Director Marketing
Epc Europe Gmbh
Beijing City, China
1.Make and implement annual marketing plan result in consistent sales increase in short term, increase the consumer perception of company brand in long term2. Perform market segmentation, targeting & positioning for each product line3.Execute integrated online/offline, search engine marketing, advertising ,public relations, tradeshows and other campaigns to generate demand & sales leads, measure the results and work together with sales team to convert such leads into potential business opportunities4.Undertake continuous analysis of competitive environment and consumer trends to guide the direction of R&D and sales promotion5.To prepare various marketing material, such as brochures, presentation, website and video, to support the products promotion 6.Enhance Customer relationship management processes & technologies ,carry precision marketing to attract and several key accounts7. Work directly with sales and channel partners to support their efforts, assist sales and R&D to organize training sessions and workshops for distributors on quarterly basis.