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Creative marketing professional with extensive online/offline, client/agency experience. Proven track record of delivering impactful marketing programs and going above and beyond for customers.Specialties: Team Player • Strategic • Oral/Written Communications • Mobile Technology • Relationships • Collaborator • Planning • Integrated Marketing Campaigns • Brand Building • Market Segmentation • Detail-Oriented • Proactive • Budget Management • Results Driven • Organized • Tenacious • Good Listener • Skilled Presenter • Agency Management • Cross Functional • Adaptable • Multitasker • Self-Starter
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Social And Mobile Marketing ManagerIntuitPlano, Tx, Us
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Social & Mobile Marketing ManagerIntuit Aug 2012 - Present
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Content Marketing Manager - TaxIntuit Nov 2011 - Oct 2012
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Online & Retail Marketing ManagerNokia Feb 2010 - Nov 2011Espoo, Southern Finland, FiOverview:Concept, sell-in and execute direct-to-consumer marketing programs that define the Nokia brand and drive sales with Nokia’s unlocked customers. Manage agencies in order to deliver assets (both digital and print) to support sales of Nokia products.Key accomplishments:• Developed the North American strategy and process for a reactive engagement program that extended the product lifecycle for Nokia smartphones. • Negotiated agreements with two key customers that allowed Nokia to engage consumers on their sites. The program had a reach of over 95 million and helped to shape Nokia’s overall global strategy.• Directed the Nokia N8 lifecycle program that leveraged Disney’s Tron and contributed to N8 sales at 158% above plan for the half. The program involved a $2M media buy with homepage takeovers, experiential activities, creation of an Xbox branded environment, bus shelter posters, billboards, and more. Leveraged these activities with one of Nokia’s key partners to drive their purchase of an incremental 2k of product.• Drove development and execution of plans and strategies for improving Nokia’s presence on Amazon.com and Dell.com. • Conceptualized and implemented product "toolkits" that served as a "one-stop-shop" for Nokia customers for images, key selling points, and more. The toolkits created consistency with Nokia's online customers and improved efficiencies on the Nokia team.• Developed a Word of Mouth program between Nokia and Newegg that increased conversations by 213% and had a 99% positive sentiment.• Led Nokia’s 2H2010 flagship product marketing launch across owned, earned and bought assets. Received a record number of preorders.• Leveraged the Nokia online fan base to create a product review video for a high-end Nokia device that featured three influential industry bloggers. • Managed agency and customer resources to secure retail end caps at Walmart focused on Nokia products and services available through Tracfone. -
Cdma Channel Marketing ManagerNokia Jun 2007 - Feb 2010Espoo, Southern Finland, FiOverview:Developed strategic marketing programs and lifecycle plans at a favorable ROI; created assets including POS materials, launch kits, launch deliverables and premiums; interfaced with customers to negotiate spend at national and regional levels; launched products for a variety of target segments, from business executives to tweens; and evaluated programs to determine effectiveness.Key accomplishments:• Initiated and developed a RASCI to define roles and responsibilities, identify gaps, and increase efficiencies for the Nokia marketing team on the Verizon account.• Developed a Verizon Valentine's Day promotion to drive sell-through using existing display stands from a previous project in order to save funds. Delivered on time and on budget.• Listened to and collaborated with Verizon to develop retail launch kits for two key devices. Kits met Verizon's exacting standards and timelines, and even exceeded expectations.• Delivered a successful national promotion (despite product delays) to MetroPCS complete with POS, a sales incentive, and online components that helped generate additional POs for the newest Nokia product in the MetroPCS portfolio.• Devised the channel "playbook" template and strategy: each customer account team was required to fill out the template in order to increase shared knowledge and improve strategic thinking.• Secured the Back To School instore promotional slot at Cricket, the first time that Nokia had been on promotion with this customer in four years; achieved ROI of 1:3.2.• Aligned Nokia's segmentation model with Cricket's in order to eliminate confusion and create better dialogue.
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Cingular/At&T Channel Marketing MangagerNokia Oct 2005 - May 2007Espoo, Southern Finland, FiOverview:Partnered with the alternative channels at Cingular (eCom, DMDR and AT&T/BellSouth) to drive demand for Nokia products with co-marketing programs and sales incentives. Worked directly with Cingular and groups internally to facilitate product launches (packaging, dummy phones, sales collateral, etc).Key accomplishments:• Developed Nokia E62 launch kits to successfully launch this business device with Cingular.• Balanced a budget of over $11M for the Cingular account with an 88% accuracy rating.• Listened closely to our Cingular contact to develop a sales incentive that they were excited to promote; increased sales 127% in the first month alone.collateral, etc) • Supported the Nokia business team in successfully launching smartphone devices• Managed annual budgets up to $13 million
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Contractor In Latin America And CdmaNokia Mar 2005 - Oct 2005Espoo, Southern Finland, FiOverview:Shaped global launch activities. Researched competitor information, analyzed and gathered data, and created/maintained presentations and decks.Key accomplishments:• Created Flash demos, developed marketing materials, and ensured integrity of launch executions, all across multiple global markets. • Coordinated global product photography and lifestyles, including a $740,000 lifestyle shoot for four products that aligned with Nokia’s new branding guidelines.
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Account Executive, Copywriter And ProofreaderSullivanperkins Jun 1999 - Mar 2005Dallas, Tx, UsOverview:Began as a copywriter and was promoted to lead the Nokia team, one of the largest accounts in the shop.Key accomplishments:• Supervised SP team members and provided outstanding customer service as the main interface with client.• Assigned workflow in the shop, estimated jobs and kept them within budget, solved problems on a daily basis, analyzed and organized large amounts of information, and multitasked to meet deadlines. • Projects included development of launch materials for high profile devices, creation of materials for Nokia’s branded retail stores, and creative packaging for mobile accessories.
Mindy King Skills
Mindy King Education Details
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Pittsburg State UniversityEnglish -
Mcmurry UniversityEnglish And Spanish
Frequently Asked Questions about Mindy King
What company does Mindy King work for?
Mindy King works for Intuit
What is Mindy King's role at the current company?
Mindy King's current role is Social and Mobile Marketing Manager.
What is Mindy King's email address?
Mindy King's email address is mi****@****zon.net
What is Mindy King's direct phone number?
Mindy King's direct phone number is +121438*****
What schools did Mindy King attend?
Mindy King attended Pittsburg State University, Mcmurry University.
What skills is Mindy King known for?
Mindy King has skills like Social Media Marketing, Customer Experience, Brand Awareness, Online Marketing, Marketing Strategy, Email Marketing, Retail Packaging, Selling Ideas, Strategic Analysis, Communication Written, Creative Problem Solving, Creative Development.
Who are Mindy King's colleagues?
Mindy King's colleagues are Azad Emritte, Grace Wu, Satyem Singh, Sam Beth, Geoffrey Canady, Sadi9i Fadwa, Ben Coleman.
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