Mingming Dong Email & Phone Number

Hangzhou, Zhejiang, China

Hangzhou, Zhejiang, China

KA management Expert in charge of consumer electronics and fashion industry of Tmall Innovation Center. We work with manufacturers to plan, develop, and track new products, leveraging Alibaba's big data and ecosystem.

Shanghai City, China

Shanghai City, China

Shanghai City, China

- Responsible for packaged water category of three business lines, expanded 50% revenue scope- Deliver monthly data insights, half year and annual business review that reflect market dynamics and give actionable recommendations. - Drive thought leadership to present client with information of category trends, FMCG market, macro economy environment and insights behind. - Laise between Nielsen various solution teams and client, to understand, analyze, and respond to client's issues and work with solution teams to solve the problem.

Shanghai City, China

• Launched global brand reputation campaign in pilot market for 4 business units across 3 cities; participated in opening, training and recap deck development, coordinated video and poster design, provided on-site support. • Planned and carried out employee engagement campaign across China, HK and TW market; developed internal letters, blog posts and executive presentation deck, coordinated with vendor for key visual and poster design. • Conducted industry research and developed tailored crisis training materials (deck, scenarios, issue mapping, questionnaire, recap report) for 10 crisis trainings, with on average 90% satisfaction rate.• Executed social media strategy and developed weekly blog post that contributed to 50% follower increase.• Analyzed market trend and client needs, created and presented new pitches for event marketing campaign, retainer work, and social media management project.

Shanghai City, China

Greater Pittsburgh Area

• Identified client's needs and penetrated current and new accounts for business. • Managed two CRM dashboards to update data and measure weekly marketing and sales activities to optimize website, online experiences, and social media.• Followed up service delivery and maintain and develop customer relationships.

Greater New York City Area

• Created videos, photos, and blog post content, for YouTube, Flickr, and Tumblr platforms.• Developed YouTube channel by editing and updating event videos.• Planned and executed digital & social media strategies to raise brand awareness on Twitter, Facebook, Tumblr and Flickr; increased Twitter followers by 40% and 10 points Klout score. • Sought partnerships with corporations for services, volunteers, internships, and facilities that resulted in one social service program.• Events planning for Hackathon information session, NYC STEPS graduation, and Government Technology Forum.

Greater New York City Area

• Developed media list of 30 influential mommy bloggers, along with Facebook and Twitter KOLs. • Created Social Media plan to promote Zak the Yak book series, including Goal, Objectives, Strategies, Tactics, Partnerships, and Metrics.• Made sample posts/status for Twitter, Facebook, LinkedIn, Pinterest, and Google+ platforms.

Greater New York City Area

• Researched 72 publications in 4 categories, and resulted in a press list with 565 updated contacts. • Created background materials and fact sheets for 6 news releases.• Implemented tailored and mass press mailings to 30 publications/50 journalists.• Collected and organized materials to a project book and an account binder with 200 pages.

Shenzhen, China

• Interviewed over 200 people to collect news stories, including government officers, NGO volunteers, musicians, and movie directors and actors; contributed to 5 programs: Movie, News, Urban life, Social Focus, and City Music. • Restructured 30-minute news program into 6 five-minute sections on hours, which got 0.5% higher audience rate. • Edited original audio material for 8 programs; made the finest and fastest quality audio file of the intern team.

Master Of Science (M.S.), Public Relations & Corporate Communications

Activities and Societies: PR League

Bachelor Of Arts (B.A.), English Language And Literature

High School Diploma