Mindi Reiff Email & Phone Number

Manage 2 national wholesale accounts and in addition Books-A Million National chain annually where I prepare seasonal presentations for all 1000+ client publishers and their titles carried by IPG and execute by traveling multiple times a season or by online meetings to accounts to acquire orders. These 3 accounts represent roughly 20% of IPG's annual income and have all grown 8-10% annually since I have taken over management of them. Liaise with in house marketing as well as marketing contacts at these accounts to determine annual budgets and contracts as well as identify appropriate coop with the team to share with publishers. Regularly share marketing and publicity hits with all that will affect demand. Liaise with logistics and data departments on both sides in order to field order status questions as well as data inquiries. Proactively keep all buyers up to date with new publishers as well as no longer distributed publishers. Process sample orders and send digitally when appropriate. Represent IPG at various trade shows annually when these resume to in person. Liaise with accounting department to share reports for international rebates, freight charge-backs, and other coop invoices as they are passed on. Analyze and run various reports to assess productivity and health of the accounts quarterly. Collaborate with accounts on any specialty sales opportunities that arise within the account.

Manage 3 national wholesale accounts annually where I prepare seasonal presentations for all 1000+ client publishers and their titles carried by IPG and execute by traveling multiple times a season to accounts to acquire orders. These 3 accounts represent roughly 20% of IPG's annual income and have all grown 8-10% annually since I have taken over management of them. Liaise with in house marketing as well as marketing contacts at these accounts to determine annual budgets and contracts as well as identify appropriate coop with the team to share with publishers. Share weekly the current publicity hits with all 3 accounts that will affect demand. Liaise with logistics and data departments on both sides in order to field order status questions as well as data inquiries. Proactively keep all buyers up to date with new publishers as well as no longer distributed publishers. Process sample orders each season for Ingram based on A list titles as well as requested titles of interest; in addition to sending appropriate samples and galleys to buyers as they arrive at the office. Represent IPG at various trade shows annually. Liaise with accounting department to share reports for international rebates, freight charge-backs, and other coop invoices as they are passed on. Analyze and run various reports to assess productivity and health of the accounts quarterly. Collaborate with accounts on any specialty sales opportunities that arise within the account

Chicago, Il

Managed $1,000,000-$1,500,000 in annual sales for new and established accounts as well as re-establishing previous Triumph Books customers as new IPG customers. Handled research and sales for 500 + specialty accounts including department stores, some national chains, catalogers, online stores, fan sites/blogs, some regional distributors and specialty wholesalers, sporting goods stores as well as stadiums and venues. Coordinated the occasional author event and signing, mostly those at various sports stadiums and venues. Have a specialty focus in the subject categories of sports, drama, music, gaming and gambling, maritime, military, transportation and travel. Marketing duties include creating specialty catalogs online by subject and sharing with specific customer pools by creating constant contact email marketing campaigns. Served as publisher liaison for a handful of the hundreds of publishers that IPG represents. Liaison duties include helping publishers to correctly submit new titles under deadlines, giving feedback on titles and artwork, as well as helping publishers to navigate the many online tools and resources that IPG makes available to better share information. Additional duties included helping the production team by writing catalog copy each season. I also managed all aspects of Specialty Books Clubs for accounts such as Scientific American Book Club, Literary Guild Select, Book of the Month Club, etc. This included presenting titles each season to the club buyers, then serving as the agent for the publisher to negotiate fees & costs for either special proprietary editions, subrights and/or book purchases, as well as the execution of the contract and coordinating the final deal with accounting.

Triumph Books is a small but dynamic and independent imprint with a focus primarily on sports and who publishes 90 to 100 new titles per year, mostly histories and biographies, but are best known for the quick-turnaround with books on championship teams and important events. My responsibilties as Manager of Special Sales were marketing and sales into special markets as well as national accounts including: Marketing over 500 plus front & backlist titles to national & regional chains, as well as independent & university bookstores. This included handling research, sales, and marketing for all special accounts including department stores, catalogers, online stores and fan sites/blogs, regional distributors, sporting goods. Managed some of the many author events and signings. Handled trade show management and attendance and all that is related.Worked with various contacts & types of accounts on creating, and obtaining advertising placements. Coordinated with regional bookselling associations and other similar type groups as well as with inhouse publicity & art departments to create all collateral sales & marketing materials. I was responsible for hiring, training, and the management of part-time associates and interns.

Contributed to the full implementation of an un-established Special Sales department by developing and maintaining relationships with the corporate, association, and executive education markets. Managed $750,000-$1,000,000 in annual sales for hundreds of active accounts for authors, specialty retail web sites, associations, organizations and other corporate and premium sales. Pursued and researched new accounts, including establishing contact with former customers. Interacted with the marketing department to compose and compile marketing and sales materialsas well as compiled copywriting for sales letters, advertising, flyers, and promotional brochures, which includes some interaction with the marketing department.Represented Dearborn’s management/business list at annual trade shows such as BEA, SHRM, ASTD, and other potential markets and worked closely with authors.

Managed hundreds of accounts for specialty wholesalers, consumer catalogs, specialty retail chains, and other corporate and premium sales. Percentage Increase of 90% with 100% of sales goals reached by September 2000.

Publishing duties included maintaining and expanding databases for all customers, prime prospects, and publicity contacts.I also served as liaison with printers, corporate clients, and book buyers. I created promotional pieces for new and expanded editions of the published series. I packaged and shipped out all orders and copyedited when we expanded into new editions.Agenting duties included cultivating relationships with new and established contracted authors.I maintained and updated accurate files for all contracted authors and composed sales letters to editors for prospective books. I read and responded to all incoming manuscripts. Manuscripts received averaged between 60-80 per week.

Wrote promotional copy and created all promotional material required for marketing plans.Organized and maintained accurate mailing lists of all customers, prime prospects, and publicity contacts. Refined and executed an ongoing program for the systematic and effective introduction of new titles to booksellers and distributors.Generated publicity by persuading media outlets to review and announce new titles or to interview authors.Promoted new releases and fulfilled valid requests for and arranged distribution of appropriate samples to educators and librarians.Created advertisements and obtained placement in magazines and newsletters.

Handled all aspects of managing the store including executing corporate directives for promotion marketing initiatives, management, scheduling, hiring/firing and discipline for all 75 employees, inventory management including ordering and laiasing with publisher’s reps, customer service, in store signing events, and the handling of store finances within day-to-day operations.