Lead and manage Quarterly and Annual plans to drive YOY acquisition growth through delivering effective strategies within segment economically challenged post COVID. Leading teams of 4-7 team members.• Led turnaround in the relationship with Retail organization creating strong partnership to drive business goals, including repositioning the B2B brand and creating leading edge merchandising presence within retail stores.• Driving consistent growth (+3%) over 3 years leveraging cross channel marketing and sales support, positioning TFB as Micro-Small Business market leader.• Successfully launched enriched value offerings across Sales channels with Microsoft 365, Facebook Ads on Us, Free Canva and Small Business Internet, delivering incremental value to drive awareness (7 bps), conversion and customer upgrades.• Drove data insight driven segmentation personas and prioritized market selections strategies for marketing invest priorities. • Developed Field marketing operating model and infrastructure to support Sales team knowledge and skills to drive customer conversion.

Developed integrated marketing strategies for $500M+ omni-channel cross funnel plans to drive acquisition and retention, driving cohesive experiences across channels, and delivering successful business growth.• Leading new device marketing launches to become the carrier launch leader (Apple, Samsung, One Plus) • Entertainment partnership marketing plans (One Nation, Pandora)• Owned critical marketing Q4 holiday plans, delivering YOY record breaking growth.• Developed innovative digital direct acquisition marketing strategies for consumer and B2B segments delivering targeted model driven campaigns and experiences to support learning agenda.• Managed and developed customer lifecycle marketing strategies driving business goals of revenue growth, retention, product launches, Network credibility, and customer satisfaction (increase of 3b bps)• Led customer marketing strategies and plans including highly targeted awareness, upgrades and churn mitigation plans for launch and sustain, increasing upgrades and contributing increasing awareness by 8-10% and lowest industry churn.

Led client partnerships to develop foundational global CRM multi-touch customer lifecycle-based contact strategies across channels, including WW CRM enablement planning to reduce churn, enable reactivation and drive significant revenue contributions. Enabled cross team international delivery by aligning goals, strategic rationalization, and delivery plans. Clients included HTC Corporation and Clearwire.

Built multi-year vision for marketing strategies and plans across audiences and products (Windows, Office, and Server), including value proposition, naming, program execution and driving requirements to support multiple product / service Go To Market launches to drive ROI.• Managed initiatives, programs, global agency development, and roll out of segment programs including the Small Business Relationship Program launched across 10 markets.• Developed and managed global agency of record partnerships for multiple business groups, managing Marketing Strategy development and programs, delivering executable plans and harnessing resources / groups across business such as Data, Analytics, Research and Advertising. • Drove Business Management cross company strategic initiative focused on Connected Sales and Marketing (CSM) to identify critical weaknesses between Marketing and Sales across Business Marketing Organization and Segments teams from HQ to Markets driving 8 critical workstreams sponsored by the Corporate VP Leadership team. • Defined and led cross-segment lead management initiative focused on building optimal business decision process design and IT solution requirements based on critical Lead Management metrics for Enterprise and Mid-Market segments across Sales, Marketing and Partner teams, 4 market (countries) pilot sponsored by Corporate VP Leadership team.