Provide Executive Coaching to C-Suit Executives of the 08 subsidiary companies of the group. Lead Breathrough Project methodology to help the companies achieve substantial growth.

An ICF ACC (Associate Certified Coach certified by International Coaching Federation) with more than 200 coaching hours to entrepreneurs, senior executives, middle managers and experts in topics of Performance enhancement, Personal Transformation, Career Transition, Work-Life Integration, etc.

F88 pioneers in Vietnam's financial market to build a nation-wide pawn shop chain. This is a ground-breaking combination of a Fintech and Retail banking model with focus on secured lending. We look forward to expand our network to 1,000 transaction stores in 2023 and be the No.1 retail financial service provider in Vietnam. An enormous investment and relentless efforts from Mekong Capital has transformed F88 into a standardized, innovative and fast-paced financial organization.My mission at F88 is to fulfill these very ambitious vision and expectations in a market segment that is truly "untapped" in marketing terms.

PVcomBank emerged from unification of PetroVietnam Finance Corporation and WesternBank and exposes to be a medium bank with modern-looking brand image and promising brand story behind. My ultimate mission here is to establish a bold brand positioning and development strategy that may differentiate the bank from the same-to-each-other crowd in the market. I also has a chance to set up a truly Marketing & Communication function and team, which has never existed yet and educate the bank itself to be marketing-oriented.

• Develop and execute Brand strategy as well as quarterly and annual Brand development plan.• Develop brand through partnership, cooperation, sponsorship, CSR in order to enhance brand vitality and according to business direction.• Manage external corporate communication & Press Relations• Set up strategic and tactical marketing planning for all business units (Retail, Wholesales & FDI)• Regular supervise brand health checking, customer research & industry updates to fine-tune marketing planning• Cooperate with Product management to research and develop new product• Establish processes, procedures & policies for all marketing activities such as customer loyalty, internal customer management, external campaign management, gift bank for customer & partner care• Manage Product Marketing team to run all business marketing campaigns and activities• Manage marketing service delivery to Front line of all business units• Manage Regional marketing service for all branches• Manage partnership development for co-brand & customer privileges and alliance

As VIB undergoes an aggressive restructure toward operation optimization, Marketing arms across divisions also merge up together to form an unified Marketing & Communications.My job now covers all Business marketing campaigns & activities for Retail Banking & Wholesales Banking. I am in charge of higher repsonsibilities in:- Marketing planning & policy building for all businesses of the bank- Lead a dedicated Product Marketing team to manage year-around marketing campaigns & activities

VIB has only started its real Retail Banking since 2009. However, with strategic shareholding from Commonwealth bank of Australia (CBA - the No.1 bank of Australia), it has grown quickly an aggressively.My jobs involves mainly:• Manage marketing campaigns for all retail products• Drive key retail banking projects such as payroll, customer loyalty & referral, merchant partnership and active customer development

VIB, a mid-sized commercial bank in Vietnam is transforming its business. Marketing force joins in to deliver wholesales banking unit a customer-oriented way.

We provide payment solutions to banks and commercial traders and currently be the best-known vendor in Vietnam in our field.

• Successfully organize Banking Vietnam in 2008, 2009 – which currently recognized by the Governor of SBV as the leading conference & expo of banking industry• Maintain close relationship with event co-organizer and partners such as State Bank of Vietnam (IT – Payment – Monetary Policy – Credit – Banking strategy departments), Vietnam Banking Association, etc• Maintain close exchange with IDG knowledge resources such as Financial Insights (a subsidiary of IDC focusing on ICT trends in banking-finance industry), InfoWorld, CIO• Develop wide network with major business sectors: banking, financial services, insurance, telecom, retailing, e-commerce, IT, consumer electronics• Develop strategic planning for each event (e.g. Banking Vietnam and ICT in Finance)• Create event marketing communication activities and Deliver effective direct and e-marketing implementation for IDG events to generate sales and event attendance• Conduct market research, publish marketing material and propose event development