Mindy Cooper Email & Phone Number

West Chester, Pa, Us

- Work closely with leaders of Qurate Retail Group and QVC to develop and implement US and global communication plans to educate and engage employees. Client areas include Diversity, Equity & Inclusion, Commerce Platforms, Corporate Responsibility, and Community Affairs- Source story ideas to keep employees informed about business strategy - Provided communication support for company's launch of a Global Business Services organization in Kraków, Poland- Created and implemented internal communication plans for company's expansion into new markets- Supported the launch of two new intranet platforms to create positive user experience, leading the advancement of information sharing across the company and promoting content and functionality to help employees accomplish their goals

AstraZeneca Pharmaceuticals – Communications Manager (January 2011 – present) - Prepared change management communications for North Americas Operations region - Redesigned and managed Operational Excellence portal to improve navigation and content - Worked with Americas Leadership team coordinating the content of the five-year strategy plan and re-purposing the content for multiple audiences- Developed and implemented a multi-media internal communications campaign for a new initiative within the company’s global research and development department, resulting in a 34% increase in awareness and understanding.- Wrote articles for print and internal portal to deliver a consistent message for R&D planning. - Prepared supporting materials including PowerPoint presentations as well as conducting and analyzing surveys for internal communications.

- Created effective concepts and copy for literature, marketing materials, video, web site and product communications to ensure information was presented in a format and style appropriate for the audience- Collaborated in strategic planning for external communications and public relations efforts to support company goals and product initiatives. Oversaw PR and participated in marketing strategy for two international insulin pump launches. - Established, cultivated and managed relationships with key media contacts in local business and nationwide trade publications, delivering increased exposure. - Delivered results-oriented programs, including a satellite media tour, to increase brand awareness and motivate consumers/professionals to take action. Satellite media tour in 2007 for new product launch resulted in 5.5 million impressions and $150,000 in publicity.- Launched company's newest insulin infusion set product. Developed PR plan and training strategy to effectively meet the deadline for delivery to US and international markets. - Assisted Johnson & Johnson sister company in a successful launch of a ground-breaking diabetes management software program offering creative solutions while collaborating with marketing and clinical teams.- Worked on global marketing initiatives. Demonstrated a basic understanding of various cultures and significance of cultural influences. Oversaw translations of all product literature. - Supported ongoing internal communication efforts to keep employees informed. Gathered industry information, wrote and edited content and published company bulletins to enhance internal communications.- Wrote and edited copy for company's national newsletter, distributed to 35,000 plus customers. - Chaired company's first United Way campaign in 2006, leading to record breaking fund-raising efforts for United Way of Chester County. Increased fund-raising efforts in 2007 by 33%. Increased participation in 2008 by 10%.

Spearheaded the PR campaign for the launch of DMW, creating strategic media relations to support the agency's ongoing business and marketing plans. Maintained press contacts, generating articles in industry trade and business publications.Handled internal communications for company's three offices to ensure a seamless flow of information.Organized annual national conference for agency clients. Handled site selection, budgets, contract negotiations and event planning for the four-day program.