Mina Robinson Email & Phone Number

London, Gb

Greater London, England, United Kingdom

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Client: Indeed.com

Greater New York City Area

Eventive Marketing is a global, yet local experiential agency that leverages an innovative team with the Omnicom network. As a part of the inaugural intern class, assisted program development. + Supported the strategic experiential initiatives for the key retainer clients: Cigna and PNC Bank. Focused on highlighting market trends, identifying program insights, and developing consumer journey for activations+ Sourced vendors and partnerships in markets across the country for client needs+ Created a social media management system and event recap decks

Gainesville, Florida Area

Studio 2058 is a transformed a supply closet, now interactive social lab for the Nintendo Switch and local startups.+ Leveraged consumer truths with product innovations to produce five campaigns, that were then pitched ideas to the Leo Burnett creative team in Chicago+ Launched Uni-Versus, a college advocacy program centered around the idea of play to connect university students to the Nintendo Switch, through campus and community events+ Led account for Self Narrate, a local-storytelling nonprofit, to promote monthly storytelling events, creative and distributed a zine, and produced podcast episodes+ Collaborated on creating merchandising opportunities for Parcel22, a clothing subscription company, to implement their brand in the fast-fashion market

Gainesville, Florida Area

TEDxUF is an independently organized TED Conference that serves as a platform or a variety of ideas from the Gainesville community to spread.+ Managed a team of 30 students composed of six collaborative teams to develop all of the elements of the 2018 conference+ Selected and coached ten TEDx Talks over a nine-month period, to shape ideas into 10-minute talks, discussing issues of technology, entertainment, and design+ Prioritized attendee experience to develop a 6-hour event for 300 attendees in the Historic Hippodrome State Theatre+ Hosted a variety of events under the TEDxUF umbrella, including a panel discussion, an art showcase, TEDxUF Club Events, and six team and speaker mixers over the course of the year

Gainesville, Florida Area

Gainesville, Florida Area

Merged the classroom with the industry in an integrated agency that is led by professionals, staffed by students, and inspired by faculty. + Led internal initiatives to improve the Digital Studio, developing ‘The Work’ Case Studies on past clients, internal audits, and owned media+ Introduced new initiatives to the Administrative Pillar focusing on the diversity and culture at the Agency - including launching an internal newsletter - The Grapevine, introducing a mentor system - The Buddy System, and a workshop series - Show and Tell.+ Supported the development of 'The 100 Project' - an initiative to get 100% of team members placed in jobs within six months of graduation.+ Assisted in planning The New York Trip, a networking trip for team members to learn more about the advertising industry, visiting 15 agencies in a three day period

Gainesville, Florida Area

+ Expanded the influence of Adobe Creative Cloud on the University of Florida campus through tabling, distributing flyers, and 30- day trial codes. + Hosted instructional workshops to teach students the features of the Creative Suite.

Bachelor Of Science In Advertising, Advertising

Activities and Societies: Delta Sigma Pi - Business Fraternity, Ad Society, Accent Speakers BureauOutside Concentration - International.

Communications Exchange Program

Activities and Societies: Photography Society, Erasmus SocietyIn Fall 2016 completed an exchange with the Dublin Institute of Technology.