AATAE represents a number of complementary Principals providing highest quality, advanced technology products and systems suited to the food, pharmaceutical, bio-pharmaceutical and bio-waste treatment sectors in China and neighbouring regions. I am a professional businessman with a wealth of experience representing multinational, innovative technology companies seeking to develop their business in China and surrounding regions. AATAE can help with all stages of market development:> Initial market research> Strategic market planning> Target marketing> Key account development> Lean process optimizing consulting> Translation / conversion of marketing materials to suit China market> Direct selling & sales support> Project management support> Installation, commissioning, validation support > After sales supportMy technical education and experience enables me to quickly understand the customer's requirements and ensure this is well aligned with the solutions proposed by the Principals. My commercial experience helps to ensure clarity and trust are the foundations of every contract, resulting in long lasting, win-win relationships.

Austar focused on biopharma, pharmaceutical, nutraceutical, healthcare, API, food, chemical and battery industries.. among others.My role as Deputy General Manager Operations included:-1. Full P&L responsibility, driving operational excellence impacting the growth of the business: - a) Act as the "Lean Champion" leading the team towards a lean method of working; b) Create SOP and workflow to improve the efficiency of handling the business; c) Optimize working process by using VSM;d) Create standard work guide, visual tools and scheduled training to the team members;e) Set up DMS - daily management system by using SQDC;f) Evaluate / enhance core business by focusing on fewer products and clients using 80:20 methodg) Diagnose the operational weaknesses and find solutions to improve;h) Improve the performance of gross margin for critical projects;i) Set up After market department and set a clear goal and routine to achieve greater finance performance by generating more service revenue to provide more care to 80 customers.2. Develop the strategy aligning with the goal of the group for culture transforming;3. Prepare for the digital transformation based on lean structure; 4. Business development for global expansion and global partnerships;5. New Product and Market Segment Business Development.6. Set up R&D Center to drive innovation for the business as strategy;7. Create product line strategy based on VOC method;8. Team: around 120 people, direct and indirect reporters including sBU leaders, Project Execution Managers, R&D Director, Technical Service Manager, Lab Manager, Product managers, BD managers, plant manager.

> Following IDEX's acquisition of Matcon, our team in China was integrated into IDEX's Shanghai operation.> My role as General Manager of Matcon China continued without change, however I also took on responsibility for management of the Asia Centre of Excellence (COE) for IDEX Material Processing Technologies (MPT) group. The MPT group comprised four separate business units including Matcon, Quadro, Fitzpatrick and Microfluidics. The MPT COE acted as the China hub for each of these business units and provided a comprehensive demonstration and test facility for a wide range of technologies.Key Responsibilities: 1. Develop strategic plan to achieve the short- & long-term goal;2. Used 80:20, VOC, Daily Management etc. lean tools to drive excellence and accelerate the growth;3. Responsible for P&L;4. Create & manage Center of Excellence as showcase for demonstration, test, R&D, marketing etc.;5. Cross communicating with different divisions and sites - primarily China, USA, Canada, UK.Key Achievements: 1. I received the IDEX Group “Accelerate Profitable Growth Award” to recognize business success in 2014. This was followed by participation in IDEX global Leadership program in 2015 in recognition of excellent leadership;2. Strategic decisions made based on 80:20, VOC tools for new product and the product line focus; 3. Developed ‘local for local’ strategy to penetrate the middle end market;4. Deep dive in focused market segments: Food &Beverage, Pharm, Vehicle Battery, Chemical, Plastic;5. Business dimension in IDEX Group as General Manager, Northeast Asia for BU Matcon & MPT (Material Process Technology), Geographical coverage: Great China area including Taiwan, South Korea;6. Business model: 80% direct sales, 20% through distributor/agent/OEM;7. Successful technology transfer from Europe and USA to China for local manufacturing.

