Mina Lux Email & Phone Number

Tampa, Fl, Us

New York, New York, Us

Ottawa, On, Ca

Ottawa, On, Ca

Grew thriving business serving B2B and B2C companies on key marketing/business challenges, with focus on digital strategies and execution to drive awareness, demand, audience, and revenue growth. Built contractor team of 23. • Attracted high-profile clients in various sectors—including media, entertainment, tech, and consumer goods—often for repeat engagements over many years. Select achievements included: • INTERNATIONAL LITERARY PROPERTIES—Achieved aggressive growth for acquired book series in less than 6 months achieving highest monthly sales with over 30% year over year growth. 2300% traffic growth for book brand website. Developed growth template for acquired literary properties. Streamlining acquisition targeting and closing• TURNER - Achieved aggressive audience growth with multiple properties including HLN’s 4x growth in traffic from Facebook; TruTV’s 40% video ad stream growth in 1.5 months; and The Frisky 3x traffic growth in just 9 months. Worked with truTV, AdultSwim, Cartoon Network, TheFrisky.com, on video audience growth, media buy, product and content strategies, mobile innovation.• SAMSUNG—Assisted SmartThings in generating retailer demand (online and offline) in <3 months; grew audience awareness and demand; worked with Samsung America, Samsung Korea, SmartThings, and ADT.• LENOVO - Developed the Pan Pacific product and marketing strategy for the laptop and virtual reality product lines. Provided deep analysis of European and Pan Pacific tech consumer behavior pattern differences.• IMAGE ENTERTAINMENT (now RLJ Entertainment)—Led digital initiatives and strategies including building an Industries: Consumer Electronic Goods, E-commerce, Fashion & Beauty, Media, Publishing, Technology, Film, Music, nonprofit organizations, and government entities.Other Clients: Movita Organics, 2aDays, Mike's Hard Lemonade, Discovery, Leadership Directories, Bob Vila, Moguldom and more.

Hired to create a strong product development process for a blockchain platform with applications in 2 sectors. • Initiated the development of 2 new smart city products• Focused team performance by establishing a new product management process (including MVP specification) to achieve consistent and dependable progress.• Developed product ideation process based on the scientific methods of hypothesis, experimentation, and optimization• Managed 3 global partnerships for the company, including strong communication and collaboration with offshore developer teams

Conceived and developed a patent-pending AI technology that helps marketers understand human behaviors and use that understanding to reach target audiences. • Vetted by CalTech/NASA Jet Propulsion Labs and IBM Watson as one of the best in the industry• Partnered with CalTech/NASA Jet Propulsion Labs on client projects• Won multiple entrepreneur and technology awardsClients: Macy’s, L’Oreal, Land’s End, Viacom, Cinedigm, Saban Films, Moguldom, The Gloss at Defy Media, Warner Music Group and more.

Los Angeles, Ca, Us

• Asked to transition to SpinMedia following acquisition.• Built the most profitable brand with the highest revenue within the SpinMedia Group.• Continued organic growth of The Frisky traffic to 5.2 MM monthly uniques.

Atlanta, Georgia, Us

• Strategically positioned the brand and content to achieve aggressive growth• In just 9 months, The Frisky grew 3x, to become the 2nd largest property within the Turner Kids & Entertainment portfolio.• Drove revenue growth with creative ad packages including 12-month programs• Built a strong brand with a loyal, affluent and highly engaging audience• Negotiated with Buzz Media (now SpinMedia Group) for the acquisition of The Frisky

New York, New York, Us

• 4-year revenue growth (2004 – 2007): 330%, 67%, 27% and 31%• New product launches included audio podcasts (over 2.2 MM monthly downloads), video programming (Top 10 on iTunes for over 8 weeks) and mobile.• Over 6 years, digital business accounted for >20% of company revenue compared to 4.2% for Time.com in the same period.• Expanded content offerings, launched new brands, solved copyright issues, built CMS & ecommerce platforms with full analysis and reporting

Fundraising and business leadership for the B2B exchange connecting minority and women owned businesses with government and corporate contracts with diversity preferences. Developed and drove strategies for ad sales, marketing, research, product management, and customer service. Delivered revenue & audience growth for Working Woman and Working Mother.

Drove new member acquisition, online sales, and marketing for 20 B2B professional and niche interest clubs; also led online operations, marketing and sales for Doubleday Direct Canada (B2B & B2C). Achieved record acquisition of <$6 per new B2B member vs. the average acquisition cost of $135.

Mclean, Va, Us

Led marketing, branding, audience development and communication strategies and implementation for the online news site.• Took USATODAY.com to #1 general interest news site from #3, overtaking CNN Interactive and MSNBC in <4 months; increased traffic by nearly 3 million unique monthly audience to 11.2 million• Won Creative Excellence Award, Best News site and Top 10 most trusted e-commerce brand

Led sales, marketing, branding, technology whitepaper, user experience and customer support for this award-winning email service provider technology company.• Named Top 100 Fastest Growing Company in Canada by Deloitte & Touche• Acquired by Double Click in 2001 for $80 million

Bachelor Of Applied Science - Basc, Chemical Engineering

Bachelor Of Science - Bs, Biochemistry