Minakshi's role is a Digital Marketing Specialist at SEO Higher Ranking. She is responsible for managing the implementation of marketing strategies across all digital mediums including site, social, search & display, and e-mail.

• Developed a daily client budget based on the viable market to assist the prospect in determining how much money they need to spend to have a search engine presence.• Provided SEO optimization of websites, including optimizing current web page designs and working with the development team on the Landing Page content, performed SEM utilizing paid and non paid methods, keyword research, competitor analysis and researched linking opportunities.• Resolved fulfillment issues as necessary• Analyzed Pay-Per-Click results and made ongoing changes as necessary based on client requirements• Prepare detailed strategy reports.• Identify the least expensive but most powerful and profitable keywords for client sites.• Run pay-per-click campaigns.• Improve a company's organic search results.• Write effective headlines, body copy, and websites.• Ensure websites are filled with optimal keywords.• Place keywords appropriately in copy to gain most search engine traffic.• Write effective call-to-action statements.• Write original, powerful SEO content for blogs and websites.• Implement off-page SEO content strategies such as coding.• Effectively use header tags.• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.• Strategize ways to improve and track site performance.• Compile and present SEO performance reports.• Adjust PPC campaigns as needed.• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.• Utilize basic programming and web design skills to enhance SEO.• Create advanced SEO strategies.• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools• Experience with Google’s Keyword Tool• A functional understanding of HTML and CSS• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills• Proven success in link building and viral strategies• The ability to deploy an effective local and long-tail search strategy• A deep understanding of mobile strategy and how it relates to SEO• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO• Experience in building inbound organic search traffic and improving SERPs• A background in creating reports showing web analytics data and site evaluations• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry• Familiarity with the best tools in the trade

• Managed search engine audit documents on client websites and make recommendations• Conducted keyword research based highly relevant and trafficked keywords• Suggested improvements for SEO: internal architecture, identify content gaps and communicate any new content opportunities• Handled more than 35 clients base and significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and MSN/Bing) • Write end of month progress reports. Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions • Undertaked market and competitor research and analysis• Keep up to date with current SEO technologies and tools• Work with other SEO team to brainstorm new ideas and identify complex issues faced by new and existing clients• Collaborating with stakeholders to ensure their content is SEO friendly• Dealing with clients and provide instructions for site optimization through written communication, conference calls and meeting• Keep up-to-date with search engine technology, SEO methods and news by participating in forums, reading blogs and white papers and attending industry events

My responsibilities included• Determine SEM strategies for new and existing clients• Launch, manage, and report on paid search engine advertising campaigns• Work with strategy, content, design, and technology teams to implement SEO strategies and ensure sites are search-engine-friendly• Monitor and analyze effectiveness of SEM strategies before, during, and after launch, and provide recommendations for improvement• Stay on top of current and future search engine trends to develop and improve SEM and SEO advertising practices within the agency• Work closely with paid search engine advertising campaigns to ensure search campaign effectiveness for both SEM and SEO

Basic Internet and search engine optimization terminologies familiar with Article, directory, social bookmarking, blog Creations.