Mindy Steipp Email & Phone Number

Indianapolis, In, Us

Greenfield, Indiana, United States

Greenfield, Indiana, United States

Responsible to lead, develop and drive species strategy including category and brand management. Driver of overall development of marketing capabilities by leading and developing teams and advocating for the marketing efforts. Responsibilities include but not limited to: team management, strategy and brand development, insights and analytics, and marketing execution.

Greenfield, In

Responsible for global brand management of chronic pain brands, leading brand strategy, campaign development, geo-expansion/ global launches, life cycle management, forecasting, and budgeting.

Greenfield, In

Responsible for US Affiliate brand development for Osteoarthritis (OA) brands to create and support the brand strategy in conjunction with go to market execution. Drove communication and coordination of brand inputs cross functionally to enable business planning and strategy execution across supply, forecasting, technical marketing, finance, consumer marketing, analytics, and sales.

Greenfield, Indiana

Responsible for local market brand development within our key sales channels and partners in the US. Responsibilities include:• Gather and leveraging key insights around consumer and customer market dynamics to develop and implement optimal promotional plans• Develop customer marketing solutions for accounts grounded in shopper insights and address retailer/shopper needs• Partner with Key Account Managers on sales calls and customer marketing team members• Manage trade show footprints and communications

Greenfield, Indiana

The U.S. Beef Marketing team is responsible for preparing strategic plans and implementing marketing tactics for the portfolio of beef brands within the U.S. Elanco Vision: Food & Companionship Enriching Life​​Elanco Mission: We provid​e those who raise and care for animals with a comprehensive set of animal health products and knowledge services that empower them to address the global challenges of a diverse and changing world.Elanco Values: Integrity, Excellence, Respect for People​

Home Office, Indianapolis, In

Lead Central Area teams with business building programs and expertise for the beverages, enhancers, and snack nut divisions.. Responsibilities include:• Develop and implement customer and consumer focused programs while driving collaboration between the field sales groups and division headquarters.• Implement KraftHeinz Sales initiatives at the customer and region level by maximizing technological capabilities, shopper and category insights, and trade strategy in support of category growth.• Conduct on-going training, coaching, and business counsel to category managers and customer business team leads regarding franchise management. Delivered 2014 and 2013 gross revenue targets, driving share growth in four key categories

Glenview, Il

Responsible for managing $1.2 billion in annual revenue. Develops business building programs and supports the trade planning for Kraft Sandwich Cheese across North America. Collaborates with Kraft Marketing brand teams to provide market-specific promotion analysis in addition to determining optimal trade spending mix for all customers. Acts as the focal point for all customer business communication and interfaces with Kraft R&D, procurement, finance, and logistics. Additional responsibilities included Cheese BU Retail Lead and Sandwich Cheese Integrated Business Planning Lead, and Sales Effectiveness Advisory team.

Addison, Il

Responsible for managing $200 million in annual revenue and $34 million in trade dollars across 15 customers within the Midwest Region. Liaison between the field sales group and headquarters for the purpose of developing and implementing customer and consumer/shopper focused programs while supporting Kraft Sales initiatives at the customer and region level. Allocated volume and trade promotion-spending levels by account for maximum results with direct responsibility for profit and volume. Provided training/coaching/business counsel to customer category managers regarding Oscar Mayer business management.

Responsible for managing the top two Kraft Categories at Jewel (Cookies and Crackers) worth $41.5 million in annual revenue and $5.8 million in trade dollars. Responsible for analysis, evaluation, development and communication of integrated business plans based on corporate strategies/objectives.

Responsible for $37 million in annual revenue and $4.3 million in trade dollars. Managed all aspects of category responsibility including trade planning, budgeting, and gap analysis for 4 out of Kraft’s Top 10 categories at Jewel- Osco. Analyzed and interpreted Nielsen data information in regards to distribution, merchandising, assortment, shelving and pricing in order to support the achievement of sales objectives/priorities.

• Joined key management program aimed at training and developing future Kraft leaders through comprehensive sales training rotational program• Managed seven full time and fourteen part time merchandisers through coordination of day to day merchandising coverage, reset activities, and key merchandising initiatives for DSD sales objectives.• Gained an understanding of employee pay and benefits including payroll process approving, vacation and personal day policies, long and short term disability processes, coaching, and hiring/interview skills. • Gained invaluable in store selling experience, people management skills, analytical prowess, and learning agility through the following positions within the two-year program: Kraft Nabisco Sales Rep, Kraft Warehouse Sales Rep, Nabisco Logistical Assistant, Retail Merchandising Supervisor, Category Analyst, and Customer Category Manager Analyst.Participated in the Selling Skills Workshop, Power of Differences, Presentation Skills, Problem Solving and Decision Making, Generations in the Workplace, Cycling Through Customer Service, Breakthrough Communication, and “The Seven Habits of Highly Effective People” training workshops.

Business, Marketing And International Studies

Activities and Societies: Delta Gamma Fraternity, IU Women's Club Volleyball

Bachelor Of Science, Marketing And International Studies, 3.9 Gpa

Activities and Societies: Delta Gamma, IU Club Volleyball- Graduated With Distinction with a Bachelors of Science in Marketing.