketing Expertise | Project ManagementDigital & Offline Campaign Development | Sponsorship ActivationClient Relationship Management | Strategic PartnershipsPerformance Marketing | Data-Driven Decision MakingConnect with me to explore opportunities where strategic vision and execution meet to drive growth and innovation.
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Go To Market (Gtm) ManagerVoisNew Cairo City, Cairo Governorate, Eg -
Regional Marketing Manager (Rh) | Mena🌍Indrive Mar 2024 - PresentNew Cairo, Cairo, Egypt- Deliver OKRs for the region’s development- Execute frequency & retention driving activities for passengers and drivers- Deliver new trust building marketing campaigns.- Suggest and realize effective models for KPIs growth in the tier-2 countries- Co-lead new product features roll-out for passengers and drivers- Lead marketing cross-functional team- Analyze effectiveness of the marketing activities. - Suggest ways for further ROI growth- Support in marketing researches, and business analytics- Execute and optimize the current marketing strategy around efficient marketing mix and budget planning across all marketing instruments- Contribute in 2025-2027 strategy development- Deliver accounting of all spendings -
Senior Go To Market | Mena RegionIndrive Mar 2023 - Feb 2024Cairo, Egypt( Egypt - Tunisia - Algeria - Morocco - Lebanon - Jordan - Turkey )- Plan and execute marketing campaigns through different channels with the cross-functional marketing team and external contractors: paid ads, social media, influencer marketing, and traditional and new media.- Analyze performance, media, and brand strategies on a country/city level.- Develop and manage the communications budget, ensuring cost-effective use of resources.- Optimize marketing mix for maximum impact in each region.- Conducted customer journey mapping (CJM) and product funnel analysis.- Generate hypotheses and execute tests to drive growth hacking initiatives.- Oversee the creation of effective and culturally relevant creatives for all marketing channels.-Support Regional Partnerships and New Channels: Identify and nurture partnerships that align with regional objectives.Explore and exploit new channels for business development. Lead Regional Projects Execution:Collaborate with all marketing departments and Business Development team on project execution.Manage and drive marketing projects at the regional level. -
Advertising Success ManagerJumia Egypt Mar 2022 - Feb 2023Cairo, EgyptI'm on a mission to connect more brands in the market to communicate with our audience and leverage advertising opportunities on our platforms even if they are not direct selling on our website by: -Demonstrating and presenting Jumia & Jumia Advertising to advertisers-Pitching & Selling Jumia Advertising assets-Producing financial media plans and forecasts-Negotiating packages & media plans-Managing media bookings-Undertaking relevant research-Analysing and interpreting data-Keeping records of client transactions including billing & collection-Organising sales visits & establishing new business-Achieve monthly or annual targets-Following up on the campaign execution-Evaluating campaign effectiveness & analysing sales data-Generate sales among potential client accounts-Operates as the point of contact for assigned customers-Develops and maintains long- term relationships with accounts-Makes sure clients receive requested products and services in a timely fashion-Forecasts and tracks client account metrics-Manage projects within client relationships, working to carry out client goals while meeting company goals-Identifies opportunities to grow business with existing clients-Coordinate with staff members working on the same account (KAMs) to ensure consistent service( AAIB - Alex Bank - Money Fellows - ValU - MNHD - AXA insurance - Orange EG - TMG ) -
Media Sales ConsultantSpeakol Sep 2021 - Mar 2022Cairo, Egypt1- Be a subject matter expert on Digital Advertising and Media offering2- Create and optimize digital marketing programs in order to acquire new customers in the local market 3- Increase retention and drive overall sales 4- Work with end clients & agency partners in Egypt to develop highly effective marketing programs and monetization solutions5- Assume accountability and ownership of campaign execution for assigned international clients accounts and facilitate seamless deal executions 6- Own budgeting, forecasting, and reporting for key performance marketing initiatives 7- Provide clients with key insights to improve their media spend ROI utilizingExcellent Account Management skills -
Client Success ManagerSpeakol Sep 2020 - Sep 2021Cairo, Egypt-Be a contributor, from a tech and product perspective to the ongoing process of solidifying the business technical flow as well as business aspects.-Influence product and tech discussions-Work closely with buyers and have a deep understanding of programmatic buying and selling- DSPs, Real-Time Bidding, Retargeting, DMPs, etc.-Establish and lead the conversation where required to bring tech and product on both sides together based on acquired day-to-day knowledge.-Take ownership of revenue and growth goals and seek new opportunities to increase programmatic activity-Provide real insights about the activity through deep analysis using multiple internal and external tools and platforms -
Enterprise SalesEventtus Mar 2019 - Sep 2020Cairo Governorate, EgyptResponsible for developing and maintaining commercially productive relationships with both new and old clients.- Prospecting Leads from the start to the end of the deal- Established CRM to increase sales, improve sales forecasting, and enhance account tracking on new and existing clients-Arrange meetings with new prospect companies and maintain a detailed weekly call log/sales report for all customer communications- Facilitating the entire sales process; cold calling, lead generation, closing sales-Calling clients and explaining to them about the product and fixing the meeting to sell the product-Following up with the customers for payment collection-Closing the deals within the given time period. -
Sales Development RepresentativeEventtus Oct 2018 - Mar 2019Cairo Governorate, Egypt• Identifying key contacts and target accounts through prospecting databases• Research, create, develop targeted prospect lists• Receive and qualify inbound prospect and customer inquiries• Generate new qualified leads thru outbound call programs• Identify and convert qualified leads into paying customers• Ensuring quality of opportunities so they become forecasted pipeline• Ability to Follow up with leads, answer questions and overcome objections• Achieving individual & team metrics• Share, learn, collaborate with team members and manager to develop strategies, improve execution, and ideas that drive great team results and success
Mina Emad Education Details
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Project Management -
Accounting And Business/Management -
St.Fatima Language SchoolsHigh School/Secondary Diplomas And Certificates -
Native Advertising
Frequently Asked Questions about Mina Emad
What company does Mina Emad work for?
Mina Emad works for Vois
What is Mina Emad's role at the current company?
Mina Emad's current role is Go to market (GTM) Manager.
What schools did Mina Emad attend?
Mina Emad attended Paris Eslsca Business School, Udacity, Udacity, Ain Shams University, St.fatima Language Schools, Outbrain Academy.
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