Ming Yang K Email & Phone Number

Ming Yang K is a Senior Marketing Manager at Plug and Play Tech Center.

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  Senior Marketing Manager

  Plug And Play Tech Center

  Jul 2021 - Present - Singapore

  Plug and Play is a global innovation platform headquartered in Silicon Valley that runs accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever before.As the Senior Marketing Manager, my primary role involves managing all marketing functions for Plug and Play’s regional offices in Southeast Asia, including brand management, social media marketing, event marketing, marketing collateral and public… Show more Plug and Play is a global innovation platform headquartered in Silicon Valley that runs accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever before.As the Senior Marketing Manager, my primary role involves managing all marketing functions for Plug and Play’s regional offices in Southeast Asia, including brand management, social media marketing, event marketing, marketing collateral and public relations.• Built a holistic framework of marketing strategies for Plug and Play’s offices in the region to increase overall brand presence through the creation of various digital marketing channels (Website, Social Media, Newsletters)• Developed and launched an official website for Plug and Play's regional markets in Southeast Asia to increase the company's visibility and brand presence in the region.• Directed the marketing efforts for Plug and Play’s bi-annual APAC Summit leading to a 40% increase in event attendees • Incorporated the use of SEO to grow Plug and Play’s web traffic and brand awareness with an average monthly growth rate of 14%• Established a culture of utilizing data to review social media marketing efforts resulting in an average monthly growth rate of 5-10% for social media followers • Oversee the development and execution of digital marketing campaigns to increase brand awareness and lead generation for sales team resulting in an average conversion rate of 5%• Recruited, managed and trained a team of 3 to achieve the marketing team’s KPIs and objectives Show less