Mina Lee Email & Phone Number

South Korea

대한민국 서울

I work at Cytiva - an organization of more than 6700 people across 40 countries.With strong passion for life sciences, I am driven to bringing transformative health to patients through researchers, hospitals and the pharmaceutical partners of Cytiva.

대한민국 서울 중구

✓ Develop mid-long term digital marketing strategy ✓ Set up annual digital marketing strategy and budget✓ Manage consumer journey by connecting online and offline✓ Manage digital assets for brand and company (Website, Social media, etc)✓ Lead and orchestrate digital communications and creative production✓ Collaborate cross-functionally with business teams to develop sales-ready messaging and positioning for commercial campaigns✓ Develop annual media planning for on/offline advertising with agency✓ Manage monthly & quarterly media planning and execution✓ Manage media efficiency and budget✓ Quality control for regional content and legal content on digital owned platforms into local language✓ Expertise in creative content & editorial development✓ Experience in developing integrated digital strategies (brand/product marketing & communications), including action plans and roadmap✓ Ability to derive business insights from a variety of market/consumer/platform/marketing performance data✓ Experience developing and managing brand/campaign websites, social media platforms (Facebook, Instagram and KakotalkChannel)✓ Strong in project and campaign management, stakeholder communication, and multi-tasking✓ Initiate ‘A Piece of Science’ project from APAC level in 2018 and expand the marketing program across globe successfully

Seoul

✓ Managing regional digital marketing campaigns across APAC✓ Technical online support website management✓ Digital inbound marketing program design with marketing automation tool (HubSpot & Marketo)✓ Lead generation / nurturing commercial campaign operation✓ Global online education platform(LiSA) design & operation as global administrator✓ Digital contents design for email & banners & card news (CITIA) in house✓ CRM (SFDC) campaign / marketing module representative - APAC✓ Product catalogue design for mobile application✓ Marketing contents distribution as APAC contents gate keeper✓ Social media channel operation (ASEAN/global Facebook, Korea Google+)✓ Search keywords ads (Google adwords & Naver search keywords ads)✓ Regular newsletter design and distribution✓ Collaboration with commercial team for customer events (seminar, workshop, conferences and colloquium)✓ “GE Life Sciences” global facebook page operation✓ Customer event organizing as advertising & promotion director (APAC Fast Trak Center successfully opened in Songdo)✓ Branding program producing (GE세포이미지공모전)

✓ Project based (Samsung.com HQ) support for Omniture work✓ Technical advisor for tagging efficiency and implementation✓ Tagging management & QA of P3.0 dashboard for NPI microsite✓ Data and tagging QA support✓ Regular dashboard management for 76 countries✓ Omniture CoE training & Ops

Seoul

✓ Brand experience designer✓ GUI design artworks✓ Mobile application design

Apac

✓ Market research project for expanding Life Sciences consumables channel from offline to online (e-commerce)✓ GE Healthcare Life Sciences website operation and maintenance across APAC (Korea, ASEAN & ANZ)✓ Bio conference marketing event support (KSMCB, HUPO, KSBMB)✓ Customer database analysis – Siebel✓ Communication with outsourcing for marketing activities✓ Web contents design – graphics & flash movie clips

Master Of Interactive And Digital Media

Bachelor Of Information Technology, Digital Media

International Summer Program, International & East Asian Studies