Mina Pontarelli Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Oversee projects spanning website redesign, brand strategy, e-commerce, digital marketing, social media, sustainability, customer and employee experience.Clients include: Hyatt, Blick Art Materials, Cresa, Blommer Chocolate, artPOP!, Pinstripes, LexisNexis• Manage project plans, milestones, and tasks using ClickUp, Asana, Teamwork• Supervise team - foster a trusting team to learn, grow, and support• Balance proactive and reactive client support - understand needs, anticipating issues, and providing recommendations• Manage e-commerce roadmaps, providing opportunities to increase conversion and engagement• Enhance customer journey, making recommendations for 30/60/90+ day improvements• Perform site audits and competitive assessments to optimize CX• Update wireframes, process flows, & specs using Figma and Canva• Develop social media strategy including content calendar, asset creation, and analytics• Own influencer strategy - scouting, contracts, content, posting, and payments• Coordinate cross-functional teams, ensuring seamless project execution & timely delivery

Remote

Highlights include:• UX Lead: Owned initiatives for HBR, HBPress, and HB for Educators, including developing wireframes, sitemaps, content inventories, managing design processes, and conducting user testing to enhance digital platforms• Chief of Staff: managed daily operations, tasks, deliverables, and dependancies • CXO: Created roadmap, requirements, and wireframes for an AI/Machine Learning Startup for foodies• Digital Marketing Lead: Created email campaigns (welcome series, abandoned cart series, newsletters, etc.), analyzed data & made improvements• Social Media Manager: Repurposed site content for social media (Facebook, Instagram, Pinterest)• Developed competitive assessments, heuristic evaluations and product enhancement lists based on business objectives• Created siteflows, wireframes, and functional spec based on requirements• Conducted QA for website and mobile applications, logged bugs/issues, and work with technology and designers to find solutions

Driving E-Commerce Success for Retailers, Fashion Brands & Small Businesses with smart PM tactics, short timelines, big success. Balance of short-terms wins with road map vision.Clients include: The Lifestyled Co, Heretic Parfum, Codex Labs Skincare, Dara Barker Designs, Shop Frances, Indigo & Ivy, Tierra Del Lagarto, Tuck & Bundle, Local Nomad, Creative KindTasks include:• Managed & track progress of creative, content, development, and QA teams. Projects include site redesigns (Shopify, Wordpress, Squarespace), paid ads, SEO, website tech maintenance• Defined scope based on goals, timelines, and quick-wins• Developed creative audits & competitive assessments• Analyzed client data in Shopify (e.g. - conversion rate, average order value, customer lifetime value, cart abandonment) and recommend enhancements • Vendor management including talent search, freelance hires, onboarding• Oversaw projects using tools such as Teamwork, Dubsado, Basecamp, Bugherd, Adobe XD, Slack• Collaborated between onshore/offshore teams to drive consistent, high-quality product.

New York, Ny

• Developed wireframes, functional specifications, content inventory, and process changes for Daily Makeover brand, Makeover Studio application and licensing clients such as Clairol, COVERGIRL, and Avon• Managed internal and external resources in New York, Toronto, Denver, and Vietnam• Led daily SCRUM/project meetings to accelerate team interaction and development• Prioritized projects with team leads based on business drivers, revenue, and client needs• Partnered with site analytics team to understand user paths, abandonment issues, and successes/issues with content creation• Trained editorial staff to use Drupal, Movable Type, and Photoshop• Led user testing to enhance usability of subscription process, increase revenue, and reduce abandonment• Developed strategy to create new content categories (slideshows, videos, quizzes) on the site to increase ad views and revenue

Greater New York City Area

Clients Include: Harvard Business School Publishing, Chase, Nike• Developed wireframes, siteflows, content inventories, and business rules• Managed front end development and creative design• Met with client weekly to manage timelines and dependencies

Greater Chicago Area

• Managed relations between Andersen Consulting and creative agencies (Razorfish, Agency.com)• Created wireframes, content specs based on functional requirements • Developed business requirements and worked with technical teams to resolve any issues between creative, requirements, and technology

Bachelor'S Degree, Mathematics And Computer Science

Activities and Societies: Alpha Chi Omega (President, Social Chair)

Education record