Minas Habib Email & Phone Number

Providing strategic guidance and implementing effective communication strategies to ensure optimal utilization of the intranet platform, Connexion, for clients. Conducting comprehensive analytics to measure engagement and success, and offering actionable insights for future campaigns.Collaborating with clients to determine content promotion strategies on Connexion• Advising on format, location, and structure of content to maximize visibility and impact• Developing and implementing analytics framework to measure intranet engagement• Creating custom reports for clients, offering insights on their performance and campaign effectiveness• Building dashboards for upper management to track and analyze intranet engagement metrics• Conducting task-based analysis to improve the intranet's usability and accessibility

Ottawa, Ontario, Canada

Managed a team of marketers and dieticians to create products, curate content, and drive inbound growth that established our brand as a global leader in the healthcare food service industry. • Managed all marketing for apetito HFS’s B2B Healthcare business• Gained a deep understanding of our customers through quantitative and qualitative analysis• Worked with the sales team to develop key innovative projects and new growth opportunities• Analyzed data sets to identify consumer insights that translate into action for national growth• Oversaw and managed the annual distributor show and event calendar• Managed active marketing programs with distributor partners and buying groups• Provided leadership, direction, and support to the healthcare marketing team

Ottawa, Canada Area

Monitoring and managing online communities to create informed social media strategies for clients based on needs and budget requirements.• Monitoring key audiences and topics to identify and analyze patterns and trends • Engaging with clients to increase customer satisfaction and decrease response time• Creating organic content in line with our social media strategy • Managing multi-platform paid campaigns to drive traffic to new reports• Develop in-depth reports for internal clients to understand their audiences

Ottawa, Canada Area

Effectively consulted with various clients to develop integrated marketing strategies from ideation through to execution.• Conducted in-depth competitive research of clients and competitors• Generated and implemented creative campaigns to meet business goals• Developed and maintained relationships with hundreds of influencers and media outlets• Formed brand guidelines and brand identity• Created strategy reports and supporting documents to be presented to clients• Identified how to measure marketing outcomes and track ROI

Ottawa, Canada Area

Managed all marketing objectives for the Australian division as well as other subsidiaries of Bloomex. • Managed a multi-million dollar digital marketing budget• Analyzed digital marketing trends to increase website traffic • Designed graphics and body copy for display advertisements increasing CTR• A/B tested various body copy as well as calls to action across multiple channels • Managed video production for multichannel advertising• Worked with developers to build and maintain website design and functionality• Maintained relationships with media outlets/influencers for brand exposure• Forecasted sales and inventory data for major holidays and events

Effectively consulting on various projects at Enactus. Assisting with integrated marketing strategies from ideation through to execution.• Designed and A/B tested various promotional material such as coupons• Increased Facebook engagement (500 to 3000) through free cross promotion• Produced and launched online PPC ads and community events • Created franchising packages used to sign on project partners • Strategized new store layout to drive traffic through in-store-experience • Implemented and tested various pricing structures for different geographical locations with different customer segments

Managed the development and implementation of marketing strategies to fulfill both club and client objectives for growth and effectiveness through educating students and clients on digital marketing.• Established a new streamlined external marketing strategy• Created promotional videos and graphics for club recruitment and clientele• Developed and managed annual marketing budget• Coordinated and evaluated research on new strategies, tactics, and partnerships• Administered workshops to educate clients and members on marketing strategies

In charge of creating integrated marketing communication strategies to portray the desired message to the potential market. Using value and content creation to maintain a current standing in the minds of current attendees while adding value outside of the direct service provided. As well as using these strategies to help motivate and inspire others to work as brand evangelists and ambassadors. Also helped the administrative team create dynamic sheets in Microsoft Excel to extract data from our database, generating information to analyze and report useful statistics. Creating dynamic reports for top management to use as a decision making model to help make future decisions.

Reviewed functionality and design specifications of systems to ensure the complete understanding of the desired use of the system. Using this knowledge and the functional requirements needed by the users I created and documented test cases to be used for design and cross-functional testing. Proceeded to execute the extensive testing on isolated parts of the system and reported results and defects using the JIRA system to the appropriate developer.

In charge of creating and adjusting the electronic bills to distribute them to the respective clients. Helping to improve my technical skills, financial skills while also increasing my punctuality and respect for dead lines and time constraints.

Ottawa Independednt

Approaching customers of the PC brand to promote the PC Financial checking and savings accounts using their promotional offers. While also challenging myself to use my own personal creative element to help attract customers to take the time to sign up. Helping to improve my customer relation skills and sales skills.

Bachelor Of Commerce (Bcom), Marketing

Activities and Societies: Telfer Marketing Club Telfer Entrepreneurship Club CASCO Showtime Fundraiser

Full Stack Web Development Certification, Computer Software Engineering

Education record

Activities and Societies: Jag Jog Epilepsy Breakfast World Record for most Sandwiches in an hour for the homeless Coffee House God Squad