** Through user research, I like to ensure that executive decisions are well informed by the people that they affect most - I’ve been doing this for 10+ years now. I enjoy being one of the (many) people who bridge the gap between service users and decision makers. ** Through UX design,I found a new direction and starting point for my career development. I love design, including not only interface design, but also architectural design and art design. It keeps me alive and fresh. Recently I am still learning, but soon I will definitely become a T-shaped UXer🎯My expertise🎯 ***Survey design ***Recruit specific groups of users ***Conduct interviews and report ***Data analysis (qualitative and quantitative ) ***Online desk research ***Usability test ***Market research and report **Competitive audit ***SPSS/Excel data analysis

** Responsible for the establishment of research system from 0 to 1 for taxi-hailing business lines: From the initial stage of taxi-hailing product development to the establishment of a complete user experience design process, various research methods are used to provide design support, including internal version testing, driver side research of competing products, new function research of competing products, post-launch user phone research, and quantitative research of large sample operation activities, so as to provide stable support for the creation of taxi-hailing functions to stable operation** Responsible for the user experience optimization of the driving navigation business line, participated in product design: for example, street stop survey, helped PM understand the tolerable waiting time of red, green and yellow colors and light histogram from the user's perspective, and the cognitive strategy of route switching, etc., assisted in real-time road condition product decision-making and adjustment; In-depth interview on driving habits, conducted revision experience and interview with users in Beijing and Hangzhou, summarized the pain points and demand points of the scene before, during and after navigation, and provided valuable reference for product design; Prospective research, from the perspective of big data, in-depth analysis of driving habits and preferences of male and female drivers, summary of female novice drivers user portrait features, extract emotional design points in subdivided scenes

** Responsible for user experience guidance and promotion in North America and Japan branch offices, including: establishing user research workflow and norms, European and American user online testing, etc., providing user research data for product localization design** Responsible for the experience optimization of web game transplantation to IOS and Android versions: compiling cross-platform UI specification manuals, researching new features of mobile products, drawing up UI design principles in multi-platform game development, guiding art and planning to optimize product user experience** Responsible for the application and promotion of Axure RP 5.0 in product design: established UI general component library, assisted the project team to do product prototype design, wrote Axure user manual and internal training

** Act as project manager and lead executor, responsible for designing and communicating research proposals, project execution, data analysis and output reports** HRS global booking network usability test, Ping An website & Card usability and eye movement test, Midea straight drink machine acceptance and usability test