Mindy Chen Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Develop and execute comprehensive marketing strategies for artists including Kenya Grace, Sam Gellaitry, and Ahadadream, aligning creative direction and audience engagement tactics with artist objectives and industry.
• Analyze data from multiple sources to drive decision-making, combining insights with expertise in live/club culture and digital marketing trends to develop innovative campaigns that achieve up to a 20% increase in.
• Manage diverse projects simultaneously, demonstrating exceptional time management skills and adaptability in a fast-paced environment.
• Spearhead communication eff orts with internal teams, external partners, and artists, ensuring seamless coordination and alignment with campaign strategies and deadlines.
• Cultivate strong relationships with artists, managers, and industry stakeholders, facilitating strategic partnerships and opportunities for artist development.

Los Angeles, California, United States

• Curate and develop content plans across 6+ platforms for artist and festival clients including Republic Records, Republic Records Action Committee, Coachella, Zedd, and more, increasing reach by over 190% in 2 months.
• Spearhead artist short form content for Coachella and align all stakeholder priorities between artist, creator, and festival, maximizing awareness and driving future ticket sales.
• Project manage cross-functionally across 5+ teams, communicating and maintaining timelines from production and design to logistics and fan experience for digital content and experiential pipelines.
• Research creators and influencers and conduct influencer outreach to develop festival content, driving ticket sales and increasing social following by over 12k.
• Develop creative briefs for marketing and social content for the creative team.

Los Angeles Metropolitan Area

Los Angeles

• Analyzed >250 release agreements for terms and rights details.
• Liaised with ~300 artists regarding royalty statements and accounting.
• Interfaced with high profile artists while managing Skrillex's studio, keeping the space tidy and artists happy during one of the busiest recording periods in years.
• Oversaw DSP credits management by reaching out to distribution partner for amendments.
• Brainstormed marketing campaigns and helped coordinate rollout schedules for releases.
• Compiled wrap up report post-releases with DSP statistics, playlisting, and club/dj radio play coverage.

Los Angeles

• Created hype sheets and slide decks for 20+ priority artists with international highlights, single/album certifications, socials, and marketing timelines.
• Coordinated the electronic delivery of watermarked music to approved outlets and DSPs.
• Researched Spotify's international playlists by genre to help track playlisting by creating a live spreadsheet of the data that was updated on a weekly basis.

Greater Los Angeles Area

• Collected and organized media assets from confirmed 60+ artists and 120+ unique non-music programming for 6+ stages.
• Vetted photographers and videographers who apply to cover Lightning in a Bottle, including performing audits of posts for all 3 official Instagram accounts.
• Updated artist calendar with confirmed shows on platforms including Facebook, Resident Advisor and Songkick.
• Brainstormed artist newsletter ideas, covering upcoming shows, giveaways, tour updates, etc.
• Researched and proposed potential vendors/creators.

Greater Los Angeles Area

• Authored press releases for 10+ events and Insomniac Records artists.
• Managed press and media credentialing for 5+ festivals and shows, reviewing proposed pre- and post-event coverage.
• Compiled notable and relevant press in weekly company emails.
• Created editorial content for Insomniac’s website and social media.
• Pitched music publications to secure coverage for upcoming festivals.

Greater Los Angeles Area

• Logged statistics for 6+ artists across a variety of social media/music platforms weekly.
• Coordinated artist travel, music videos, promotional media, and events.
• Assisted in the uploading of more than 30 music videos to YouTube within two days, resulting in a 30% increase in view count.

Los Angeles

• Authored and edited 5+ press releases weekly for full roster, including evaluating artist information and streaming statistics.
• Pitched prominent music and fashion publications to secure placement for new releases.
• Created "blurbs" to effectively describe and promote releases, highlighting tracks and significant artist info.

California

• Storyboarded and created official website.
• Built company’s social media presence by growing followings to a combined total of 4,000.
• Aggregated news from cannabis-related media outlets and present key events and information to customers.
• Authored press releases regarding updates in company progress.

Los Angeles

• Designed an artist one sheet, press releases, email pitches, and created an EPK.
• Pitched to 50+ music blogs and secured premiere for single.
• Secured sync placement.

Los Angeles

• Created an online presence for the artist by designing a digital kit, including one sheet and EPK.
• Pitched to 40+ music blogs, securing placement in 24 outlets.
• Booked 7 shows in LA and the Bay Area, including a sold-out show at The Peppermint Club.

Greater Los Angeles Area

• Helped develop marketing concepts and campaigns for artist releases and announcements.
• Planned 5+ artists’ social media schedules, writing and scheduling 8-12 posts per artist per week for their Instagram, Facebook, and Twitter accounts, including researching analytics.
• Managed office and phones, maintaining ambiance and keeping calls tracked in an orderly manner.

Los Angeles

• Develop Alpha Delta Pi's brand awareness and online reputation.
• Manage and create content for ADPi's social media accounts, with a combined total of 7,789 followers.

Greater Los Angeles Area

• Provided a means of artistic expression and collaboration for aspiring student DJs and producers.
• Spearheaded the planning and organization of 3 events for both current and perspective club members.
• Grew membership by 30 and attendance by 200 through club events and networking.

Lugano, Switzerland

• Created a check-in/check-out system for $15,000's worth of costumes and props, reorganizing and coordinating items for elementary, middle, and high school performances and events.
• Planned and led 3 specialized classes in Electronic Music Programming to an international student body.
• Assistant-directed the elementary school musical.
• Coordinated the Summer Visual Arts Exhibition, curating and setting up art from elementary, middle, and high school.
• Tutored violin, significantly improving student’s technique and musical expression resulting in first competition win.

Beijing City, China

• Served as the only high school intern in a training group of Ivy League college juniors.
• Responsible for session notes during meetings with Chinese and foreign government officials.
• Drafted letters to representatives of the UN Environment Programme and the UN Development Programme.
• Translated correspondence and articles from Chinese to English.

Bachelor Of Arts - Ba, International Relations - Global Business Major, Music Industry Minor

Activities and Societies: Alpha Delta Pi, Alpha Lambda Delta National Honor SocietyDean's List for all 8 semesters

Education record

Activities and Societies: The Magnificent 7th, Yearbook Club, Spring MusicalProctor and Co-President/Co-Founder of the school's first a.

Education record

Activities and Societies: Choir, The Whimawehs, French tutor• Dean’s List for Fall 2011, Winter 2011, Fall 2012, and Winter 2012 • Paris.