Mindy Born Email & Phone Number

• Managed SEO strategy initiatives which boosted organic traffic by 32% compared to previous year, increased ranking keyword phrases by 124% in six months, and improved Google search results rank from 12 to four for.
• Researched ranking content and made on-page SEO improvements that increased organic pageviews by 75% after six months
• Conducted keyword research and provided suggestions for content strategy
• Collaborated with paid search agency to provide data analysis on SEM activities
• Audited existing content and analytics to determine trends and gaps

Appleton, WI

• Led the visual direction of firm’s marketing collateral and websites; created and implemented new logo, brand styles, and standards
• Analyzed data from Google Analytics and Moz; conducted keyword research and executed SEO best practices; organic website traffic increased by 168% and article views increased by 80% (2018 vs. 2017)
• Simultaneously led initiatives to implement new intranet platform, redesign the Schenck brand, and transition external website from Ektron to new content management system
• Managed email newsletters and external websites for primary and subsidiary brand
• Worked with leadership team on firm-wide strategy and communication
• Managed web development agency relationship

• Designed cabinetry for kitchens and bathrooms and custom furniture pieces
• Created detailed blueprints and drawings for carpenters to construct cabinets and furniture
• Developed pricing and wrote quotes

• Designed marketing collateral including brochures, direct mail, sell sheets, presentations, inserts, and web graphics for national marketing campaigns
• Assisted in developing marketing strategies; coordinated execution to ensure timely delivery
• Managed marketing collateral ecommerce site; organized 3,000+ documents, trained new users, integrated new product lines, and improved processes, increasing order volume by 300% in two-year period
• Collaborated with training department to create leadership and associate development programs and broker ambassador programsContinuing education: HOW Design Live (2004-2009)

• Designed and maintained product brochures and summary documents; simplified product summaries, reducing volume by 50 percent
• Created internal training materials and presentations
• Managed advertising placement and budget of $80,000