As a board-certified and insured Small Animal Massage Therapist (SAMT) licensed by the Washington State Department of Health and an enthusiastic guardian of rescue dogs, I’m here to help get pets back into tippy-tappy shape. In-home services include maintenance massage therapy, rehabilitation massage therapy, and manual lymphatic drainage. Pet Reset Massage Therapy, PLLC serves Pierce County in Washington state. For more, see www.petresetmassage.com

Self-driven sabbatical to learn all the things- Improved writing skills via more deliberate practice, workshops, study, and joining Scribophile community - Created and completed creative writing project (see www.minervathai.com/the-sapid-100)- Learned Inkscape for vector-based graphic design- Learned canine anatomy, physiology, and kinesiology for SAMT certification and licensure- Shadowed canine rehabilitation program director at local veterinary hospital- Relearned elementary piano skills- Increased proficiency in Vietnamese language

- Served as a mentor for AnitaB.Org's 1:1 Partnerships mentoring program- Participated in member workshops and development sessions- Attended annual Grace Hopper conferences in 2019 (in-person) and 2021 (virtual)AnitaB.org provides women and non-binary technologists with year-round opportunities to connect with and inspire one another, develop their professional skills, find mentors, and gain recognition. Our communities, events, and programs offer the resources women need to build rewarding careers in technology.

WorkRamp’s Asian and Pacific Islander (API) employee resource group (ERG) fosters an open and safe community for API employees to:- Connect and share experiences with one another at WorkRamp- Recognize the achievements and challenges of the greater API community- Surface resources and programming that grow us professionally and personally- Organize our collective voice to affect change at the company and more broadly Our members are those whose heritage and backgrounds originate from the continent of Asia and the islands of the Pacific, including Hawaii.

- Drove data-informed strategic decision-making with CEO and leaders from Product, Sales, Marketing, Customer Success, and Finance with customer insights, market research, and cross-functional alignment- Managed first and second co-seller partnerships across sales and technical teams, enabled revenue and marketing teams, and led forecast reviews and long-term partnership strategy with CEO, CRO, and Finance- Initiated and built first analyst relations with both industry-specific and broader enterprise-focused firms- Directed thought leadership strategy and moderate sessions for global virtual conferences and events- Led first add-on product launch end-to-end, driving $3.3M in influenced overall pipeline and supporting 50% win rate of closed direct product pipeline within first 6 months of release, paving the way for strategic company-wide pivot into solutions-based GTM strategy- Developed key frameworks for messaging and positioning, persona playbooks, sales plays, integrated marketing campaigns, and tiered product launches along with templates and documentation for scaling- Rebuilt web strategy for product-based site navigation and built 11 detailed product web pages with 10x increase in value-based, customer-centric content to improve SEO and top of funnel lead generation- Spearheaded publication of WorkRamp’s statement of intent for product and web properties accessibility - Conducted market research and customer interviews within first 60 days and analyzed ROI across urgency, willingness to buy, feasibility, and innovation to influence the next fiscal year’s product roadmapRecognition:- Corporate "WorkRamp Values" award- Was a main stage speaker at Product Marketing Alliance's PMM Summit San Francisco 2022 eventProduct and PMM initiatives coverage: employee LMS, customer LMS, partner LMS, learning content, partnerships, integrations, market research, customer insights, competitive intelligence, revenue enablement

- Co-presented a main stage session at the Product Marketing Summit 2022 in San Francisco titled "We Spy, with Our PMM Eyes, the Secret to Powerful CI"- Presented a main stage session at the Product Marketing Festival 2021 titled "Establishing a Market Sizing Framework: TAM, SAM, and What Else, Ma'am?"- Pursued and landed company recognition for Avalara in 2021 as a PMA “Top Companies to Work in Product Marketing” finalist- Certified through PMA's "Market Research Certified: Masters" program- Certified through PMA's "Product Marketing Certified: Leadership" program- Certified through PMA's "Product Marketing Certified: Core" program

