Minaz Khajah Email & Phone Number

West Valley City, UT, US

Remote

• Executed programmatic advertising campaigns with daily budgets of $25 to $1K, leveraging expertise in native and display channels and specializing in ad search arbitrage using Google and Bing on platforms such as.
• Applied expertise in keyword research and competitive research to conduct detailed analysis of campaign performance and execute data-driven improvements that generated high-performing ads.
• Oversaw bid management and strategy for publishers, networks, and media sources as well as creative and audience targeting while driving seamless campaign execution.
• Collaborated cross-functionally with the engineering team to test and utilize in-house reporting platforms while also providing specific feedback on bugs and additional features to optimize platform performance.
• Conceptualized and implemented strategies for various geo ad creations, in addition to tracking content schedule and success with MS Excel and Google Sheets.

• Spearheaded the development of the unique "Apparel for EveryBooty" brand concept, positioning start-up klōn Apparel as a disruptive force in the fitness industry.
• Organized and managed pop-up shops within the local community, significantly boosting brand visibility and generating $8K in sales within 6 hours.
• Leveraged proven social media strategies to actively engage with targeted Instagram pages, resulting in increased organic engagement, enhanced algorithm performance, and higher site traffic.
• Delivered presentations at business conferences (~100 attendees) in Utah and California on the topic of "Authentic Branding: Growth & Success”.
• Featured on podcasts such as "Business and Bliss" and "A Game" and conducted workshops at co-working spaces for local entrepreneurs.

Provo, Utah, United States

• Spearheaded initiatives to empower freelance translators to expand their productivity via a tailored education and management SaaS platform.
• Oversaw a fully remote team covering functions such as product design and development, graphic design, social media, email campaigns, member retention, website UI/UX, engineering, and customer support.
• Developed and maintained the company's brand identity and story, creating a compelling avatar and narrative that resonated with the target audience.
• Managed the company's presence at industry conferences, including ATA (American Translators Association) events, to raise brand awareness and generate leads within the translation industry.
• Utilized expertise in Figma, TeamGantt, Ontraport, MailChimp, and Google Analytics to successfully execute marketing campaigns and also lead content creation for webinar and e-courses.

• Managed 12 social media accounts for agency clients, overseeing content creation, content calendar scheduling, and engagement to enhance brand visibility, audience interaction and overall revenue boost.
• Posted organic content on clients' Facebook and Instagram profiles regularly, dedicating substantial time to monitoring activity and fostering engagement to drive audience growth.
• Maintained communication with Facebook representatives to stay updated on industry trends and platform changes, ensuring social media strategies remained current and effective.
• Implemented effective hashtag strategies on Instagram to optimize reach and engagement, leveraging targeted hashtags to attract relevant audiences and enhance content discoverability.

West Jordan, UT

• Oversaw all marketing activities, including developing promotional campaigns for various platforms such as social media, radio commercials, magazine ads, billboards, and university sponsorship packages.
• Led the company's rebranding efforts, revitalizing the website, crafting engaging copy, and enhancing social media presence to align with the company's new vision.
• Cultivated and nurtured strategic relationships between the CEO and influential industry leaders from global hubs such as Dubai, UAE, fostering valuable partnerships.
• Represented Bedrock Quartz in media appearances on platforms such as Good Things Utah, Studio 5 with Brooke Walker, and Fox 13, in addition to attending the International Stone Expo in Xiamen, China.

• Established business branding, devised marketing strategies, and refined internal processes to streamline marketing efforts and enhance account management.
• Developed, allocated, tracked, and documented budgets for individual advertising campaigns for clients, with a focus on achieving goals such as boosting CTR and reducing CPC on PPC ads.