As Head of Marketing at Ticketmaster, I oversee and lead all marketing activities in the Czech Republic. This encompasses a wide spectrum of functions dedicated to driving customer acquisition, boosting ticket sales, and enhancing brand visibility, while also strengthening B2B client relationships for increased satisfaction.My role is versatile and involves frequent communication with Ticketmaster teams across Europe, with a primary focus on aligning our strategies with the Central European Marketing Team based in Berlin. Simultaneously, I manage a team of local marketing professionals, fostering their growth and contribution to our collective success.This multifaceted position is both dynamic and rewarding, combining data-driven insights and creative marketing strategies to make a significant impact in the competitive entertainment industry.2024: RISE - Empowered Women's Development Program4-month program, delivered both face to face and virtually, focused on supporting women in the business to develop confidence, adjust internal beliefs, respond assertively, pitch ideas powerfully, gain visibility through networking, make an informed career plan and develop their leadership style. The program also provides the opportunity to bring together a global community of committed women in a confidential environment, to discuss all aspects of their working lives and careers.2023: Management Development Program3-month program, delivered both face to face and virtually, designed to support Managers with direct line management responsibility for 3+ people in their team in the day-to-day effective management of their teams, maximizing individual and group performance and ensuring all Ticketmaster employees operate in a safe and inclusive environment.

Founder and creative force behind Prague Collection, a unique collection of tasteful Prague-themed souvenirs for both tourists and locals. The collection aims to set a new standard for souvenirs by bringing a fresh perspective, high quality, and originality into an over-saturated market in one of the world’s most visited cities, Prague.Currently focusing on B2B activities. If you're interested in learning more or would like to stock Prague Collection in your store, feel free to reach out at sales@praguecollection.cz.www.praguecollection.cz | @praguecollection.cz

Led the development and execution of the company’s social media strategy across all channels (Facebook, Instagram, YouTube, TikTok) for 9 markets (CZ, SK, PL, RO, HU, LT, LV, HR, SI), resulting in increased brand awareness and a significant boost in sales.Achieved an impressive average growth rate of 58% for Instagram profiles in CZ, SK, PL, RO, and HU within one year (2020/2021).Oversaw a complete rebranding of social media channels to align with the brand's identity and stay in sync with the latest social media trends, leading to improved engagement and a more cohesive brand image.Managed a diverse set of tasks, including:• Social media strategy• Creative direction at brand photoshoots• Coordination of multiple multinational teams• Marketing budget management• PPC coordination• Monitoring & analyzing of SoMe channel metrics• Planning of large-scale brand campaigns• Daily use of Asana, Slack, Zoomsphere, Later, Facebook Business Manager, Google Analytics

Devised and implemented the school’s social media and paid advertising strategy across multiple channels, driving brand visibility, engagement, and applicant growth.Key achievements include a 57% increase in Instagram followers in 2018/19, significantly boosting the school’s online presence, and a 32% rise in applicants in 2019, driven by successful global student recruitment campaigns.Managed a diverse set of tasks, including:• Social media strategy• PPC coordination• Development and management of the school's website (WordPress)• Creation of informational and promotional graphics• Preparation and distribution of press releases• Supervision of local and foreign interns• Daily use of Facebook Business Manager, WordPress, InDesignAugust 2020 to December 2022: Provided monthly consultations on marketing strategies, offering ongoing expertise to enhance marketing efforts.

Developed and carried out a comprehensive Facebook strategy to enhance engagement, build brand awareness, and introduce the growing team, establishing the gallery as an accessible and well-known destination in Prague.Efficiently managed a wide range of events at the company's premises, including weddings, corporate functions, and art exhibitions. Created a wedding brochure, expanded venue visibility on rental platforms, and conducted persuasive venue tours, resulting in increased bookings and exceptional client satisfaction.Managed a diverse set of tasks, including:• Facebook strategy• PPC coordination• Event management• Creation of print materials• Copywriting• Daily use of Facebook Business Manager, Socialbakers, InDesign, Mailchimp

• Undertook research for the gallery’s first exhibition• Oversaw the gallery’s involvement in the m3 / Art in Space Festival• Conducted research of contemporary art scenes in the Baltic region and in Southeast Asia• Coordinated a guided tour during the Living Kunsthalle event held in the summer of 2019