Minda Lee Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, My

Malaysia

Brand: RYO, mise en scène, ILLIYOON - Oversee the brand marketing of hair & body care category with 3 brands under the portfolio: RYO, mise en scène, ILLIYOON - Establish brand positioning, strategic goals and objectives- Responsible for budget planning and P&L management- To create, build & maximize brand awareness and drive traffic conversion- Plan & implement marketing campaigns for an integrated consumer journey- Managing PR & digital marketing of all brands- Liaise closely with Korea Global Marketing Team on global & local strategy

Brand: Nurish Organiq & Physicians Formula- In charge of managing Physicians Formula, makeup brand from US & Nurish Organiq, local developed skincare brand.- Involved in the full process of developing & launching a new skincare brand from NPD, product & brand conceptualization, packaging development, ads creative & marketing calendar- Planned full year marketing calendar & ensure successful and timely execution- Responsible for A&P management- Monthly stocks forecast- Market & Sales analysis based on internal and external data- Worked closely with Key Account team on sales & marketing plan by retailers- Planned & managed PR events, roadshows and beauty workshops

Brand: RMK & Kanebo• Managed both RMK & Kanebo brand marketing.• Developed the full year marketing calendar.• Monitored the A&P budget.• Planned & coordinate on events such as beauty workshops, media launch etc. • Initiated third party tie-ups for sampling activities and other third party collaboration.• Managed stocks forecast.• Oversee the production of all advertising and POSM materials.

Brand: Tiger Balm• Assisted Product Manager in overseeing the Tiger Balm brand• Monitored the A&P spending budget.• Managed the inventory level for all the SKUs by ensuring sufficient stocks supply with positive stock ratio.• Ensured market hygiene does not exceed more than 2 months.• Regular discussion with both key account and sales team on the monthly promotion planning.

Brand: ZA, Majolica Majorca, Aqualabel, Senka, Tsubaki, Ma Cherie• Responsible in assisting the Marketing Manager for all marketing and operational aspects for all 6 brands under the Masstige Division.• Developed full year marketing plan that includes above the line and below the line support.• Planned and executed all marketing campaigns. • Monitored the A&P budget.• Managed stocks forecast and ensure healthy stock inventory level.

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Foundation In Arts