Content Strategist And Content Design Manager
CurrentIn 2019, I initiated the transformation of our team from a traditional content development group focused solely on documentation writing into a content design team that delivers comprehensive content supporting the entire user journey — from discovery and learning to adoption and advocacy. Our accomplishments earned recognition from our director, who gave me the opportunity to present our success to VPs: Andy Bradfield and Skyla Loomis.Recognizing the importance of understanding the feedback and requirements of our users and sales teams, I led the team to conduct user and sales experience research for zAIOps products, gathering client requirements and generating actionable insights for product and content improvements.Responding to sales teams’ requirements, I initiated the 'win story' program to share success stories of sales teams in different markets, enabling sales teams to replicate wins and drive business growth.To enhance client engagement and support our sales teams, I led the team to develop engaging marketing and educational content to deepen their understanding of our products.