Minghui Lai Email and Phone Number

• Conducted research, analysis, and feature optimization for an e-commerce platform on game virtual assets, focusing on improving order fulfillment success rate and GMV (Gross Merchandise Value) transformation rates.• Analyzed data to identify success and failure rates at each stage of the fulfillment process and provided clear directions for feature optimization.• Collaborated with cross-functional teams, including engineering and design, to ensure the timely development, testing, and launch of optimized features in specific game scenarios.• Led gray release testing with selected user groups, analyzing daily logs and adjusting features based on the data; successfully increased order fulfillment success rate by nearly 10% post-launch.• Performed in-depth business analysis, identifying a 30% discrepancy between data records and actualperformance, and worked with stakeholders to resolve the issues, improving internal precision and efficiency.

• Provided comprehensive product management services for PUBG Mobile. Services included platform operation, platform maintenance, community event planning, fulfilling the customized needs of core users• Hosted 5 tournaments, and 10 community games to ensure the daily active rate in the server, leading to a 20% improvement in the number of members and a 30% improvement in the daily active rate• Planned a new server for an unlaunched game, including basic channel, community game, and services; estimated the preliminary budget and late budget for operating the server• Analyzed live-streaming data of the monthly tournaments for Honor of Kings and Valorant on a daily basis, making strategic decisions accordingly to achieve the highest cost-efficiency

• Based on requirements from internal clients (revenue and sales operations), co-managed an engineering team of 40 with PM mentor to deliver a 2.0 version of internal business intelligence tool, ensuring satisfactory results in data quality tests, data source integration, etc.• Comprehended and converted business requirements to technical specifications, and communicated expectations to engineers in technical terms• Based on weekly feedback from clients and overall project timeline, re-prioritized tasks bi-weekly to ensure client satisfaction and overall timeliness of delivery• In support of short-staffed engineering team, performed data quality test with SQL on a sample of 10000+ data, found abnormalities, and guided engineering team to fix found issues, leading to a 75% improvement in data accuracy overall

• Analyzed user activities data of live stream app with SQL and found characteristics of in-app promotions and discounts most effective to revenue generation• Generated 50+ more promotion and discount ideas based on analysis over a month; achieved +5% month-over-month revenue growth, exceeding preset targets• Analyzed user clickthrough data on in-app pop-up windows to understand the aesthetic and design characteristics of windows with high clickthrough rates• Summarized characteristics and generated new UI/UX design ideas for the engineering team to implement

• Reprinted or reorganized financial information from websites, such as Bloomberg and CNBC, to Moomoo.• Compiled and synchronized part of the hot information to the Futu domestic platform (Futu Niu Niu). Mainly through push and other methods to improve article exposure and reading volume. The frequency of articles was about 8 per day• Integrated and graphed the large option order data of the previous trading day and assisted the teammates to reorganize as an article