Managing Marketing strategy & Execution for Luxury Vehicle.

HONDA Division Responsibility. ATL & BTL ACTIVITIES. Establishing Marketing strategies to meet organizational objectives. Generation of Leads, Arranging events and promotions for company's brand, Designs, develops, and executes marketing strategies and directs advertising and promotional activities. Managing Internal Communication PR Team for Developing Viral Marketing to increase footfall in showroom, Creating and Designing Event Theme for increasing Showroom Walk-in’s; Tele-in’s. Planning and executing Events for Showroom, Corporate and Field Team Events so that they get maximum Enquiry. Oversee and participate in efforts to provide quality business intelligence and customer communication.• Internal and external research activities• Strategic analysis and planning efforts,• Customer communications and advertising functions. Overall business intelligence services and Specific recommendations on key issues.  Assists in the development of customer care business processes and analyzes customer care development. Responsible for all customer education activities, interacting with customers including involvement in trade shows. Responsible for the proper dissemination of information and promoting dealership programs. Responsible for all the print advertising done for the promotion of the brand.

ATL-Activities. Aid in Planning Media Vehicles to achieve annual target, Analyzing on Day to Day Working of Media Vehicles, Identifying which media is profitable as per ROI, Identifying and Developing Business Orders, Fetching for More Brand Development as per allocated Budget. Strategic Planning, New Product Development and Testing.