Mindy Riesenberg Email & Phone Number

Grand Canyon, Az, Us

■ Spearheaded the development of public relations outreach for Grand Canyon National Park Centennial (2019) leading to media coverage nationally and internationally, increasing public relations output by 90%.■ Developed major corporate partnerships for Centennial with REI, Subaru, Teva, Bank of America, leading to large donations and increased brand awareness.■ Established digital enablement strategy, process, and execution plans in collaboration with organization-wide training and marketing enablement leaders. ■ Increased Instagram followers by 20%, Twitter followers by 15%, average online store orders via Google AdWords up 46%, website click-through rate up 20%.■ Directed a team of digital/social media staff and outside agencies to develop an integrated e-mail marketing campaign focused on supporters below $1,000/year; increased this supporter group by 25%.■ Led the re-brand of Grand Canyon Association to Grand Canyon Conservancy (2018).■ Collaborated with National Park Service staff to drive efforts towards the strategy and execution of marketing, brand reputation, executive communication, advertising, content marketing, and social media and digital engagement for on-site events at the Grand Canyon National Park. ■ Served as the spokesperson for Grand Canyon Conservancy on television, radio, and other media.■ Lead for diversity, equity, and inclusion (DEI) efforts at organization, working with outside DEI agency to develop best practices for DEI internally at GCC and via external communications and hiring practices.■ Displayed superior leadership in training and educating both internal staff to establish goals and set expectations, monitored performance against the plans, and took action to manage risks to ensure individual and company success.

Phoenix, Arizona, Us

• Managed and developed content for The Center for the Future of Arizona website and the The Arizona We Want initiative’s online Exchange blog and website• Managed and developed content for The Arizona We Want initiative’s social media (Facebook, Twitter)• Wrote and researched original stories on people, events, organizations throughout Arizona that fit into 8 categories for The Arizona We Want: Young Talent, Healthcare, Infrastructure, Civic Engagement, Community Involvement, Water and the Environment, Education and Job Creation• Managed writing interns from ASU

Reported and wrote digital, newspaper, and television news stories covering sustainability, borderlands, and politics as part of my work towards a master’s degree in Mass Communication. Stories included:Voter registration drive focuses on studentsMake money by conserving water in Arizona’s Verde ValleyColorado mayor to Arizona: Don’t legalize marijuanaArizona residents ease into voting in Tuesday’s primaryMusic is key to healing for Tucson refugeesChildcare program allows refugee parents to focus on classes‘King of African Music’ living in harmony in NW PhoenixRefugees in Phoenix connect to families, assistance through free computersGuide aids, educates families on ‘what to do if picked up by ICE in ArizonaTexas residents caught between a home and a hard place if wall is builtUndocumented families use art to heal emotional woundsDACA clubs support undocumented studentsDiversity is key to senior living development in Phoenix

SCNM is a school of medicine and health sciences grounded in naturopathic principles. A the Director of Marketing and Communications, I was responsible for building the SCNM brand, enhancing the reputation and increasing the visibility of SCNM while promoting the goals and mission of the college.ACCOMPLISHMENTS:Developed and implemented an internal and external, data driven, strategic marketing, media and communications plan that increased patient revenue and student recruitment, promoted academic and community programs and spread the mission, identity and objectives of the college. Oversaw marketing activities, including consistent branding, direct marketing, advertising, communications, school/medical clinic events, and promotion development. This included a re-brand of SCNM and the opening of the new Community Commons. Planned and coordinated major campus special events from concept to execution, including Discovery Day, an SCNM "open house" for prospective students and patients.Developed and implement an integrated social media strategy that expanded SCNM’s social presence, making it the most visited and followed naturopathic medical school on social media.Created and managed innovative digital, media, and marketing programs, with an emphasis on SEO, which increased web traffic by 75%.Wrote and edited all copy for the school (advertising, PR, website, other collateral), including SCNM Inspire Magazine.Managed public and community relations and acted as spokesperson to the media.

Independent marketing and public relations consultant for clients in technology and the arts.

New York, Ny, Us

• Increased sponsorship by 80% in six months by developing a comprehensive strategy to revamp the Corporate Sponsorship program. • Reported directly to the CEO and influenced decisions made by the Association.• Managed marketing, public relations, web and social media, and development teams.• Advancing revenue development activities of NAPNAP, a nationally recognized nursing association that is dedicated to the health and welfare of children. • Overseeing sponsorships, exhibit and advertising sales, grants, and other revenue-generating activities from corporations specifically in the pharmaceutical and other consumer industries. • Serving as primary liaison to companies in the child health industry and responsible for stewarding those relationships.• Working collaboratively with the Membership and Education departments to advance revenue growth from those programs; provide guidance and strategies to improve return in all areas.• Developing and executing strategies to leverage the chapters and other affiliates.• Overseeing sponsorships (including sustaining members), website, continuing education and conference sales.• Partnering with web and media teams to deliver a full complement of marketing and editorial services/products to industry sponsors.

Phoenix, Az, Us

• Generated 55% of the company’s $5.5 million operating budget through development of new subscriber acquisition/retention campaign and single ticket campaign ($2.8 million in revenue). • Increased single ticket sales by 7% and subscription revenue by 3% in a down economy. • Received a first-time grant of $30,000 for the development of ¡Viva Opera! outreach project to Hispanic audiences. • Team member for $8.5 million capital campaign for new Opera Center. • Developed partnership with Musical Instrument Museum for live opera series. • Led marketing team for TRIO Gala, leading to $300,000 in revenue. • Reported directly to the General Director, influencing all decisions made by the company.• Managed marketing, public relations, development, graphic design, web and social media, and visitor services staff.

