Assist in the development and execution of long range marketing strategies for the UPtv brands. • Manage off channel media strategy and trafficking including print, digital, tv and radio.• Develop marketing strategies and creative briefs, identify and manage strategic partnerships.• Partner cross-functionally with programming, social, PR, operations, and affiliate sales to implement 360 campaigns.• Manage agencies and serve as primary point person for development of key art for UP original and acquired series/ movies.

Responsible for protecting carriage of 30M subscribers, ensuring continued carriage and rolling out new products. Implemented marketing, ad sales and network branding. Leveraged content and technology expertise to gain new avenues of distribution on multiple platforms. Built and nurtured key relationships and collaborated at all internal and external levels to maximize promotional opportunities and deploy effective, cost efficient affiliate campaigns. Forecasted and reported revenues; managed viewership ratings. Maintained extensive contract knowledge and negotiation skills.• Served as brand expert consulting and activating initiatives that align with individual network positioning.• Ensured contract compliance with partners, executing actionable requirements under agreements.• Executed affiliate meetings and presentations across all levels of programming, marketing and ad sales• Implemented multi-platform digital, experiential, social and traditional marketing plans for network priorities that aligned with customers’ business goals and drove tune-in to Turner Networks.

Directed regional team responsible for distribution and ad sales revenue. Implemented affiliate marketing and network branding opportunities to customers and cultivated relationships for recurring and new content launches. Managed planning, forecasting and reporting of promotional and licensing revenues. • Developed and Implemented integrated marketing campaigns across multi-platforms.• Managed and allocated team marketing budget and ensured maximum return on investment.• Generated additional unpaid media, tracked and measured all advertising/media campaigns.• Trained, mentored and developed team.• Negotiated new and renewal contracts for services with new and existing partners, liaising with Legal to ensure contract language and content included correct terms and requirements.

• Managed the distribution and contracts/renewals for Turner Broadcasting, including Turner South, Turner’s regional network in a 6 state footprint. • Handled MLB, NHL and NBA blackouts, contracts and renewals.

• Developed and implemented marketing and sales promotions to increase distribution and retention of A&E, The History Channel, Biography Channel and History International.• Executed affiliate ad sales trainings for Southeast Region.• Pitched network benefits of launching ad insertion on The History Channel.

• Customized presentations for regional sales team.• Managed budgets for Southeast region, including forecasting, tracking and reconciliation.• Planned and executed client events.• Managed all promotional collateral for region.• Trained affiliates on position of A&E and The History Channel.

Managed immediate delivery showroom tracking inventory and placing orders for various boutique clients nationwide.

• Worked with corporate to conceptualize and design marketing strategies and promotional materials to retain current clients and acquire prospective contracts. • Handled market research related to competition, target markets, and property marketability.