As a dedicated Content Marketing Specialist at Tkxel, I specialize in crafting strategic B2B content that drives customer success and sales enablement. With a strong focus on content strategy optimization, I leverage my expertise to develop impactful marketing assets that resonate with target audiences and support business growth. Passionate about innovation and effective communication, I thrive in dynamic environments where creativity meets strategy. Let's connect and explore how we can elevate your content marketing efforts! 🚀

Principles of Finance: January 2022 – May 2022• Designed and graded 4 Homework sets for the class of 70 Students.

Principles of Economics: September 2021 – December 2021• Designed 3 out 5 long Quizzes of a class of 59 students.• Graded 2 out of 4 quizzes and 1 out of 2 Assignments.

Organized a Professional Communication Drive in March-April 2021 consisting of vital educational sessions like CV building,Graduate School Application, developing Interviews skills, and etiquettes of professional communication,including email and research requests. These workshops aim was to increase students resume effectiveness to understand rapidlychanging different departments requirements. Due to the great response received from these workshops, they have now beendeclared as a yearly event under Career Service Office and ShARE LUMS collaboration.• Evaluated the students' feedback forms from the workshops to ensure the most suitable strategy is executed towards helpingstudents bridge the communication gap with the corporate sector.• Organized a panel discussion on the essential topic of the application and definition of Do Good Do Well in the corporate sector.Professionals from across Pakistan gathered to discuss, educate, and motivate students about doing good for others while doing wellfor themselves.• Part of ShARE Global, 2-year consultancy program 2020-2022.

ShARE is an international business consultancy training program of two years to develop strong written communication and leadership skills. (www.share-share.org)• Consultancy Services for Start-up: Advised a developing social enterprise on the different financing sources it could obtain and how to expand its business. Performed local market assessment focusing in market size and industry growth by conducting surveys from 15 different societies about their waste management system followed by research and feasibility analysis.

Conducted Primary research of the different structures of the plastic recycling chain to understand the role each play in the plastic production, consumption and recycling and how it effects the scavengers.• Conducted Primary research on the role of women in waste collection and how a training process can be formed by the production and consumption side improve their lifestyle as waste collectors.

• Promotions and Team recruitment of Radio LUMS: Organized the orientation and Radio Lums first Radio show to interest theartistic applicant for radio shows this led to a doubling in the number of applicants to the society.

• Assisted in the Funds department by preparing the final settlement of above 25 employees of resignation, expiry, retirement, termination.• Assisted in the Bid Bond department of finances by entering over 50 Customer bidding details in Oracle.• Assisted in the NLO (Non- Local Order) by billing of supply of goods and services for 1 month.• Assisted in the Payroll department by updating new hired and retired employees in oracle, loans installment deduction for the last 4 months.