Phoenix, Az, Us

• Direct, manage and develop creative marketing and public relations strategies, programs, and initiatives to expand the museum’s audience and maximize revenue. Execute tactical plans to promote the values and mission of the museum and to position the museum as an arts leader, a vibrant destination, and a cultural hub for metropolitan Phoenix.• Developed first partnership between Phoenix Art Museum and Univision Television Channel 33 and Univision Radio, and developed a targeted marketing initiative focused on the Hispanic audience, resulting in a ~25% increase in Hispanic visitors between July 1, 2011 and September 30, 2011. (Also incorporated other Hispanic-targeted media outlets for this initiative. 30% of total Arizona population is Hispanic as of 2010 census.)• Developed creative and diverse marketing plan for Modern Mexican Painting from the Blaisten Collection, resulting in attendance that was 65% higher than projections.• Created Art Night Out, a quarterly cocktail party to reach out to the gay community, with an average of 300 guests per event and resulting in 45 new memberships at upper levels ($500+) after just two events in 2011. • Stewarded social media usage, through Facebook and Twitter, increasing the museum’s Facebook following to 23,000+ and Twitter following to 1,000+ (as of October, 2011), resulting in an average weekly total reach of 76% of our “fans” (of which 57.2% are between the ages of 25-44) and driving attendance to the museum’s programs, events, and exhibitions.• Manage ongoing events such as First Fridays (~2,000 visitors per event, free admission), Walkabout (an annual multi-cultural festival on the last Sunday in January, with ~1,800 visitors, admission with Museum admission), and the annual Devoured culinary festival (two days each March, $70+ ticket) which provides an approximately $15,000 income to the museum.• Prepare and oversee division budget of approximately $650,000 annually.

Baltimore, Maryland, Us

• Spearheaded new identity and branding program to successfully reposition the museum as Baltimore’s premiere free attraction for enjoying art, history, culture, and science that spans the ages from ancient to modern times.• Developed the First Fridays at the Walters series, which has an audience of approximately 450 people per event, leading to a 20% increase in attendance by young professionals and an uptick in overall attendance at other museum programs.• Developed plan to revamp museum website, leading to a 25% increase in unique website visits.• Initiated new social media marketing plan through the use of Twitter and Facebook, resulting in a 15% increase in overall attendance at exhibitions and events in fiscal year 2009.• Key strategist involved with highly successful strategic planning process that grew first-time visitor attendance to 45% of total attendance.• Created a new team integrating all marketing, communications, membership, visitor services, and retail operations, generating an average visitorship of 175,000 in fiscal year 2009 (up 15% from fiscal year 2008).• Produced record high attendance for the special exhibitions Maps: Finding Our Place in the World and Bedazzled through diverse marketing plans and positioning.• Prepared and managed division budget of approximately $1 million annually.

Us

• Developed marketing plans for all exhibitions and events at this world-renowned art museum, leading to a steady increase in attendance by 10% per year from 2002 to 2007 (average yearly attendance ~350,000).• Created and implemented marketing campaign for The Quest for Immortality: Treasures of Ancient Egypt, resulting in third-highest special exhibition attendance in museum history (236,500 visitors in three months).• Developed plan to revamp website, leading to an increase in website visits by 25%.• Generated $500,000 sponsorship with JPMorgan Chase for the special exhibition Stubbs and the Horse.• Pioneered targeted marketing initiatives for specific populations, including Hispanic and African-American communities, leading to a 10% increase in visitation by these groups.• Prepared and developed division budget of approximately $1.5 million annually ($12 million museum budget).• Developed the After Hours at the Kimbell series, leading to a 5% increase in membership sales.

New York, Ny, Us

• Garnered coverage and product placement in 50+ media outlets for launch of Sony CLIE PDA. • Led public relations team at the Consumer Electronics Show in Las Vegas for launch of Sony’s Memory Stick. • Developed media relations, trade show booth, and launch party for Sony DSC-P1 digital camera in Orlando, FL, leading to 50+ reviews in the media.

San Diego, California, Us

Supervised all marketing and public relations activities, including Web site content, ads, collateral materials, annual reports, and media and community outreach. Researched and developed first targeted marketing campaigns for specific populations.

Abilene, Texas, Us

Directed all marketing and public relations initiatives. Heightened profile of museum throughout Texas and the Southwest.

Created business-to-business public relations and advertising campaigns, including: press releases, company newsletters, annual reports, print advertising, and media relations.

Us

• Selected authors for representation by agency. • Developed press kits and managed publicity for authors. • Assisted with the selling and marketing of manuscripts to publishing houses, including the creation of agency agreements, foreign rights, audio rights, and film rights.

San Diego, Ca, Us

• Developed press information and acted as liaison to the media. • Wrote internal newsletters for department.

• Developed press materials for clients in the beauty and fashion industries.• Handled media inquiries regarding agency clients.

Master'S Degree

Fellow, Leadership

B.A., Journalism, Minor In British Literature

Business

Art/Art Studies, General

Education record