Mindy Warner Email & Phone Number

San Francisco Bay Area

- Led Cisco’s brand awareness efforts through entertainment sponsorships as the lead owner of multimillion-dollar partnerships with Live Nation, Riot Games, CNN, Hello Sunshine, and Global Citizen as well as relationships with Showtime, ABC, Disney, NBC, Paramount, Marvel, Netflix, Jerry Bruckheimer Films, and Michael Bay Films.- Increased engagement, brand preference, and pipeline in the education sector by creating a bespoke program with Chris Martin from Coldplay, in partnership with Live Nation and Cisco Education Industry Marketing Team. Using Cisco Webex, Chris Martin connected with K-12 schools in the US, UK, Canada, and Australia, engaging students and teachers. This initiative led to significant increases across Cisco marketing channels: a 431% increase in visitors on Cisco.com, a 422% rise in engagement from Cisco contacts, and a 1030% year-over-year growth in Click to Chat on Cisco.com.- Managed Global Citizen Marketing Partnership for five years, highlighting Cisco’s commitment to powering an inclusive future for all. Differentiated Cisco through custom content, storytelling, branding, and thought leadership. Hosted key customers and partners at the annual Global Citizen Festival, facilitating thought leadership sessions on social impact issues with leaders from government, private, and non-profit sectors.- Managed a $8M budget, two outside marketing agencies (including oversight of scope of work, budget, and staffing), two FTE direct reports, and one intern. To date, mentored seven early-in-career employees.

San Francisco Bay Area

- Crafted a first-of-its-kind technology partnership with Jimmy Kimmel Live! that made Cisco the exclusive provider of the video solution for the “Wall of America” segment for seven years. Negotiated a fee below market value and averaged 40 branded integrations per year, resulting in ~$15M in advertising value.- Successfully negotiated with 20th Century Studios to feature Cisco Webex solutions and devices in The Martian (Academy Award-winning film with Matt Damon) and launched an integrated marketing plan around the film to garner awareness for the Cisco brand, representing ~$11M in global media value.Successfully secured product placement on House of Lies (Showtime TV show with Don Cheadle and Kristen Bell) to feature Cisco security solutions as part of a storyline. Negotiated rights to use this content in Cisco’s marketing activities.- Developed three-year partnership with The Ellen DeGeneres Show to use Webex to power Ellen’s “Video Wall” for zero sponsorship fee in exchange for branding, video story, and social promotion. This partnership averaged six-branded Integrations per year for approx. 34 minutes of screen time and a media value of $2M+ per year.

San Francisco Bay Area

- Created, developed, owned strategy and vision for the TV/film product placement program for nine years, including management of two external agencies, placing Cisco Webex Video devices & Cisco phones as props on TV/Film sets for 24:1 average ROI, garnering $80M+ in media value and averaged more than 350 minutes of brand exposure per year.- Partnered with CNN’s “City of Tomorrow” digital video series to feature Cisco’s “connected city” case studies, which demonstrated how Internet-of-Things (IoT) technologies are transforming cities. The deal included a Cisco-branded CNN.com webpage and mobile hub and custom content messaging that aired adjacent with the TV special.- Launched media partnership with WIRED Magazine, a fully integrated program that brings to life Cisco’s leadership role in emerging IoT technology. Provided feedback on all deal elements, which included a digital magazine, website, business conference sponsorship, media, advertising, social media, and associated public relations content.

San Francisco Bay Area

Managed two multimillion-dollar sports marketing sponsorships with the NBA and NHL:- Managed NBA media partnership with TNT which provided Cisco global reach through media campaigns, technology integrations, marketing activations at marquee events, & custom content on TNT & NBA.com.- Created custom activations at NHL and NBA marquee events that featured Cisco technology. This included an industry first: used Cisco video technology in the Turner NBA broadcast post-game interviews.- Negotiated and managed bespoke technology partnership with Magic Johnson Enterprises to provide technology solutions for his small business in exchange for the marketing rights and video story.- Managed CNN media partnership for the 2012 Democratic and Republican National Conventions to amplify awareness for the Cisco brand by leveraging Cisco Webex for a series of virtual Webex roundtables, moderated by Wolf Blitzer, hosted, and promoted on CNN.com. Cisco was also the technology partner of both conventions and supplied, installed, and maintained the secure network that supported both conventions.- Negotiated and managed media partnership with Wired magazine to curate a first-of-its-kind custom digital magazine on IoT and interactive Cisco ads in just 48 hours. The magazine was downloaded more than any other Wired digital single issue available, and readers spent an average of 39 seconds with Cisco interactive ads (2.5X time spent on other premium ads, 5.5X time spent on static ads) in the tablet edition.

San Francisco Bay Area

- Leveraged Cisco’s existing technology partnership with the Nobel Foundation to create a bespoke, invite-only, two-day event (Cisco Public Sector Summit) hosted at the same time as the annual Nobel Prize award ceremony events in Stockholm and Oslo. - Owned, designed, and executed all Nobel Week events for six years, including oversight of registration, websites, legal compliance, schedules, speaker recruitment, and end-to-end execution. Partnered with City of Stockholm to increase impact.

San Francisco Bay Area