- Acted as interim Director on key budget and org structure decisions due to 6-month VP of PMM vacancy- Created and moderated PMM team L&D workshops on CliftonStrengths and professional development- Hired and managed a revenue-generating team of 4 high-achieving Sr. PMMs who launched 18 products- Researched, analyzed, and developed U.S. TAM with CFO for public earnings calls and analyst briefings- Developed M&A integration strategy and product catalog roadmap of largest post-IPO acquisition- Led collaboration with Sales, Marketing, Product, Business Development, Partner, and CMO to drive new product development and long-term end-to-end GTM strategy for an emerging small business marketRecognition:- Pursued and landed company recognition as Product Marketing Alliance “Top Companies to Work in Product Marketing” finalist- Was a featured speaker at Product Marketing Alliance's global Product Marketing Festival 2021 eventTeam's product and initiatives coverage: Content, Data, and Insights product category; tax research and tax content research; Beverage Alcohol solution; Lodging and Hospitality solution; Retail POS solution; small business market; market sizing and market research

- Served as founding board member of Avalara's first employee resource group for remote employees as lead of communications- Consulted with Executive and People teams on remote working best practices and policy and shepherding the company-wide transition to remote working during the COVID-19 pandemic- Connected employees globally with each other in monthly community lounges to increase employee engagement and retention and facilitated executive roundtables- Planned and executed weeklong programming in honor of National Remote Work Week with focuses on employee visibility, community, physical and mental health, and career development- Collaborated with several ERGs on joint initiatives to foster a workplace culture of progress on diversity, equity, inclusion, and belonging (DEIB)Node is Avalara's employee resource group (ERG) for remote employees. Node's mission is to "Support. Advocate. Demonstrate. Connect. Provide support for our global remote workers while advocating for inclusion within Avalara. We create opportunities to build connection and community for remote employees. We act as leaders demonstrating the value and best practices of remote employees."

- Developed and launched end-to-end GTM for an enterprise product into a new market, working closely with the GM on messaging and positioning, market sizing, technology partner strategy, and enablement- Built and implemented market sizing (TAM, SAM, SOM) framework for product strategy and development- Directed partnership strategy and technology integration development roadmap through analyst relations and market intelligence research of ERP market share and ecommerce platform install base data- Conducted and analyzed developer customer research to pivot product roadmap of developer.avalara.com and increase adoption of communityRecognition: Promoted to people manager in less than one year.Product and PMM initiatives coverage: integrations, ERP market, API, content research, Retail solution, market sizing framework

- Optimized partner referral programs to achieve $10.4M net-new bookings and 50% YoY ROI growth- Developed 25+ unique and strategic slide libraries for Partner Marketing and Sales team enablement- Created partner communications governance and increased unique open rates from 7.74% to 24.18%- Automated Closed Lost campaigns for outbound re-engagement, winning back $406K+ in bookings- Grew partner participation in product education webinars by 221%, positively impacting referral growthRecognition: Marketing “One Avalara / Silo Buster” award

- Launched partner enablement program, achieving 125% partner-referred opportunities quota attainment- Improved and scaled partner referral incentive programs, resulting in $5.8M net-new bookings- Developed new through-partner programs, achieving 159% bookings quota across Partner Marketing orgKey corporate milestone: IPO, June 2018 (NYSE: AVLR)Recognition: Corporate “Impact Player” award and President’s Club winner, Marketing “Big Rock Movers” and “Rainmakers” awards, and three Sales “Got Your Back” awards for Partner Marketing

- Developed go-to-market strategies and revenue-generating programs with 400+ Marketing & Sales Partners (MSPs) (also known as VARs) across U.S. & Canada- Executed demand generation activities (sales promotions, webinars, emails, product updates, training programs, loyalty and incentive programs, etc) with MSPs- Built strategies with Strategic Alliance Managers on mutual partnerships to grow channel relationships and uncover qualified referred leadsRecognition: Corporate "Rookie of the Year" award, promoted in less than a year

Much Ado About Fooding (MAAF) is a culinary content site with original recipes, chef interviews and behind-the-scenes interactions, restaurant reviews, event coverage, and more.

- Managed full company rebranding initiative with strategic content, messaging, & design creation- Produced multi-channel sales enablement tools and training strategy with Product teams- Built product marketing presentations and educational content for prospects and customers- Evaluated new technologies, add-ons, and upgrades to improve corporate performance- Configured and maintained marketing automation software to meet teams' needs- Deployed email campaigns and increased open rates by 65% through visual & textual reframing, A/B testing, segmentation, and drip nurture- Contributed product education articles to corporate blog- Enhanced relationships with ERP user groups through content, forums, and sponsorship- Structured and implemented social media strategy and engagement on Twitter, LinkedIn, YouTube, and G+- Monitored third-party news on the company, products, competitors, and industry