- Providing IP advisory services with sector focuses on clients in Automotive, consumer goods, financial services, and TMT, with great exposure to IP-related matters in Oil&Gas, Engineering and Healthcare industries.- Advised clients on competitive IP positioning, potential innovation opportunities, as well as any potential risks and vulnerabilities associated with the IP portfolio and their business strategy.- Subject matter expert in IP valuation, led IP valuation projects for different business and commercial purposes, deploying various valuation methodologies, including income, relief-from-royalty, MPEEM, market, and cost approaches.- Developed and executed IP strategy for clients, which defends and differentiates product/service portfolio against competition whilst supporting, enhancing and preserving the value of the business- Successfully developed and executed IP monetisation strategies for diverse clients, resulting in long-term revenue creation.- Led IP discovery and innovation harvesting workshops with clients, providing insightful analysis and strategic recommendations to protect and maximise the value of intangible assets.- Led IP due diligence for various purposes including M&A transactions, IP sales, and investment evaluation.- Established and maintained high-quality relationships with clients, ensuring client satisfaction and repeat business opportunities.

- Subject matter expert in IP valuation and financial analytics.- IP, technology and market research to support IP transactions.- Technical expert of diverse topics in the Financial Services and TMT sectors.