Mindy Snider Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Atlanta, Georgia

• Assist in the development and execution of long range marketing strategies for the UPtv brands.
• Manage off channel media strategy and trafficking including print, digital, tv and radio.
• Develop marketing strategies and creative briefs, identify and manage strategic partnerships.
• Partner cross-functionally with programming, social, PR, operations, and affiliate sales to implement 360 campaigns.
• Manage agencies and serve as primary point person for development of key art for UP original and acquired series/ movies.

Greater Atlanta Area

• Responsible for protecting carriage of 30M subscribers, ensuring continued carriage and rolling out new products. Implemented marketing, ad sales and network branding. Leveraged content and technology expertise to gain.
• Served as brand expert consulting and activating initiatives that align with individual network positioning.
• Ensured contract compliance with partners, executing actionable requirements under agreements.
• Executed affiliate meetings and presentations across all levels of programming, marketing and ad sales
• Implemented multi-platform digital, experiential, social and traditional marketing plans for network priorities that aligned with customers’ business goals and drove tune-in to Turner Networks.

Greater Atlanta Area

• Directed regional team responsible for distribution and ad sales revenue. Implemented affiliate marketing and network branding opportunities to customers and cultivated relationships for recurring and new content.
• Developed and Implemented integrated marketing campaigns across multi-platforms.
• Managed and allocated team marketing budget and ensured maximum return on investment.
• Generated additional unpaid media, tracked and measured all advertising/media campaigns.
• Trained, mentored and developed team.
• Negotiated new and renewal contracts for services with new and existing partners, liaising with Legal to ensure contract language and content included correct terms and requirements.

Greater Atlanta Area

• Managed the distribution and contracts/renewals for Turner Broadcasting, including Turner South, Turner’s regional network in a 6 state footprint.
• Handled MLB, NHL and NBA blackouts, contracts and renewals.

Greater Atlanta Area

• Developed and implemented marketing and sales promotions to increase distribution and retention of A&E, The History Channel, Biography Channel and History International.
• Executed affiliate ad sales trainings for Southeast Region.
• Pitched network benefits of launching ad insertion on The History Channel.

Atlanta, GA

• Customized presentations for regional sales team.
• Managed budgets for Southeast region, including forecasting, tracking and reconciliation.
• Planned and executed client events.
• Managed all promotional collateral for region.
• Trained affiliates on position of A&E and The History Channel.

Greater Atlanta Area

Managed immediate delivery showroom tracking inventory and placing orders for various boutique clients nationwide.

Greater Boston Area

• Worked with corporate to conceptualize and design marketing strategies and promotional materials to retain current clients and acquire prospective contracts.
• Handled market research related to competition, target markets, and property marketability.

Bachelor'S Degree, Textiles, Merchandising & Design - Minor: Marketing

Semester Study Abroad Program, Merchandising And Advertising