Mindy Wasserman Email & Phone Number

New York, Ny, Us

New York, New York

FOUNDED INTEGRATED MARKETING & VIDEO SOLUTIONS CONSULTANCY- Deliver best-in-class strategic 360° marketing for Fortune 500 companies and small business. - Mobilized resource network to create affordable video content to support digital and social initiatives.- Launched video marketing segment of the business to capitalize on growing consumer engagement trends, integrating video across all channels. HAIN CELESTIAL GROUP: - Achieved single & double-digit growth across key accounts during FY14 Soup Season.- Played a key role in expanding Soup & Beverage digital and social footprint as a member of the Brand team.- Appointed brand liaison, overseeing agency/vendor relationships and multi-million dollar marketing budgets focused on expanding the digital and shopper marketing channels.- Established credible footprint in the market, working closely with the Sales team on an account-by-account basis to solidify key accounts, prioritize budget allocation and pull-through programming.KENETMD SKINCARE: - Expanded the company’s digital and social footprint through the development of a targeted content strategy and management of social media channels (Facebook, Twitter and Pinterest). Grew fan base > 1,500%- Played an instrumental role in rebranding initiative (logo, packaging, website refresh and communications) to contemporize and elevate practice to drive office traffic, and product-line profiles to drive e-Commerce.- Drove increased brand awareness and engagement through targeted key influencer/blogger initiatives (office and online).Client Experience: Catch 24, Dixon Golf, Hain Celestial Group, Harvard Club NY, Healthplex Dental, KenetMD Skincare, PNP Staffing, Source Marketing, Synergistic Marketing, UJA, YMCA

Attending networking events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

An award-winning activation agency focused on brand engagement. Acquired by Source Marketing in 2010.- Recruited by CEO and founders (former colleagues at Alcone Marketing Group). Tapped to accelerate growth and drive profitability of key blue chip accounts. Grew firm from 5 to 35 (at peak) employees.- Led T360 to spot on Promo 100 as ‘#5 Creative Agency in US’ & ‘#15 Fasting Growing Agency’- Prospected new business; pitched & won Crayola, Tata Brands & Sandra Lee Semi-Homemade- Stewardship of top 5 revenue clients including Hain Celestial Group & HJ Heinz- Repeatedly delivered a strong record of client growth and retention. Excelled in deepening client trust and credibility, effectively nurturing and building accounts to a longstanding profitable relationship. Client Experience: Crayola, Del Monte, Hain Celestial Group, HJ Heinz, Just Born, Sandra Lee Semi-Homemade, Unilever

An award-winning activation agency servicing media & entertainment industry. Acquired by GEM Group in 2002.- Supervised 18-team promotion division & managed overall agency operations to lead VMM to a spot on Promo’s ‘Top Ten Hottest Agency’ list- Achieved 2001 Promo 100 ranking (#40) with 2-year growth of 124%.- Increased revenue 62% & profitability 12% by integrating growth disciplines & identifyingnew revenue streams through account and marketplace analysis. Secured $2.5MM in new client billingsClient Experience: ACTV, Adlink, A&E, CBS, Chase, Clear Channel, CTAM, Fox Cable, Gravity Games, Lifetime TV, MediaAmerica, NBC Cable, Tech TV, The Weather Channel, TNT