• Conducted softener market research and competitor analysis that contributed to the development of a new product strategy• Played a pivotal role in Comfort's offline brand promotion by organizing and executing successful marketing events, leading to a 20% boost in brand visibility and a 10% rise in sales during the campaign.• Orchestrated and optimized Comfort's online activities, resulting in a 15% increase in website traffic and a 20% growth in social media engagement over three months.• Streamlined daily operations by implementing efficient payment processes, enhancing sample management procedures, and establishing effective communication channels with suppliers

• Conducted a brand and communication sentiment analysis to identify macro consumer trends among Gen Z by creating and analyzing 15+ surveys• Solicited feedback (tone, messaging, choice of talent, etc.) on 5 recent advertising campaigns, including the Beats Fit Pro x Kim Kardashian campaign• Created and delivered a final presentation showcasing insights into how Beats can connect meaningfully with Gen Z.

• Promoted and hosted the live stream of the virtual campus tour towards Kean University China’s campus, gaining 2000+ viewers.• Organized Chinese New Year events on campus, including preparing publicity materials, organization outreach, and event site photography;• Assisted in the Chinese course towards American students by preparing teaching materials and in-class exercises, collecting student feedback, designing 10+ culture exchange activities, etc.

• Operated the company’s social media account sharing daily posts, which increased 200+ followers within a month;• Managed 4 WeChat groups of separated employees, collecting comment and suggestions and updating recruitment information to gain development opportunities and improve corporate image;• Produced recruitment programs independently through creating publicity materials such as copywriting, posters, videos, etc. and organizing 3 offline events on nearby campus.