Mingming Liu Email & Phone Number

Shanghai, China

• Led the development of the brand strategy for 5 seasonal releases of the Game IP “Life After” in mainland China, resulting in “Life After: Season 5 Power of Mutation” ranking 13th on IOS “Top Grossing” with weekly turnover reaching $923,000.• Enhanced player engagement by adjusting core game narrative and content strategy, attracting over 1,800 players, generating 5,000+ related content pieces across platforms, surpassing a total view of 1,000,000 on Douyin since 2023.• Produced 28 brand films and 400+ KOL/KOC content pieces across platforms in partnership with the creative team, enhanced brand exposure and achieved outstanding visibility with the highest views reaching 1,981,000 on Bilibili.• Led the expansion of the “free construction” gameplay mode to stimulate user-generated content both in-game and on social media, resulting in substantial user growth in age 18-23 student players, with 48% non-traditional players.• Orchestrated the “I am one in 200 million” campaign for the game's 4th anniversary in partnership with the player culture team, increased IOS downloads from less than 4000 daily to 7000+ within one month.• Conducted in-depth research specific to target players in partnership with UE team, analyzed demographic insights, behavioral trends, and player preferences to inform data-driven decisions for brand strategy.• Increased content production efficiency by building and managing a portfolio of 30+ vendor relationships, facilitated negotiations, budget management, accruals, and contract execution.

Shanghai, China

• Guided the initial literary world-building of a developing sci-fi mobile game; defined the history, geography, cultures, religion, ideology, and main conflicts to provide context for player experience and art direction.• Integrated narrative seamlessly with gameplay mechanics in partnership with game designers, ensuring the balance between linear storytelling and player agency in the open-world experience.

Shanghai, China

• Created immersive narratives for female-orientated mobile game “Time Princess” as a scriptwriter; the game reached 9.8 million registered users worldwide and over 1 million MAU as of June 2021.• Developed outline, main plot, subplots, character arcs, and branching narratives; crafted engaging in-game dialogue, actions, and other textual elements for player interaction, refining the content based on feedback from the chief writer.

中国 北京市

• Edited interactive scripts for the mobile game “Perhaps” in collaboration with writers worldwide, provided feedback on drafts, refined dialogues, and ensured the tone and style of narrative aligned with the game’s creative vision.• Set the overall visual direction and provided detailed character and environment design references for the art team.

Beijing, China

• Coordinated the production development of the TV show “The Big Band” Season 2, researched information on 50+ groups of guests, ensured a thorough understanding of their background, preferences, and potential talking points for engaging interviews.• Developed initial shooting script tailored to the characteristics of guests to produce distinct, compelling, and truthful content aligned with show’s objective.

Master Of Arts - Ma, Innovation Management

Bachelor Of Fine Arts - Bfa, Theater (Playwriting & Directing), Minor In Studio Art

Education record

Summer Session, Modern Theater Studies, Psychology