As principal of Mindy Media, my mission is to amplify environmental and social justice through intentional, memorable communications. I'm a curious and passionate strategic partner to nonprofits, corporate ESG teams, and cause-based small businesses. Together we plan and operationalize a communication strategy that enables the organization to reach the next milestone of their vision.

In this role I assumed agency leadership responsibilities while continuing to directly supervise our brand, marketing, UX, and content strategists, and to collaboratively engage with hundreds of client stakeholders. MEMORABLE ACCOMPLISHMENTS include:• successfully leading agency RFP responses, resulting in $6M+ of agency revenue• leading the rebranding of two global Fortune 500s, as well as multiple startups and foundations• advising dozens of manufacturing, healthcare, and retail businesses through planning and operationalizing digital transformation, including customer experience and how to prepare for AI• guiding marketing and HR teams to authentic Employee Value Propositions• training corporate comms teams on digital community building and ESG (Environmental, Social, Governance) storytelling • ghostwriting presentations for c-suite leaders•developing the agency's core values, brand strategy, and content marketing strategy• as the agency's thought leader, producing 100s of emails and articles• directing PR for the agency's acquisition of another firm in April 2024 More importantly, projects I've led have made a REAL DIFFERENCE FOR PEOPLE AND PLANET, with OUTCOMES such as:• funding bird research and conservation• securing classrooms against active shooters• alerting consumers to potentially deadly counterfeit alcohol• ensuring patient safety protocols in hospitals• getting underemployed people into job training programs• enabling community groups to apply for grants• guiding corporations in aligning to their employees’ valuesMost of all, I'm humbled by and grateful for COLLABORATIVE RELATIONSHIPS WITH CLIENTS AND COLLEAGUES, who've said:• "One of the most valued collaborators in the agency"• "A matrix thinker"• "She sets the foundation for success"• "An active voice"• "Keeps us both focused on our mission and open to new possibilities"• "Enthusiastic about sharing knowledge"• "Mentor, counselor, friend"

My title changed as my department expanded to include not just content strategy, but also broader research and planning in collaboration with our client partners. I led my team in designing quantitative and qualitative research studies that gathered critical input from c-suite leaders, investors, employees, and a broad range of customer audiences in healthcare, manufacturing, banking, retail, startups and nonprofits. Our recommendations, based on the insights we identified from the research, informed many aspects of our clients' business, including: brand strategy, messaging development, employee engagement and other community building, tech stack selection, site design and content, advertising placement and spend, SEO implementation, and more. I personally delivered many of these recommendations in board rooms across the country, engaging stakeholders at all levels to generate excitement around the joint visions we created together. My responsibilities also included the change management, process development, and implementation of the team's expanded remit, as well as planning and budgeting for professional development.

In addition to being the lead for key clients, I took on supervision of Hanson's team of specialists in content strategy, social strategy, and paid media strategy. Our successful cross-team collaboration with the video and visual design departments produced compelling brand storytelling and content marketing initiatives across digital platforms for dozens of clients. I also continued to drive the agency's brand and marketing strategy, and sought out an outside expert to collaboratively lead media training for our leadership team.

As content marketing became a pillar of digital strategy, I led the growing content strategy team at Hanson in developing cross-platform content marketing initiatives on behalf of small businesses, nonprofits, and Fortune 500 companies. My goal: to help clients connect to their audiences in ways that are organic, authentic, and meaningful.

Hired as the agency's first technical copywriter, I immediately transformed the role into a new content marketing discipline at Hanson. A proactive collaborator, I worked closely with the creative and production teams to develop processes for content inventories and audits, audience research, and copy writing for websites, mobile apps, kiosks, promotional campaigns, videos, and social media. I sought out training from nascent leaders in the space and brought it back to the agency to align our offerings to shifts in digital media, and began offering training to our marketing clients. In this role, I also initiated the agency's first blog, email newsletter, and other marketing and PR efforts.

As a freelancer, I partnered with startups, nonprofits, and individuals as a collaborative strategic thinker. Highlights include:• Co-authored a 5-volume series of books for young adults, with over 50,000 copies sold (print and Kindle editions)•As Director of Program Development for a church, grew community engagement, volunteerism, educational program development, and internal and external communications• As Managing Editor, launched a print magazine startup• Developed brand strategies for two nonprofit startups• Wrote website content, fundraising materials, press releases, and emails, and provided social media direction• Edited theses, dissertations, journal articles, and book manuscripts for a variety of academics

I led the marketing and communications efforts for all five campuses of this nonprofit international graduate school, including:• Stewarded the institution's brand in its various international iterations• Strategized and executed all fundraising campaigns, recruitment advertising, publication management (both digital and print), alumni resources, and public relations• Chaired the Public Relations Committee, consisting of faculty and administration, to plan and pitch media coverage across all campuses and departments• Chaired the Enrollment Yield Committee, consisting of faculty and administration, to recommend improvements in enrollment process • Led the development of the institution's first modern website: researched desired features, tested new technology, collaborated with developer on strategy and design, wrote content, and managed the CMS upon implementation • Managed and edited the primary alumni/donor publication: managed budget, planned issues, wrote features, directed photo shoots, hired designers and printing firm, supervised distribution• Created, implemented, and executed a new monthly subscription donation model through the development of thought leadership content, doubling the number of subscribers in year two• Co-wrote and produced a 36-page, full-color viewbook of school’s heritage for the annual fundraising campaign• Initiated and produced the first alumni directory in 12 years at no cost to the institution• Built consensus for and then curated an historical exhibit for the institution's 75th anniversary celebration• Collaborated with the campus bookstore team to promote the department as a community resource, resulting in the bookstore overcoming a deficit and becoming a secondary revenue stream