Mindy Li

Mindy Li Email and Phone Number

Marketing | Partnership | Branding | Strategy HKU MBA @ Marriott International
bethesda, maryland, united states
Mindy Li's Location
Hong Kong, Hong Kong SAR, Hong Kong
About Mindy Li

Experienced marketing professional with over 16 years experience on developing and driving marketing strategies. Skilled in Brand Marketing, Partnership Marketing, Brand Management, Digital Marketing, and Brand development.

Mindy Li's Current Company Details
Marriott International

Marriott International

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Marketing | Partnership | Branding | Strategy HKU MBA
bethesda, maryland, united states
Website:
marriott.com
Employees:
179195
Mindy Li Work Experience Details
  • Marriott International
    Director, Partnerships Marketing
    Marriott International May 2024 - Present
    Hong Kong Sar
  • Marriott International
    Senior Manager, Partnership Marketing, Asia Pacific
    Marriott International Oct 2020 - May 2024
    Hong Kong Sar
    Develop and execute partnership marketing strategy and plans with company partners (Cobrand credit card, airline, food delivery, points aggregator, and lifestyle) to deliver company goals such as profitability, member acquisition & engagement and brand awareness. - Successfully Marriott 1st cobrand credit card in South Korea Market.- Develop strategic roadmaps and frameworks for partnership verticals
  • Marriott International
    Senior Manager, Brand Marketing-Asia Pacific
    Marriott International Dec 2017 - Sep 2020
    Hong Kong Sar
    Managing the marketing and guest experience for 5 premium brands of the Marriott International portfolio in Asia Pacific. The focus is developing and executing localized, relevant marketing programs that drive awareness, preference and revenue for the brands.
  • Pernod Ricard
    Senior Brand Manager-Cognac
    Pernod Ricard Oct 2015 - Dec 2017
    Shanghai
    Managing the development, implementation and evaluation of China consumer based, domestic brand plans and strategic plans in relations to a defined brands, programs and projects with certain sizable scope, resources and business result for Cognac product Martell in China.
  • Starwood Hotels & Resorts Worldwide, Inc.
    Regional Brand Manager ( Four Points By Sheraton, Aloft, Element)
    Starwood Hotels & Resorts Worldwide, Inc. Oct 2013 - Nov 2015
    Shanghai City, China
    1. Manage overall Four Points by Sheraton, Aloft and Element marketing calendar in China and ensure integration to global & division Four Points by Sheraton, Aloft and Element Brand marketing calendar. 2. Participate in Brand Initiative planning and pilot meetings/conference calls to ensure two way feedbacks from inception through testing, SOP development and timely roll out. 3. Support Division to encourage hotels participating in pilots of initiatives to ensure the feedback, process and measures are well documented. Surface ideas and/or changes arising from pilots. 4. Ensure collaboration among functional teams in the region for effective roll out and implementation of initiatives. 5. Monitor and analyze competitive branding data in China. 6. Identify partners to support brand positioning (F&B, Consumer Goods, Lifestyle). 7. Develop partnership programs to provide enhanced experiences and marketing value. Administration 8. Coordinate Brand Standards manual in conjunction with global brand team. Inter Department Relations 9. Support Sales & Marketing, Development, Operational and Design/Technical Services teams (and their partners/business associates) with Brand Immersion training. 10. Support Sales in delivering brand messages to customers – through brand experiences, collaterals, communication talking points. 11. Support Division Brand Standards Team on clearly documented brand standards, styles and specifications, simultaneously working closely with China Operating Team. Championing Starwood Programs 12. Execute Four Points by Sheraton, Aloft and Element brand marketing campaigns to build brand position in line with Four Points by Sheraton, Aloft and Element Brand identity and positioning guidelines.
  • The Westin Shenzhen, Starwood Hotels & Resorts
    Director Of Marketing Communication
    The Westin Shenzhen, Starwood Hotels & Resorts Oct 2011 - Oct 2013
    Shenzhen, China
    1.Be responsible in achieving the Brand and Hotel positioning objectives locally and internationally through Public Relations and Promotion activities.2.Assist the Director of Sales & Marketing in the development of Public Relations and Promotion plans and in budget preparation.3.Represent and promotes the hotel by maintaining constant contact with the media, local community, the customer base and Starwood offices.4.Supervise the marketing communications department to ensure all daily tasks are completed in a timely fashion.5.Protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material.6.Develop and follow through in public relations activities and be responsible for the production of promotional materials, press kits and arrange press and media coverage.
  • Starwood Hotels & Resorts Worldwide, Inc.
    Marketing Communication
    Starwood Hotels & Resorts Worldwide, Inc. 2006 - 2012
  • Four Points By Sheraton Shenzhen
    Marketing Communication Manager
    Four Points By Sheraton Shenzhen Jan 2010 - Oct 2011
  • Shangri-La Hotels And Resorts
    F&B Marketing Manager
    Shangri-La Hotels And Resorts Jan 2009 - Dec 2010
    Shenzhen, China
  • Four Points By Sheraton Shenzhen
    F&B Marketing Coordinator
    Four Points By Sheraton Shenzhen Nov 2006 - Dec 2008
    Shenzhen, China

Mindy Li Education Details

Frequently Asked Questions about Mindy Li

What company does Mindy Li work for?

Mindy Li works for Marriott International

What is Mindy Li's role at the current company?

Mindy Li's current role is Marketing | Partnership | Branding | Strategy HKU MBA.

What schools did Mindy Li attend?

Mindy Li attended Hku Mba (Faculty Of Business And Economics, The University Of Hong Kong), American Northwood University Bba Degree (Dual Major).

Who are Mindy Li's colleagues?

Mindy Li's colleagues are Christian Ngalaka, Sheila Salas De Zamora, Courtney Baron, Kelly Boone, Susakar Subba, Allison Bannerman, Jay Wiles.

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