Mindy E. Bailey Email & Phone Number

Chicago, IL, US

Bad Homburg, Hessen, DE

• Held a pivotal role in ensuring successful launch and growth of Fresenius Kabi’s US Immunology Biosimilars. Made sure biosimilars were properly positioned and developed, driving both short and long-term goals financial.
• Directed and managed 7+ cross functional teams, developing and executing strategic messaging campaigns across multiple digital and print channels.
• Led and managed all patient support initiatives, various HCP support initiatives, congress and KOL planning, leading to growth in brand awareness in key markets.
• Managed product specific budgets, aligning overall strategic goals of product nd preventing overspending on marketing initiatives.

Abbott Park, Illinois, US

• Supported brand strategy, portfolio development, launches, KOL coordination, and global congresses for PediaSure Abbott Nutrition, Global. Supervised PediaSure franchise innovations by establishing and maintaining.
• Collaborated with cross-functional teams of Nutrition Science, Medical, R&D, and regions for creation of long- term innovation pipeline, ensuring innovation pipeline was well-rounded, addressing both scientific and.
• Managed Pediatric Nutrition internal and external agencies, producing support materials needed for international congresses and innovations.
• Conducted pre- and post-event surveys to help analyze effectiveness of health care professionals (HCP’s) events, driving continuous improvement for future engagements.

Lake Forest, IL, US

• Due to the COVID-19 this position was eliminated.Planned, executed, and managed strategic marketing and communications to support events and executive management over 4 business units. Collaborated successfully with.
• Directed third party vendor on registration process and micro sites, improving outcomes in areas like user experience, integration, compliance, and efficiency, while minimizing risks related to miscommunication and.
• Negotiated contracts and managed relationships with outside vendors, giving favorable pricing, payment terms, and discounts to help company control costs.
• Managed program finances from initiation to final bill reconciliation, approval, and payment, ensuring invoices were reconciled and paid promptly to keep stakeholders informed about program's financial status.

• Executed and managed new product launches including coordinating release date schedules, labeling, samples, photography, sell sheets, and advertising. Partnered with cross-functional teams and collaborated with product.
• Managed 65+ conventions across 5 divisions with budgets exceeding $1Mby establishing key business relationships with vendors, hotels, event management agencies, and production service companies.
• Supervised Marketing Associate and Website Coordinator on all integrated marketing projects, ensuring marketing efforts were consistent across all platforms and were progressing smoothly.

Bannockburn, Illinois, US

• Steered Sharps and Regulated Medical Waste services and marketing project to support revenue generation. Created marketing materials including Sharps Full- and Self-Service Decks. Regulated Medical Waste Proposal.
• Introduced special promotional items and events in-store including Infection Prevention Week, holiday gifts, trade show giveaways, and site inventory discounts, increasing brand awareness.

Deerfield, IL, US

• Planned, executed and ensured closure of integrated marketing programs/activities that support retail marketing objectives, driving demand for Walgreens offerings through unique and competitive retail.
• Ensured the attainment of business and marketing objectives, sales goals, customer goals and vendor agreements collaborate with marketing briefs.
• Worked collaboratively to develop marketing project schedules and status reports; develop cost estimates and tracked actual expenses.
• Performed audits of existing project material to ensure consistency of messaging, adherence to brand guidelines, compliance and product/service accuracy.
• Managed entire lifecycles of over 20 Answer brochures, ranging from 25-75 pages, in budgets up to 1M.
• Provided the creative staff and agencies a clear project direction on target audience, customer insights, marketing objectives and value proposition. Results: Improved and exceeded deadline process by 100%.