Mina G Email & Phone Number

Brisbane, Qld, Au

ResApp Health develops innovative digital smartphone applications that use machine learning algorithms to assist doctors and empower patients to diagnose and manage respiratory disease. I am responsible for launching ResApp’s first commercial products to market, and for introducing product-led processes that ship value sooner to our target audiences.// Launched and managed the software-as-a-medical-device apps 'SleepCheck' (analyses your risk of sleep apnoea) and 'ResAppDx' (analyses your cough to identify indications of respiratory disease)// Collaborated with Regulatory and Quality teams to ensure the products, documentation, and marketing content were in line with TGA and EU requirements// Facilitated focus groups with Doctors and potential Users to validate product, marketing and commercial decisions // Launched the integration of the ResAppDx app into the Telehealth providers Coviu and Phenix Health, allowing doctors to view patient's cough analysis results prior to telehealth consultations// Launched the SleepCheck marketing 'The Sleepy Town' and PR campaign 'Is there more to your snore', in addition to fostering partnerships with HealthEngine, Diabetes QLD and SISU Health to raise awareness of the importance of sleep apnoea// Both SleepCheck and ResAppDx were featured on national tv news and SleepCheck reached #1 on the Apple App Store for paid medical apps!

GuildLink provides software solutions for the health industry. I am responsible for the ‘Customer Interface’ portfolio with the purpose to drive better patient outcomes and business growth via products that involve direct engagement with consumers. My portfolio comprises of medication management apps (myPharmacyLink, Priceline Pharmacy) and a health service booking platform.Each product has multiple markets (B2B and B2C) and audiences: patients, consumers, pharmacists, corporate partners, vendors, pharmacy group head offices and the Pharmacy Guild of Australia.A week in my work life looks like this:// Problem Validation // Balancing Customer Value and Business Benefit// Customer Research & Mapping// Planning - Product, Backlog, Sprint, Release// UX/UI Review// Product Training // Business Proposals // Relationship Management And of course, // Kicking Milestones

Cbd, Sydney

GuildLink’s Patient Care division market share was decreasing due to a new competitor in the market. My role was to work collaboratively with other departments to execute integrated marketing programs to demonstrate product value, increase usage and retain subscription.// Created an e-Learning program for pharmacy staff which resulted in an increased use across to other parts of the software during the duration of the campaign// Designed and executed a ‘Monday Bytes’ initiative, which provided 3 handy tips each week and health specific email campaigns (e.g Immunisation, Asthma) in line with the Australian Health Events calendar to increase product awareness and relevance // Managed and created an online resources website and all the supporting collateral to support pharmacy workflow processes outside using pharmacy software// Produced release notes, communication, training guides and collateral to support new features and users transitioning to the cloud// Led and coordinated major conferences (4 x Australian Pharmacy Conference), training roadshows and rebranding projectsTools: Confluence, JIRA, email marketing (Vision 6, Campaign Monitor), Microsoft Dynamics CRM, Tableau, Adobe Software Suite, Wordpress & Google Analytics.

Macquarie Park, Sydney

Flame is a mid-sized branding and design agency where I started as a graphic designer and transitioned into an Account Manager. Together with the creative team, I successfully grew the business portfolio by managing multiple key accounts from a range of industries including healthcare (Bayer), medical devices (Stryker), pharma (Apotex), food (AB World Foods), agriculture (Syngenta), office suppliers (Pelikan-Artline), and cosmetics (Revlon).// Led major consumer BTL launch campaigns for Pataks Slow Cooker Range, Artline Stix Markers within budget and timelines// Led the entire Apotex Packaging Portfolio (over 300 products) for prescription and over-the-counter medications in line with brand guidelines and TGA regulatory requirements which provided a constant revenue stream// Led the Syngenta Flower Portfolio which included monthly email campaigns, adverts, collateral and stand design for conferences// Collaborated with the Revlon Training Team quarterly to deliver engaging training content to increase brand awareness and knowledge across beauty advisors nation-wide// Mentored teams’ attention to detail and design processes to deliver high quality outputs which increased the profits and company's reputation // Tendered to be one of the design vendors for the Road Traffic Authority (RTA) where the business was shortlisted// Facilitated client workshops and events with our staff which increased the level of customer engagement and collaborationTools: Traffic, Streamtime, Adobe Creative Suite, Vision 6

As a freelancer, I was able to take on multiple projects to help increase sales and grow the number of loyal customers: // Chic, Mother and Baby was an ecommerce store selling clothing and accessories for mother and baby. Some achievements included: - Increased the number of email subscribers by 25% through blogging content featuring local vendors- Networked with other local vendors who would include our products in their content through social media (Facebook, Twitter and Blog)// Luxe Events specialises in bringing events to life through styling and hired goods. My role was to create and execute a social media strategy (Facebook, Pinterest, Blog)// Annielka Jewellery is an online artisan jewellery store where I assisted the creative jewellery designer with executing a social media strategy and contributed as a design blogger sourcing content and connecting designers from all around the world// MTS & VBC are training missions for the next leaders of church were I provided on-going collateral to support their campaigns, conferences and missions.

Sydney, Australia

At this mid-sized studio, I was responsible for delivering design solutions in line with the creative director’s vision and client’s brief.// Developed branding Identity and style guide for Alleasing (large corporation) and McKenzie Electronics (small business)// Created new service offering for the business to manage product image library which contributed to additional revenue // Executed 100 packaging SKUs for a pharmaceutical company with excellent attention to detail successfully growing key account

Newtown, Sydney

// Supported Creative Director// Executed print & web solutions within budget (clients primarily non-for-profit)

Rockdale, Sydney

// Supported Senior Graphic Designer// Worked with local businesses to provide simple print solutions

Product Management

Key Account Management

Bachelor, Visual Communication