> I established and managed Matcon's first business unit in China, with full P&L responsibility, reporting to Matcon's Group Managing Director in the UK. I started working on my own but our growth in the market encouraged us to quickly build a team of 6 people to cover marketing, business development, key account management, project management, product testing, installation, commissioning and after-sales support. > Throughout my time with Matcon I maintained a front line responsibility for Sales, with the objective of developing deep and trusting relationships with our key customers. Working hard to connect the China customer needs to Matcon's world-class powder handling products, we successfully supplied several major systems to large and medium sized enterprises in pharmaceutical, food and chemical industries. Projects ranged from small stand-alone modular solutions to large turn-key installations.> Importantly we maintained an even balance between international customers with operations in China and wholly China owned enterprises, being sensitive to the many differences in business culture.> A key element of our market success was our focus on helping customers to achieve "lean" manufacturing to optimize return on investment through operational efficiency.> My work involved management of the Matcon China team, including all HR aspects, SOPs, workflow, policies and procedures.> Together with our senior leadership team I developed our strategic business plan for China market and had full responsibility for its implementation.

Markem-Imaje, a business owned by US based Dover Corporation, specialises in industrial online coding and printing devices.As National Sales Manager for Great China included the following:-Key Responsibilities: 1. Regional sales team management;2. Creation of the strategy plan for sales and marketing;3. Key Accounts and OEM development and management;4. Distribution /sales channels development and management;Key Achievements: 1. Developed the sales channels and achieved 25% annual growth on sales; 2. Successfully launched two new products to the market, created the strategy of sales channel, marketing, pricing etc.;3. Built an excellent team to be able to execute the plan created, including pre sales, after sales to be able to get the order from the sales funnel and execute the project, until generate sales from aftermarket.

UCB is a global biopharma company, focusing on neurology and immunology now.The Films (now CCL Industries -Innovia Films)and Chemicals division (now part of Cytec Solvay Group)focused on providing packaging materials and solutions to food, beverage, pharma industries and surface speciality coatings to customers in many different Industries.My role as Technical Support and Development Manager involved the following:Key Responsibilities 1. Provide effective support to clients/distributors/Partner/OEM;2. Develop new applications of company products and support sales to achieve the growth;3. Maintain regular contact with the customer’s Purchasing, Production and Technical Departments, developed strong links with clients;4. Investigate and resolve customer complaints and disputes related to the performance of the products maintained positive and continuing relationships;5. Monitor and advise on trends in customer requirements/equipment and competitive activities in the market place;6. Hold seminar to present new product and technology for the customers.Key Achievements: 1. Assisted the sales team to achieve 30-40% sales growth, customer oriented to improve the customer engagement, repeat order was increased 25%;2. Created sales in new market segment such as label business for cosmetics and beers, developed new converters such as Avery Dennison. The new market become a new power of growth.

Sinocan was a manufacturer of PET bottles & metal cans for the food, beverage and paint，Chemicals industries.My role as Operation Supervisor & Project Manager involved the following:-Key Responsibilities: 1. Shanghai new plant commissioning/start up with engineers from Sidel, Husky and Atlas Copco;2. Operation shift management in Shanghai plant;3. TPM, 5S, SQDC execution daily, and train new staff;4. Assist maintenance team for trouble shooting and supervision of daily maintenance;5. Daily communication with QC & QA department;6. New Plant design and project management, site execution and management (New packaging manufacturing Plant in Shandong for Skippy, a food brand of Unilever);7. Engineering management, commissioning and startup with vendor ASB etc.;8. Recruit and trained operation team, organize and managed production in Shandong new plant until everything run smooth;Key Achievements: 1. Smooth equipment startup and handover with suppliers in both Shanghai & Shandong plants;2. Assisted plant manager to create and standardize the SOP and achieve ISO9000 certificate;3. The project of Shandong new plant was completed one month before the planning which help Unilever Skippy to start to use the qualified PET packaging manufactured by this new plant rather than to imported from overseas, saved cost and lead time;4. The Shandong plant was proved a successful project until today.