Innovative brand marketing leader and growth strategist with infinite creative energy and drive to initiate, secure, and nurture high-profile, cross-industry partnerships that generate awareness, revenue, and value. Empowering leader who excels at building, inspiring, and mobilizing teams to work together toward a common objective. Brings an innovative mindset, infectious enthusiasm, and focus on win-win outcomes to every project, meeting, and negotiation table.HIGHLIGHTS- Negotiated and finalized a three-year partnership with CNN, establishing Cisco Webex as the preferred platform for broadcasting remote contributors (Feb 2020). During the pandemic, Webex facilitated over 3,500 connections, resulting in 68,000+ minutes of brand exposure and $146M in media value. A CNN study showed the campaign increased brand favorability by 16 points & agreement with "Cisco is the Bridge to Possible" by 27 points, driving upper-funnel sales outcomes.- Built a partnership with Pharrell Williams's micro-school, YELLOWHAB, making Cisco the exclusive technology provider for connectivity, collaboration, and security solutions. Developed educational campaigns, including a joint video announcement and a live keynote with Pharrell Williams and Cisco CEO Chuck Robbins. Achieved 480 press pick-ups and 223.6M media impressions.- Steered Cisco’s first entry into esports by negotiating a three-year, multimillion-dollar deal to be the official networking technology partner for League of Legends Esports (Riot Games). Riot’s STEM-heavy audience was an ideal match for Cisco’s value proposition. Drove 5.25% YoY lift in brand awareness from 2020 to 2022.