Minal Patel Email & Phone Number

Texas, United States

Santa Monica, California, US

Santa Monica, California, US

Driving change management, managing multi-vendor transition plans, and assisting in building Snap's future SMC programs.

Menlo Park, CA, US

Executing end-to-end project deliverables for Meta's Economic Impact Team. Develop workback schedules in partnership with agency partners and cross-functional team leads. Manage project trackers, updates, escalations and overall touchpoints on initiatives and programs with leadership. Liaison between production agencies and cross-functional partners on.

Farmers Branch, Texas, US

Executing project plans for all marketing campaigns and new products launches. Tracking financial impact and resource management through risk mitigation and contingency planning. Reporting into the CEO and working with the VP of Marketing to identify and remove roadblocks to achieve company goals. Manage all go-to-market projects contributing to the.

Ridgefield Park, NJ, US

Addison, Texas, US

Responsible for defining project objectives, scope, and timelines while delivering creatively strategic assets in a fast-paced environment. Results: Successful launching 360 marketing campaigns on time and within budget! Managing digital initiatives to reach new customer acquisition goals: D2C online revenue up 130% YOY. Email subscribers increased over.

Addison, Texas, US

Akron, Ohio, US

Developed brand programs, product positioning, and go-to- market strategies to increase value and performance of Zales brand. Executed all aspect of integrated marketing campaigns including creative development, internal approvals, and campaign analysis to drive market growth. Managed agency partners to create impactful messaging and meet media.

Plano, Texas, US

Managed omni-channel marketing programs to achieve business objectives and revenue goals. Lead creative solutions team in development, production, and media oversight of national magazine campaigns and ensured they met brand guidelines. Presented seasonal marketing plans outlining sales objectives, customer segmentation, and event goals. Identified market.

Plano, Texas, US

Oversaw program management of JCPenney’s private brands and divisional efforts. Developed innovative campaigns and effective communication vehicles for brands from design to completion. Tracked campaign analytics through qualitative and quantitative research, sales and customer segmentation data, brand tracking and channel performance.

Plano, Texas, US

Delivered effective radio promotions by managing program logistics, and marketing budget. Expanded brand awareness in Hispanic market by leveraging Nina Garcia (Marie Claire’s former creative director) as JCPenney’s “Style Voice.” Produced out-of- scope incremental radio spots to increase market segment support. Assisted in account management of agencies.

Directed marketing efforts to increase sales consistently year-over- year by 15 to 20% through local advertising and business development initiatives. Improved customer service and probability by developing operational best practices. Negotiated preferential rates with vendors to gain competitive advantage in the market.

Houston, Texas, US

Administered all aspects of relocation services for international job assignments. Worked with ex-patriots to coordinate their destination services, immigration assistance, payroll inquires, travel arrangements, cultural and language training, and household move. Provided primary assistance and support while on assignment.