Mindy Green Email and Phone Number
Chicago, IL, United States
Mindy Green's Location
Greater Chicago Area, United States, United States
Mindy Green's Contact Details
Mindy Green work email
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- Valid
Mindy Green personal email
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Mindy Green phone numbers
About Mindy Green
Mindy Green is a Regional Marketing Director at The HEINEKEN Company at The HEINEKEN Company. She possess expertise in marketing, marketing strategy, market planning, field marketing, integrated marketing and 16 more skills.
Mindy Green's Current Company Details
The Heineken Company
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Regional Marketing Director at The HEINEKEN Company
Chicago, IL, United States
- Website:
- theheinekencompany.com
- Employees:
- 42079
Mindy Green Work Experience Details
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The Heineken CompanyChicago, Il, United States
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Regional Marketing DirectorThe Heineken Company Mar 2021 - PresentAmsterdam, Nl
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Regional Marketing ManagerThe Heineken Company Jun 2016 - Feb 2021Amsterdam, Nl• Manage the execution and sell in (internal and Distributor) of all national and local marketing plans and programs for territory with an annual volume of over 7M cases. • Develop local brand, channel, ethnic and consumer programs in concert with agencies, sales, finance, brand, commercial marketing and legal teams. • Owner of annual and trimester planning and budget for Zone level marketing activities covering 8 states, 8 Market Managers, 7 On/Off Premise Specialists and 45 Distributors. • Manage local HUSA marketing, media, promotional and sampling agencies and corresponding budgets. • Lead and manage regional and local sponsorships, sponsorship activation and post program ROI analysis.• Drive executional excellence and embed Picture of Success at the channel level with field sales teams through consistent region and zone commercial readiness meetings/interactions.
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Retail Activation DirectorCraft Brew Alliance Mar 2016 - May 2016Portland, Or, Us• Collaborates with Brand and National Retail Sales (NRS) teams to develop targeted chain specific programming including customized take-downs of national programs and development of regional programs and tools by geography, customer or channel for pioneering craft beer companies including Kona Brewing Company, Redhook Brewery, Widmer Brothers Brewery, Omission Beer and more. • Works with the Integrated Marketing, Brand, NRS and agency teams to develop national, channel specific trimester tools and programs and ensures all critical timelines for new products, programs and trimester webinars are met.• Manages and leads four home market managers (Oahu, Los Angeles, Portland and Seattle) in the development and execution of the home market plans including; channel specific programming, local events and sponsorships.• Establishes performance metrics and measures the results to understand best practices and adjusts any programs/tactics that need improvement. -
Director Of Channel DevelopmentCraft Brew Alliance Nov 2014 - Feb 2016Portland, Or, Us• Partnered with the Brand, Integrated Marketing, NRS and Category Management teams to create programming tactics to support brand equity and drive volume at key regional and national retailers accounting for 5.2M cases in total volume.• Coordinated, worked with and managed relationships with outside printers, coupon redemption agencies (Inmar, Vestcom, Catalina, Arrowhead, Ibotta) and other vendors in support of NRS needs, and ensured timely execution and fulfillment of key programming tactics and take-downs.• Proactively managed CBA “sell-in” stories for cross promotional partners and retailers.• Worked with the Regulatory department to verify legality of requested channel programming.• Created program recaps for key chain programs to include performance outcomes, dollars spent and key takeaways.
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Director Of Trade And Field Marketing - East RegionCraft Brew Alliance May 2014 - Nov 2014Portland, Or, Us• Worked with four Division Directors and 25+ Division Sales Managers across 30+ states to communicate brand priorities and objectives as well as develop and execute annual and trimester regional marketing plans.• Collaborated with Brand, Field Sales and NRS teams to develop targeted programming and tools by geography, customer or channel. • Grew East Region volume by 12.7% over prior year, driving 2.6M total cases in 2014.
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Field Marketing Manager - MidwestCraft Brew Alliance Nov 2012 - May 2014Portland, Or, Us• Worked alongside a newly implemented team including the Division Director, Sales Managers and Key Account Managers, growing Midwest sales volume within the territory from 40K cases to over 600K cases in just over two years.• Launched Kona Brewing brand family across Midwest in an 8 state footprint, following legacy brand launches; grew volume to ~30% of portfolio, driving 260K cases within first two years.• Implemented and executed Midwest Division marketing plans for newly formed CBA territory including channel specific programming, local events and sponsorships.
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National Events ManagerCraft Brew Alliance Jan 2012 - Nov 2012Portland, Or, Us• Managed a $740K Sponsorship, Consumer Event, Trade Event and Retail Activation budget as well as 40 National events in various geographies for CBA’s large portfolio of brands.• Leveraged key sponsorships and events at retail with compelling programming, point of sale and displays for both on and off premise. • Conceptualized, implemented and managed a traveling beer, art & food series (“Explore Your Craft”) across 7 major cities including Portland, Minneapolis, Washington D.C., San Francisco, San Diego, Seattle and Boston.
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Field Marketing Manager - NorthwestCraft Brew Alliance Sep 2008 - Dec 2011Portland, Or, Us• Collaborated with Field Sales and National Retail Sales departments to develop and execute annual and trimester regional marketing plans impacting three established home markets and 4M cases of annual volume. Responsibilities included customization of programs, sales materials, POS, coupons, incentives, media, etc. by geography, customer or channel. • Managed $1M Sponsorship, Events and Retail Activation budget providing monthly forecasts and audits, continuously keeping budgets under plan.• Created marketing presentation materials and presented at trimester planning meetings for top tier wholesaler network throughout Oregon, Washington and Idaho.• Managed team of Field Marketing Representatives across various states to ensure events, sponsorships, samplings and on-premise/ off-premise promotions were consistent with brand strategies.
