Enhancing the global BMS employee experience by leveraging the power of storytelling and engaging content to reflect the People Services’ value proposition while fostering positive dialog with internal partners.

As the brand and marketing communications lead for the nation's top bar exam preparation product, I crafted end-to-end marketing campaigns that delivered a premium experience to stressed-out law students. I created a comprehensive marketing strategy that not only met the needs of our core audience, but also brought The BARBRI Way brand to life in meaningful and relevant ways. Despite working remotely, I successfully cultivated strong relationships with Sales, Operations, Customer Success, and Learning teams to support their needs.Investing significant time and resources into getting to know our core student audience, I created customer marketing personas to better understand their needs and preferences. I created a communications strategy that went on the journey WITH the students instead of talking at them. I carefully considered every word in every communication to foster loyal relationships with our target audience.Collaborating with branding and video agencies, I helped create premium digital content with prestige and value, which I maximized through various marketing channels. Overall, I am proud to have led the brand and marketing communications efforts for The BARBRI Way, delivering a premium experience that resonated with our core audience and fostered long-lasting relationships.

As a brand manager for the Product team, I leveraged unique positioning, an inviting personality, and quality detail to build consumer demand for a portfolio of health, beauty, and lifestyle products. With my strategic product leadership, I oversaw all branded elements including packaging design, web experiences, digital advertising assets, email campaigns, and product training.Working closely with international marketing and regulatory experts across the US, Europe, Canada, Mexico, Japan, and Australia, I built engaging marketing claims for hundreds of products. This allowed me to directly influence the delivery of quality product marketing, targeted campaigns, and creative collateral for over 100,000 global distributors and their millions of customers.My proven track record of success in product management is a testament to my ability to bring innovative ideas to the table, inspire teams, and drive results. By utilizing a customer-centric approach, I have consistently delivered exceptional marketing campaigns and built lasting relationships with customers and distributors alike.

As a key member of the Bisk video marketing team, I was responsible for developing impactful brand stories that delivered results. With my expertise in video production, I strategically integrated video elements into marketing, brand, and employee culture programs and campaigns for corporate and higher education clients.Leveraging a data-driven methodology, I positioned video stories to support various stages of the customer journey, driving toward marketing and sales objectives. I also established retention efforts where video content enhanced the customer relationship, working collaboratively with integrated teams to oversee the successful roll-out of initiatives.In addition to my creative contributions, I also built and maintained the process for video project intake and management, ensuring that projects were delivered on time and within budget.

As the team lead and marketing management champion for multiple accredited university brands that offer online degrees and certificates via Bisk's technology, my focus was on delivering effective marketing campaigns that drove results and kept our Higher Ed clients happy. I had the privilege of working with esteemed institutions such as the University of Notre Dame, Michigan State University, and the University of San Francisco, overseeing the development and support of digital, social, live event, and print campaigns for their online initiatives.As a key in-house agency liaison between brand teams and creative functions, I took a strategic approach to build out budgets and goals to achieve ROI. I was responsible for facilitating productive communication channels between stakeholders and executing campaigns that were on-brand and aligned with each institution's goals.Overall, my role was to ensure that our clients' marketing needs were met with excellence and that our campaigns were consistently impactful and effective..

As a strategic marketer at a boutique advertising agency and production company, I was responsible for introducing innovative products and services to a wide range of customers. My primary focus was on driving sales through engaging video content that captivated audiences and showcased the unique features and benefits of each product.In my role, I managed brand accounts of all sizes, from small family start-ups to major brands such as Disney Vacation Club. I was involved in every aspect of the marketing process, from communications and media planning to campaign management and brand development.With a keen eye for detail and a deep understanding of consumer behavior, I carefully crafted each message to ensure maximum impact and engagement. Through my efforts, I was able to deliver exceptional results for my clients and help them to grow their businesses and expand their reach.

As one of a three on the Brand Strategy team, I oversaw multiple long-term corporate initiatives that supported the Sprint brand positioning as it transitioned through a merger with Nextel. I helped design messaging principles and roll-out in every capacity of company from corporate communications to in-store display to employee training and advertising. I was the brand advocate for new products and services. Educate, inform and advocate dealers, agencies, employees and partners to ensure consistent brand representation. It was my job to own the entire brand evolution of the acclaimed Nextel Direct Connect service and product line, as well as overseeing strategic naming for handsets, price plans and new services.

In this unique role, I helped build a supporting infrastructure to propel a world-class corporate event team to even greater success. It was my job to formally incorporate corporate strategy into event execution for corporate hospitality, technology and internal events to drive desired results. I integrated best practices, marketing strategy, and brand strategy to align with company goals, driving ROI from large-scale business clients. I worked directly with software developers to design a custom-built Sprint event database and ROI tracking system still in use today (a CRM in its infancy!).

My career at Sprint started with the task to execute memorable events that foster and grow critical business relationships. Key to this role was managing major events that facilitated sales and customer relationships for key business customers as well as major incentive events for employees. Events included Super Bowls, Olympics, Final Fours, business conferences, President Clubs and more. I directly oversaw significant facets of event production like RFPs for locations and vendors, budgeting, contract negotiations, registration, onsite management and customer communications.