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Geographic Marketing Manager, NorthwestCraft Brew Alliance Jul 2008 - Sep 2008Portland, Or, Us• Facilitated brand rollouts and key/focus market initiatives. • Assisted in identifying, evaluating, negotiating and executing sponsorship opportunities.• Executed trade channel strategies both individually and with local Geographic Marketing Representatives to ensure on/off-premise goals were executed effectively.• Tracked market specific trade channel activities in all territories and prepared wholesaler reports for presentation to CBA management team and wholesaler partners on a trimester basis. • Formulated and communicated objectives, plans and results to appropriate stakeholders, supervisors, sales managers and distributors as directed.
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Geographic Marketing CoordinatorCraft Brew Alliance Apr 2007 - Jul 2008Portland, Or, Us• Participated as directed in major events, festivals and sponsorship activities, to include; set up, working the event and tear down. • Executed trade channel strategies both individually and with local market Geo Marketing Representatives to ensure on/off-premise goals were executed effectively.
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Account Executive - Ad And Sponsorship SalesGlobal Spectrum Oct 2006 - Mar 2007Philadelphia, Pennsylvania, Us• Developed new business accounts as well as serviced and maintained large key accounts such as Coors Brewing Co., Coca Cola Bottling, NW Ford, Verizon Wireless, Jack Daniels and more.• Created and sold integrated marketing campaigns that included single event sponsorship, branding, signage, promotions, hospitality, database marketing, and web-based marketing for large arena complex with just under two million visitors and 200 events annually.• Implemented all aspects of sponsorship components for clients including coordination and management of on-site access for specific events, arena and web promotions, client/vehicle displays, sweepstakes and contesting, and more.• Coordinated the design and production of sponsor signage including digital signage, large backlit signs, POP materials, etc. -
Account ExecutiveCbs Radio Jan 2005 - Aug 2006Philadelphia, Pa, Us• Developed new business accounts as well as serviced and maintained large key accounts including clients such as Toyota, Comcast, Napa Auto Parts, Diageo, Sprint, and more.• Created and sold integrated marketing campaigns that included broadcast radio, events, and web based marketing to both direct and agency accounts. • Developed promotional opportunities, cross-promotions, and more for current and prospective clients.• Accomplishments: New Seller of the Year - 2005 -
Sales AssistantCbs Radio May 2003 - Sep 2004Philadelphia, Pa, Us• Strong use of graphic design and computer skills; included assisting in producing client advertising proposals for ten Account Executives, producing promotional one-sheets for clients and prospective clients, creating POP displays, and many items for Promotions and Marketing Departments. • Wrote and reviewed sales orders by instruction from Account Executives, agency reps and/or advertisers.• Assisted in set-up and coordinating for major annual events such as concerts, charitable events, and more.
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Local Sales AssistantMeredith Corporation Feb 2002 - May 2003Des Moines, Ia, Us• Researched and help develop new business leads for Account Executives. Compiled prospective client data from various research services. • Assisted in producing client advertising proposals for Account Executives.• Wrote, reviewed, and confirmed sales orders by instruction from Local Account Executives, agency reps and/or advertisers.• Researched and resolved billing discrepancies. -
Western Division Assistant Media PlannerZenith Media Group Aug 2001 - Feb 2002· Assisted Planning Supervisor in strategically placing print, radio, and out-of-home media for four leading spirits including Sauza Tequila, Stolichnaya Vodka, Courvoisier Cognac, and Kahlúa for the major markets on the west coast.· Regularly updated flowcharts, planning spreadsheets, buying specifications, client budgets, and media cost analyses.· Frequently evaluated and advised Allied Domecq on numerous sponsorship and promotional opportunities, as well as attended and monitored key events.· Acted as a liaison between Allied Domecq and the Advertising agencies representing each brand.
Mindy Green Skills
Marketing
Marketing Strategy
Market Planning
Field Marketing
Integrated Marketing
Sales
Event Management
Account Management
Brand Management
Management
Advertising
Business Development
Social Media
Event Planning
Sales Management
Digital Marketing
Beer
Leadership
Iri
Sponsorship
Social Media Marketing
Mindy Green Education Details
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Pepperdine UniversityOutside Concentration In Business Administration
Frequently Asked Questions about Mindy Green
What company does Mindy Green work for?
Mindy Green works for The Heineken Company
What is Mindy Green's role at the current company?
Mindy Green's current role is Regional Marketing Director at The HEINEKEN Company.
What is Mindy Green's email address?
Mindy Green's email address is mi****@****ers.com
What is Mindy Green's direct phone number?
Mindy Green's direct phone number is +150396*****
What schools did Mindy Green attend?
Mindy Green attended Pepperdine University.
What skills is Mindy Green known for?
Mindy Green has skills like Marketing, Marketing Strategy, Market Planning, Field Marketing, Integrated Marketing, Sales, Event Management, Account Management, Brand Management, Management, Advertising, Business Development.
Who are Mindy Green's colleagues?
Mindy Green's colleagues are Guilherme Augusto Barbosa, Calin Dorobantu, João Paulo Botelho Moreno, Dan Miron, Stephen Byrne, Musafiri Useni, Laura Dzino.
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